Kathleen Gage has had tremendous success marketing her services online with content. She has a unique ability to mix  spiritual principles into helping people, especially authors, make money.

Denise and I have partnered with Kathleen twice now to deliver our Law of Action mentoring series. We know first hand how fabulous she is both as a colleague and as a teacher.

Here are her examples of how she uses content to marketing online.

1. Tell us what your profession is, and who your typical clients are.

• Internet marketing advisor for spiritually minded speakers,
  authors, coaches and consultants who are ready to turn their knowledge
  into money-making products and services.

• I am a published author and a conference keynote speaker as well.

Read More→

Where does content start, and marketing begin?

This great question is being asked by the 2008 MIMA Summit, a midwest conference on interactive marketing.

I say, "All content is marketing."

The more you can educate readers, entertain them, engage them and strive to make their lives richer, the better they will feel about your products, your services, and your company.

It works because of what Professor Robert Cialdini and many other scientists describe as the reciprocity trigger. We are hardwired in our brains to feel disposed to give back when we receive something.

Long before the concept of money evolved, our ancestors traded, bartered and exchanged goods, services and food. These habits of giving and receiving laid down neural networks in our brains — they created automatic responses in our psyche.

Read More→