Content marketing isn’t just for people who like to write.
not think that writing is the only way to connect to your audience on the web."
David is an amazing professional, highly intelligent, and personable. He has a lot to offer someone who wants to learn how to leverage the Web for marketing. Read his interview that follows:
1. Tell us what your profession is, and who your typical clients are.
I am a business development consultant and business process engineer.
Clients are those who use their website as a media for connecting with
and communicating with prospects. Typically these are not startups.
These are businesses that are looking to improve their profitability
and reduce costs.
2. What marketing tools do you use on the Web?
3. What kinds of content do you write or use to market your business?
My blog is my primary communication point for my marketing.
4. What sources, besides your own, do you use to find content?
I read a varied listing of blogs. But, mostly draw from client and life experiences.
5. How much of yourself, your personality, your own experiences do you include?
I market me. This way I can always be real to both my reader and to myself. It is very easy to copy someone else’s thinking or methods. The key is for me to think and act differently. Only in this way can I do what the crowd is not doing and thus get a different result.
6. What kinds of results do you see from your online content? And which media (ezine, blog, articles, etc.) bring best results?
I have only limited experience with my blog and twitter and leveraging my audio and video content to drive traffic and build relationships without me having to say a word personally.
7. How much time do you spend daily writing or posting content on your blogs or sites?
Less than 1 hour a day.
8. What advice would you give to others in your profession about using content for marketing?
- If you are able to speak, you can write. The technology today allows anyone to translate ideas into the written word. There is no excuse for writer’s block when tools like idictate.com and jott.com and dragon naturally speaking exist.
- Do not think that writing is the only way to connect to your audience on the web. Sight and sound are very important. Your interviews are valuable content if you are willing to extract the nuggets from them.
- The more senses you involve in the conversation the better your results.
Story: ProfitEngineer.com is a complete case study in the monetization of repurposed content. This entire site is an archive of repurposed audio, video and text.
- Remember that what is new to you may not be new to others. And the opposite is also true: what is old to you may be new to someone else.
It is just a matter of creating a valuable context for the content. Bear in mind that your experience may indeed be valuable to someone else. You can not be afraid to promote your content strategically to achieve your aims.