Archive for Content Marketing – Page 81

Small Business Marketing: ask a question and win a book

By Patsi Krakoff
Monday, March 24th, 2008

Question_concepts
Are you curious?

What marketing question would you want to ask an entrepreneur or small business professional? Submit a question and you’ll be entered to win a book.

Denise and I are going to Adam Urbanski’s Info-Product Intensive this week in Costa Mesa, and we’ll be interviewing participants with our Flip videos. We made a list of things to ask people, but we want you to participate.

What’s one question would you ask an entrepreneur about marketing?

Here’s a list of the books you can win:

  • The Ultimate Guide to Electronic Marketing for Small Business by Tom Antion
  • Publish & Prosper: Blogging for Business by DL Bryon & Steve Broback
  • Email Marketing by the Num8ers by Chris Baggott
  • What No One Ever Tells You About Blogging and Podcasting by Ted Demopoulos
  • Naked Conversations by Shel Israel and Robert Scoble

Read More→

Categories : Content Marketing, Online Marketing, Teleclasses & Seminars

Spring Break: The Blog Squad Slashes Prices 81% on Teleseminars

By Patsi Krakoff
Wednesday, March 19th, 2008

Sale_bagsTo celebrate the arrival of Spring, we’re staging a Spring Break Sale. The Blog Squad is offering 8 teleseminars and a chance to win some amazing bonuses…

Click on over to find out about our Spring Fling sale…

Categories : Content Marketing, Online Marketing

Blog or Newsletter? Which is best for building a list?

By Patsi Krakoff
Wednesday, March 19th, 2008

News
"Are
Ezines still very relevant and a popular popular way to establish a list vs. a
blog?" Amanda from Ft. Lauderdale asks. This is a 2-part question really, about which is best to do, and then about the best way to build a list. I’ll try to sort out the overlapping components.

An ezine, or emailed newsletter, has been a major marketing tool for online businesses since the 90s. In 2004 along came blogs; business blogging has quickly become an easy way to publish your message online and get found by the people who need your services.

The Blog vs Ezine debate isn’t new, nor is it finished. I posted previously what others were saying about the ezine/blog debate on this blog.

And our answer (in most cases) is to do both. But you should get them simplified so that neither task takes up too much of your time and energy.

Building Your List…

Read More→

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

Wall Street Journal & Blog Squad: Denise gets quoted

By Patsi Krakoff
Monday, March 17th, 2008

Header_sm
Find out what Denise, my Blog Squad partner, says in a Wall Street Journal article about getting publicity through blogs…Attention, Bloggers by Shelly Banjo.

Categories : About Blogs, Content Marketing, Online Marketing

Quality Blog Writing: Theme of the Week

By Patsi Krakoff
Friday, March 14th, 2008

Shakespeare
Here are links to great posts this week about writing better blog posts:

  • Quality Blog Content for Your Business: The Great Challenge – Build a Better Blog
  • Time to Think: the missing ingredient in quality blog writing – Build a Better Blog
  • 2 + 5 Formula to Improve the Quality of Your Writing
  • The 10 hallmarks of outstanding content – Daily Blog Tips by Skellie Wag
  • 9 Steps to Better Blog Post Ideas by Stephen Ward, Daily Blog Tips

Your weekend homework: take a little time to work on one quality post for the coming week. And if you know about other posts on this, please share by using the comments link.

Categories : About Blogs, Content Marketing, On Writing Better, Writing Great Blog Content

2 + 5 Formula to Improve the Quality of Your Writing

By Patsi Krakoff
Wednesday, March 12th, 2008

Writer_s_desk
There are two things that will guarantee success with your writing, even if you don’t consider yourself a professional author:

  1. Expertise
  2. Passion

You can even make a typo or a grammatical error and most readers won’t mind as long as you deliver valuable information readers can use with enthusiasm and conviction. (I don’t suggest you ignore these blights; get them quickly edited out.)

