Newsletter Nuggets – December 28, 2006
…tips and tricks for writing great ezines and blogs

Table of Contents

1. A Note from Patsi – Ideal Client Contest Voting Is Open
2. End of Year Article Sale
3. January 07 Featured Article: Open Source Innovation and Other Weird Ideas That Work
4. What’s New on the Blogs?

A note from Patsi –

The voting is open over at www.BloggingandBeyond.com, for our Ideal Client who will be showcased on our new Internet radio show. Finalists and others will be able to participate in a parallel mentorship group that runs simultaneously to the 13-week show.

We will coach our chosen Ideal Client live for 15-20 minutes, on the Blogging and Beyond Show, every Thursday morning starting January 11 at 11 a.m. ET, continuing through April 15. Our show “Blogging and Beyond” is produced on VoiceAmerica™ Channel.

Our goal is to show our listeners how someone can have a real marketing presence and start leveraging the Internet using simple online tools, in a relatively short time.

You can apply for the Blogging and Beyond Mentor Program (only $97 until December 31 at midnight ET). The information page isn’t quite finished yet, but it will be on Friday. Just email me for information on how you can be part of this program at the special price: Patsi@blogsquad.biz.

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End of Year Article Sale: Here’s how you can get article content you can rewrite and use as your own to suit your executive or business coaching ezine and blog purposes:

Until midnight December 31, all articles are on sale at 30% off, if you use this link to select and purchase:

http://snipurl.com/Article_Sale_30

Read More→

Newsletter Nuggets – November 30, 2006
…tips and tricks for writing great ezines and blogs

Table of Contents

1. A Note from Patsi – Are You an Ideal Client? Contest Opens
2. Featured article for December: Human Relationships at Work: The New Frontier
3. What’s New on the Blogs?

A note from Patsi –

A heads up to all you entrepreneurs, small business owners and professionals. Here’s a fun way to get free online marketing help from Denise and me. We’ve just launched a contest to find our "Ideal Client.”

We will coach our Ideal Client live for 15-20 minutes, on our new Internet Radio Show, every Thursday morning starting January 11 at 11 a.m. ET, continuing through April 15. Our show “Blogging and Beyond” will be produced on VoiceAmerica™ Channel.

Even if you don’t win, you may be selected as a runner-up, and can participate in our 13 week mentoring group that runs parallel to the radio show. So you have nothing to lose by applying to the contest.

Our goal is to show our listeners how someone can have a real marketing presence and start leveraging the Internet using simple online tools, in a relatively short time.
Our “Ideal Client” must meet these criteria:
1. Experienced professional with a book, ebook, or services to sell
2. Intermediate computer skills and comfortable with using software
3. Intelligent, personable, hungry to learn, and passionate about business
4. A good sense of humor helps; overly chatty or shy people are discouraged
5. Discipline to show up every week and complete tasks between shows
6. Ready, willing and able to invest in the tools required to market online (after initial trial offers, 3rd party tools are estimated about $58/month).
Our contest winner will not only get mentoring on how to leverage the Internet for their business, but they will also get great exposure for their business, including their name, website and business mission or tag line on the radio, during 13 weeks.

Here’s where you get more info, and apply:
http://www.BlogSquadContest.com. Go there now and submit your application.

Ezine Tip: Some of our Newsletter Nuggets readers aren’t interested in using other people’s content for their ezines (such as the article offered below). We offer professional newsletter services even if you don’t use our content. Visit www.CustomizedNewsletters.com to see how you can outsource your ezine tasks and leave your brain free for your clients.

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Featured Article for December:

Human Relationships at Work: The Untapped Frontier

Categories: Communications, Emotional Intelligence, Managing

“Today we are faced with the pre-eminent fact that, if civilization is to survive, we must cultivate the science of human relationships.”
—Franklin Delano Roosevelt, 1945

Leaders and managers can study, train and be coached. But if they fail to work on their interpersonal skills, they will not succeed when given more complex responsibilities. The ability to relate to and connect with others helps confer influence and leadership success.

