Archive for Content Marketing – Page 83

Social Media & Blogging: What you need to know for your business

By Patsi Krakoff
Sunday, January 27th, 2008

Socialmediabuttonjoinme160x160 Thanks to blogging, Denise and I are a thousand times more ‘findable’ and we get asked to speak at various events all over the country, including virtually. It’s neat being invited to share our knowledge about online marketing with people we ordinarily might never run into.

So when Leesa Barnes of Podcasting fame announced she was organizing a Social Media Telesummit, we accepted her invitation to speak about blogs immediately. The thing I like about this event, is that Leesa really walks her marketing talk. She has carefully planned out the event months ahead of time, and has gotten participation from top experts in the rapidly growing Social Media fields.

We’re speaking about blogs and other 7 other social media tools such as podcasting, video sharing, and Facebook, and how they fit into online marketing this Wednesday Jan. 30, at 8 p.m. ET. We’re inviting you all to come listen in.

To learn more about the telesummit event, and register for the preview call on Wednesday, go here: www.socialmediatelesummit.com/2008/.

Related post: 7 Social Media Tools: A Conversation

Categories : Content Marketing, Online Marketing, Pathway to Profits

42 Top Content Marketing Blogs: We made the list at #25!

By Patsi Krakoff
Tuesday, January 22nd, 2008

Junta42_top_blog This blog has been included in a list of 42 Top Content Marketing Blogs, that Joe Pulizzi has compiled. I tell you this because I’m glad and proud, of course. But there’s another reason: there are some very good blogs on this list that you should familiarize yourself with.

If you’re writing for your business, you should visit some of these blogs to learn how to do content marketing better.

I struggled for a while to define the purpose of this blog because it started out as a platform for me to compose content for an ebook on writing ezines and newsletters. But in the last 3 years, I’m writing about other forms of communication for business: press releases, articles, white papers, even sales copy. It’s all about Content Marketing.

It’s all about learning to write for your business on the web in a way that builds relationships with prospects and clients: Content marketing. Joe Pulizzi runs an expert blog on the subject, Junta42Blog, well worth the visit.

Want to know about this subject? Get Content, Get Customers is an excellent free ebook written by Joe and Newt Barrett.

Categories : Content Marketing, On Writing Better, Online Marketing, Writing for the Web

Copywriting Makeovers: Watch a Pro in Action

By Patsi Krakoff
Wednesday, January 16th, 2008

I don’t know about you, but one of the best ways I learn about writing – especially writing sales copy – is by looking over the shoulder of a pro while they edit and tweak content to make it more effective.

When my first editor at the San Diego Union-Trib sat down with me and with a red pencil slashed through my first by-lined feature article, I rapidly learned how to make copy better. I remember fighting back the tears at the time, but boy did I learn quickly.

Lorrie_mo
Now here’s a chance to look over the shoulder of Lorrie Morgan-Ferrero as she tweaks copy in order to improve sales results. And, it’s free. It all happens Tuesday January 22 at 2 p.m. ET. Here’s where to register: http://snipurl.com/copymakeovers.

Here’s why you should register: copywriting is THE most important skill you need to acquire when using the Internet to grow your business. Writing on the web involves copywriting skills, even when you’re not writing a sales letter per se. That’s because on the web, all you have are your words: they are your customer representatives and relationship managers. You must learn to write well.

Read more about this Copywriting Makeover Webinar presented by Lorrie Morgan-Ferrero of Red Hot Communications:

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Copy

Who and Why? 2 Questions Your Site Should Answer

By Patsi Krakoff
Monday, January 14th, 2008

Anonymity
A client asked for feedback on their blog the other day. I visited and was amazed. While the content was definitely oriented to reader benefits (earn more money, have more time off, create a dream life) –always a good first step –the content was simply signed, "The Team."

There was no ‘about’ page or anywhere on the site to say who was authoring the content. There was a company but no company bio or any personal names at all. No way to know who was "speaking" to the reader.

When I suggested that they identify themselves, the client explained it wasn’t necessary since people come to the site through a link from someone and they would know who sent them there.

The two biggest questions people ask when they read a page is

  1. Who is speaking to me? (and, Why should I believe anything they say to me?)
  2. Why should I stay and read this?

You can’t hide behind a company name, or be vague if you want to create credibility and trust.

Categories : Content Marketing, Online Marketing, Writing for the Web

Sex Appeal: Do your blog posts have it?

By Patsi Krakoff
Thursday, January 10th, 2008

Sexandthecity
When you write, do you try to seduce people?

Psychologists will tell you there are four basic temperaments, each with it’s own particular emotional triggers. Most TV sitcoms have characters who are prime examples of these.

