Archive for Content Marketing – Page 49

Social Skills: What’s Needed for Social Media

By Patsi Krakoff
Thursday, December 17th, 2009

Groups "Getting or giving anything is about social skills. The world is about being comfortable where you are and making people feel comfortable, and that’s what social skills are.

"What’s important is to be kind, and be gracious and do it in ways that make people want to do that for someone else." ~ Penelope Trunk, founder of BrazenCareerist.com. Her blog is blog.penelopetrunk.com.

I read this on page 75 of Seth Godin's new ebook, What Really Matters. There's even more wisdom in these words of Penelope Trunk when you realize she's got Asperger's Syndrome, a brain disorder. Penelope Trunk says she's had to learn to mimic socially appropriate responses because it's not a natural skill for her. Her brain doesn't pick up on things like that.

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Categories : Content Marketing, On Writing Better, Online Marketing, Social Media Stuff, Writing for the Web

What Really Matters… the ebook

By Patsi Krakoff
Wednesday, December 16th, 2009

6a00d83451b31569e20128760a3602970c-350wi Seth Godin wants to put this ebook What Really Matters into the hands of 5 million people. I don't blame him. It's got some really good gems written by really good people.

You could take a page a day, and a quote from each page, and write something on your blog about it… with appropriate links to the authors, of course. That's over 80 blog posts almost written for you…

Please go download this book now, right here: Download What-matters-now-2.


Then tell me what you think's the best page… what best describes to you what really matters?

Categories : About Blogs, Content Marketing, E-Books, On Writing Better

Social Media: You’re Shouting Too Loud

By Patsi Krakoff
Wednesday, December 16th, 2009

Aggressive-blonde-business-woman-2 "More megaphones don’t equal a better dialogue."

This is a quote from Howard Mann, author of Your Business Brickyard, and I read it in an ebook just published by Seth Godin and Ishita Gupta. (You can get it online for free, What Matters Now.)

More participation on Twitter, Facebook and LinkedIn isn't going to make you a better person, or richer, or wiser. Well, you may get richer.  People are doing business through Social Media. But you gotta know how to do the dance.

My concern "over there" on Social Media sites, is there's too much chatter, and not enough meaning. It's the reason I got burned-out going to networking breakfasts and Chamber meetings. You have to kiss a lot of frogs to find one or two Princes worth talking to. Oh, but when you find that Prince… 

I've figured out a few things that work on Twitter, etc. But I need to get better at this, because it's not going away, and it's getting more crucial to harness the marketing power of Social Media. I've got a card up my sleeve how I'm going to master this, so read on.

I've learned that there are definite steps to the social media dance. If you do the boogie while others are waltzing, you look like a jerk. And if you don't know the latest Hip-Hop moves, you can look like a real doofus trying to get anybody to talk with you.

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Categories : Content Marketing, Online Marketing, Social Media Stuff, Teleclasses & Seminars

Conquer the 3 Social Media Monsters:
Clutter, Confusion, Chatter

By Patsi Krakoff
Tuesday, December 15th, 2009

Hungry-monster  Are these social media monsters a problem for you? The confusion, clutter and mindless chatter you find on some sites? As I told you yesterday, I lack clarity with what the heck I'm doing in social media. I mean, I have a few things down, but I don't really have a plan or a strategy.

From what I hear, the confusion, clutter and chatter is a problem for many other people too.

It feels like someone let the dogs out and the barking is so loud I can't think. I haven't written much about Twitter, Facebook, LinkedIn and the likes because it leaves me feeling strangely inadequate and stupid.

Like maybe I should join some sort of 12 Step group for the Twitter-shy and Facebook-phobic. If you're like me, or maybe even worse, my friend Joan Stewart is going to help.

I'm interviewing Joan and her new expert partner Dr. Jeanne Hurlbert this Thusday, December 17, 2009 at 4 p.m. ET. Click here to register:

http://mixiv.com/vp/68753/19900

Please join me for a free teleseminar, you won't regret it. Joan and Jeanne will talk about:

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Categories : Content Marketing, Online Marketing, Social Media Stuff, Teleclasses & Seminars

Social Media Fairies: They’re real and they’ve got solutions

By Patsi Krakoff
Monday, December 14th, 2009

Bulldog I hate to start the week with a rant, but I'm mad at social media sites for giving me too much to do. Yeah, I know, I could ask my V.A. to do some things for me, but that would require me actually knowing which specific things to tell him to do.

Grrrr…I'm just so frustrated with all this social networking stuff going on. Don't you hate the feeling of having 4 or 5 growling pit bulls in the closet, just waiting to be fed?

It's not like I don't appreciate Twitter. After all, complete strangers re-tweet what I have to say and are a major source of traffic to this blog. I got a $600 order from someone who found me through a re-tweet. So I know it's working and it pays.