But if you are writing with energy, and you know what you’re talking about, don’t sweat the rest. You can’t fake expertise and passion, but you can certainly find it within yourself and learn to bring it out onto the paper or screen.

Those two things, expertise and passion, will guarantee you a home
run blog post, article, or newsletter. Nevertheless, here are five additional things that will improve the quality of your piece:

  1. Include some statistics (use the web to do a little background search)
  2. Include a quote from a well-known author or expert
  3. Include a paragraph from a book you’ve read on the topic
  4. Include historical background that affects your clients today
  5. Include a prediction about this topic and how it will affect your clients in the future
Categories : Content Marketing, How to...Tips, On Writing Better

Blog Face Lift: It’s official…

By Patsi Krakoff
Monday, March 10th, 2008

Cosmetic_surgery
It’s taken a couple of years to evolve this blog, change the name a couple of times, and finally get a domain and banner that is targeted to an audience wanting to learn how to write content for online marketing.

With this press release, it’s official: we have lift off on our face lift! Well, this blog’s face lift, that is; I’m sticking with my own face for now….

For immediate release:

The Blog Squad’s Co-founder Gets a Blog “Face-Lift”

San Diego, CA – March 10, 2008 – Patsi Krakoff, Psy. D., has a newly revamped blog at WritngontheWeb.com. Dr. Krakoff’s blog about writing online has greatly expanded since its early days.

To continue reading this press release, click over to ExpertClick.com.

Categories : Content Marketing, Online Marketing

Ezine Success Stories: Newsletters still get results for business

By Patsi Krakoff
Sunday, March 2nd, 2008

Business_news
Blogs haven’t replaced ezines. Even though you may be tempted to put all your time and energy into maintaining your business blog, you would be wrong to ignore your newsletter.

Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, and then judge for yourself if it’s worth the time and effort (and money).

LIsten to these success stories, and you’ll find out why ezines are not dead…

Patsi,

Just this morning I had another woman say to me, "It’s great to hear from you each week through your ezine. It helps me stay connected to you, your work and it (the ezine) provides me with thought provoking ideas, and useful tools to be successful in my life."

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Better Ezines

Ezine Success: No, the ezine is not dead

By Patsi Krakoff
Friday, February 29th, 2008

On_line_press_review
Ever since blogs became such a powerful marketing tool for communicating, people have been asking about newsletters:

  • Should I keep doing my ezine?
  • How should the content that I email be different from my blog content?
  • If I’m new to online marketing, which is more important, a blog or an ezine?

I’ve been asked to contribute to a book about networking tactics for business success, in particular for a chapter on newsletters. The author, Liz Lynch asked me for some examples of ezine success. So I asked people on my list.

Wow, did I get a barrage of emails from colleagues and clients who claim huge successes due to sending out a newsletter. I think we can clearly state:

Ezines are alive and thriving!

Here’s how a few people answered my question, "Have you had success with your newsletter?"

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Better Ezines

Top Ten Reasons to Do an Ezine AND a Blog

By Patsi Krakoff
Wednesday, February 27th, 2008

Yesterday I wrote about this article published in 2005. I’m republishing it here for you to consider whether these reasons are still valid today in 2008. Hit the comment link and let me know what you think.

Top Ten Reasons to Publish an Ezine AND a Blog
By Patsi Krakoff and Denise Wakeman, The Blog Squad (c) 2005

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and articles to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.

Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:

• Do I really need a blog?
• Isn’t an email ezine or newsletter doing the same thing?
• Should I do both?
• Are these two marketing tools going to eat up all my time, energy and money?
• What’s the best way to spend my resources here so that I can get clients and results out of my marketing efforts?

Here are ten reasons why you should pay attention to this new blogging revolution and do both an ezine and a blog.

Read More→

Categories : Content Marketing, Email Marketing Tips, Managing Your Ezine & Blog Tasks, Online Marketing
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