Take Sex in the City. Each of the four women embody different personality styles:

  • Carrie serves as the Humanistic hub that brings all the others together, and she discusses and writes about her feelings and relationships
  • Samantha, the here-and-now, “I’ll try anything,” confident hedonist, represents the Spontaneous temperament
  • Miranda’s hard-edged, skeptical, career-minded “voice-of-reason” perspective corresponds to the Competitive temperament
  • Charlotte’s more traditional, conservative concern for “The Rules” marks her as a Methodical

Jeff Sexton writes a great guest post on Copyblogger entitled The Hidden Key to Cosmo Headlines: Sex and the City? He asks if as a blog writer, do you take into consideration each temperament when you write your headlines?

Read More→

Categories : About Blogs, Content Marketing, Getting Read, On Writing Better, Writing Great Blog Content

Content Marketing: It’s not enough to publish

By Patsi Krakoff
Tuesday, January 8th, 2008

Feet_up_laptopOur friend Kathleen Gage, the Street Smarts Marketer, did a good job of answering an email from a client who questions the value of writing articles and submitting them to online article directories.

The person asks a question which many new to Web marketing wonder even if they don’t actually ask it: "I personally don’t know anyone who has gotten increased business from this tactic and none of my clients have either. Who is getting more business from this and what are they doing differently?"

This same question has cousins: "I’m not making any money from my blog/newsletter/website."

Kathleen turned this question into a great blog post entitled Maybe making money on and with the Internet is an out and out lie!

Here are Kathleen’s 8 key points you need to think about besides just writing content:

1. How well written is the article and is it specific to a market?
2. Do you have a title that grabs people’s attention?
3. Do you have a resource box at the end of the article?
4. Is there a compelling offer you are making in the resource box that would encourage the reader to visit your website, blog or a landing page?

Read More→

Categories : Content Marketing, Online Marketing, Pathway to Profits

3 Tips for Blog Writing When You’d Rather Not…

By Patsi Krakoff
Tuesday, January 1st, 2008

New_year_2008_and_old_2007_2006So far, looking at the poll results, it looks like readers want to master writing information products and blog posts for marketing success in 2008. I suspect many people haven’t voted yet, as some are still away on Holidays.

(Then again, if you’re like many people, reading blogs and surfing the Internet has a big appeal after spending a series of days with the relatives!) My blog traffic didn’t go down over these last few weeks, even though I haven’t been posting as frequently. But that’s another story…

Here’s a few quick tips to help you quickly get into the swing of writing good blog posts. I myself struggle with "writing rhythm:" when you’re hot, you’re hot, and when you’ve been away from it for a few days, you’re likely to write with the passion and enthusiasm of a librarian on Valium.

"Get-back-to-writing" tips:

  1. Go check with what your readers want to know. (See first paragraph above…and run your own poll.)
  2. Go check with what your competitors and/or peers are writing. (Then do something different!)
  3. Make a list of 3 helpful tips to help readers solve a problem that interests them.

Read More→

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing

Writing on the Web: New Blog Name

By Patsi Krakoff
Sunday, December 23rd, 2007

Here’s why I’ve changed this blog’s name from CoachEzines, to Writing on the Web: I started in 2004 primarily focusing on writing great ezines and blogs, but today’s Internet marketing includes many more ways to communicate. If you want to leverage the Internet to Attract, Sell, and Profit, you must learn new ways of Writing on the Web.

Read this page if you want to know more: Why Writing on the Web is Key to Internet Marketing

Categories : About Blogs, Content Marketing, Email Marketing Tips, On Writing Better, Online Marketing, Pathway to Profits, Writing for the Web

Why Should We Believe You?

By Patsi Krakoff
Saturday, December 15th, 2007

…a person submitted this question to us in preparation for our teleseminar Monday December 17: 5 Traps of Internet Marketing That Can Derail Your Business.

We speak about how there’s a lot of hype and fluff being sold on the Internet. So it’s a valid question: what makes us any different from the other marketers?

Kathleen Gage did a great job writing about the criteria people should use when evaluating a program, and how to research an expert to find out their reputation.

This is a post full of good info and well written by both Kathleen and Denise. Read it here: http://www.biztipsblog.com/2007/12/internet-expert.html.

Categories : Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Special Offer: Red Hot Copy Combo Kit

By Patsi Krakoff
Wednesday, December 12th, 2007

Rhc_woobkweb
I just got permission from Lorrie Morgan Ferrero to make available to readers of this blog "Red Hot Copy to Woo Your Target Market" at a special discount rate!

This is Lorrie’s award-winning home study kit, along with the new 2 technique-laden CDs and bonus CD of fill-in-the-blank templates that will turn you into a copywriting genius in a few short hours!

Copywriting is THE most important skill for growing your business, and Lorrie teaches a style that is authentic and builds relationships with people. That’s so important in our hype-filled world.

I’m excited because this was a special bonus offer previously only available to our mentor group Blogging and Beyond. If you’ve been wanting to learn how to write copy that sells, don’t hesitate to get this package.

The bonuses alone are worth the price…

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Copy
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