It's that gnawing feeling that I'm not doing enough. Going over to Facebook sends pangs of guilt because I haven't answered friend requests in weeks. And I love friends, honest.

My stepmother told me to be careful what I wish for, but here goes:

I just wish the magic social media fairies would appear, give me a list of things I'm doing right, things I'm doing wrong, and give me some clear cut steps for getting the most out of social media.

(…sound effects of roaring thunder, grumbling skies, lightening and the clouds opening up…)

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Categories : Content Marketing, Online Marketing, Teleclasses & Seminars

Are You Boring Your Readers?

By Patsi Krakoff
Thursday, December 10th, 2009

Different-goldfish How do you know you're boring? Like a fish that doesn't know he's in water, can we really tell when we're boring our readers?

Yesterday it was my turn to read at the Ajijic writers meeting, and I chose a piece about working from home using Web and social media tools. The piece was 1,700 words or 4 pages and takes a while to read. There's a lot of practical information in it, and not many compelling stories.

During the reading, I furtively looked up to gauge audience interest. At one point, I got a few chuckles and eyes were open and on me, so at least I knew no one was falling asleep.

Other than that, I had no idea if I was boring or not, since a lot of it was information about blogging, Twitter, teleseminars, shopping carts and the stuff I do everyday to make a living online. Of course, once the reading was over, there was feedback.

It turns out, the stuff I take for granted as being standard working-from-home tools are a mystery to the average writer in my community. Many of these folks are still computer-shy and working offline. Instead of it being boring in the sense of "old news," it passed into the realm of overwhelmingly "new school."

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Categories : About Blogs, Content Marketing, On Writing Better

Top 42 Content Marketing Blogs You Can Learn From

By Patsi Krakoff
Wednesday, December 9th, 2009


The seventh official release of the Junta42 Top 42 Content Marketing Blogs again featured a record number of blogs (313 to be exact, which is about 30 more than the last update, and up from the 81 original blogs in 2007).

Congratulations to Lee Odden and team from TopRank for moving back into the top spot for the second time. 

I'm proud to be among these top content marketing blogs, coming in at #12. More importantly, I appreciate Joe Pulizzi and his efforts to cull through the huge number of blogs and sort out the best. We can all learn from reading these blogs. I'm listing the Top 42 here:

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Categories : About Blogs, Content Marketing, On Writing Better

Kick Your Blog in the Butt!

By Patsi Krakoff
Tuesday, December 8th, 2009

Kicking-some-ass  Here's a quick heads-up via Michael Martine, Remarkablogger, about a new ebook just out, for building a better blog, from Grant Griffiths of Blog for Profit:

Have you been thinking your blog needs a little extra… something?
 
Probably just needs a kick in the patootie.
 
(Yes, I said "patootie.") 🙂
 
Grant Griffiths over at Blog for Profit has taken the outstanding mega-series of blog posts and expanded on them to create the ultimate "blog kick start" training package. It's called "31 Days to Kick Your Blog in the Butt" and it helped hundreds of bloggers when he ran the program live on his blog.

If you've been looking for "just the thing" for your blog, I invite you check it out here through Michael Martine's affiliate link: Click here to buy "31 Days to Kick Your Blog in the Butt" for only $12.50 US dollars.

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Categories : About Blogs, Content Marketing, How to...Tips, Online Marketing

Writing Is Hard…Writing Is Simple

By Patsi Krakoff
Sunday, December 6th, 2009

Writer_s_desk What’s stopping you from being a brilliant writer?

Time and again, readers and clients tell me they don’t have enough time to post on their blogs, that finding the time to write is a huge challenge.

I don’t doubt that. I encounter this myself.

And when we drill down to the reasons, it usually turns out to be something other than lack of time. It’s lack of inspiration, lack of confidence, lack of desire to face a task that brings up fear of exposure.

…Because writing is hard. Nobody has time for tough tasks that make you feel inadequate.

Writing, either for your blog or website, or for articles or ebooks, is a tough assignment. 

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Categories : Content Marketing, On Writing Better, Writing Great Blog Content

Content Marketing Favorites: Telling Stories

By Patsi Krakoff
Saturday, December 5th, 2009

A Story Teller's Mindset:
Key to Great Content Marketing

Chat-community  The
hardest thing about writing good content for marketing is coming up
with stories to tell. There's no lack of knowledge, or research, or
interesting concepts to blog about, or to write white papers about.

I
read one or two books a week, full of interesting information I can
share with you here. But it's dry without telling you a story of how
that information comes to life in the real world.

What's needed
is a story-teller's mindset. I'm working on that, but it's not
something that comes naturally to me. I'm observing people who have
that already.

Like Eric, Tall Eric, down at the tennis courts.
If I mention coffee, he's got a story. Okay, so that can be a bit
annoying if you're in a hurry, but he's usually got my attention for a
couple of minutes. There may be a point to his story…or not.

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Categories : Content Marketing, How to...Tips, On Writing Better
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