Read More→

Newsletter Nuggets – November 16, 2006
…tips and tricks for writing great ezines and blogs

Table of Contents

1. A Note from Patsi – Marketing with Content
2. Featured article for December: Human Relationships at Work: The New Frontier
3. What’s New on the Blogs?

A note from Patsi –

Thanks to all of you who read my blog at www.CoachEzines.com. I recently put in some extra finger tapping time and upped the number of blog posts about ezines and writing. As a result, traffic to my blog has doubled, and several other blogs gave me a mention, further boosting readership.

If you haven’t been over there, please visit and read some of my writing tips. I have dedicated this blog to delivering information and tips for writing great ezines, blogs and other web content.

As you know, the best way to market your services and products on the Internet is with content. You establish yourself as a credible expert by writing articles and getting them into directories. You write a newsletter, a blog, and other web pages. Then there are press releases, sales letters, landing pages and squeeze pages. This isn’t what you learned in English 101.  See the article in this weeks issue of Savvy eBiz Tips: http://www.blogsquad.biz/savvy-ebiz-tips/

Writing content as a marketing vehicle on the Web is different from the way we were taught to write way back in the dark ages of the typewriter. And even if you were brought up with computers, they still don’t teach how to write for the Web in school. It’s evolving too rapidly.

Ezine Tip: Go to www.CoachEzines.com and sign up to get regular blog updates delivered to your inbox. Just about every day I write a 200-300 word nugget to help you write better Web content, plus I’ll keep you informed with links to other valuable resources and experts.

Gratitude Sale: We’re grateful that you’re part of our network of savvy professionals (offer good until Nov. 26.)

==> 25 Proven Ways to Grow Your Ezine List: multimedia package with audio, ebook, tons of tips and resource links.

Save $25: http://www.1shoppingcart.com/app/adtrack.asp?AdID=273220

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Featured Article for December: Human Relationships at Work: The Untapped Frontier

Categories: Communications, Emotional Intelligence, Managing

“Today we are faced with the pre-eminent fact that, if civilization is to survive, we must cultivate the science of human relationships.”
—Franklin Delano Roosevelt, 1945

Leaders and managers can study, train and be coached. But if they fail to work on their interpersonal skills, they will not succeed when given more complex responsibilities. The ability to relate to and connect with others helps confer influence and leadership success.

Read More→

Newsletter Nuggets –  November 2, 2006
…tips and tricks for writing great ezines and blogs

Table of Contents

1. A Note from Patsi – Pain Sells
2. Featured articles for November: How Do You Develop Leaders?
3. What’s New on the Blogs?

A note from Patsi –

Thanks to all of you who sent get well messages and cards after my back surgery. I am truly blessed to be connected to such a wide group of great professionals who are so kind and thoughtful.

I am particularly grateful for those of you who told me stories of your own successful back surgeries. Those stories are very important to me for keeping a positive outlook while still in pain (which, by the way, gets better every day as I approach the 4-5 week recovery time).

When you go online to research most health situations, there are many blogs and sites dedicated to telling horror stories of surgery failures. There are very few who report their success. This is normal; bad news sells and attracts! People who are no longer in pain lose their motivation to write or post online. 

Which got me to thinking about your newsletters: do they appeal to your readers’ pain? Or are they focused on success? Not surprisingly, open rates are higher for newsletters that speak to readers’ pain and offer a solution to their problems or challenges.

Ezine Tip: What are your readers’ biggest pain points? Write an ezine using that topic, and then give readers 5 tips, or 3 essential keys, or insider secrets. Be sure to back up your ideas with some research, and include a personalized story or case study that shows you know what you are talking about, and can help them with similar problems.

Reminder: check out the new article available for your November newsletter on leadership Development. Plus, be sure to read the series of articles on finding inspiration for your ezine at CoachEzines.com.

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Featured Article for October: How Do You Develop Leaders? Practice, Practice, Practice

http://snipurl.com/LdrshpNov06

Categories: Leadership, Coaching, Careers

Leadership isn’t just for leaders anymore. Top companies are beginning to understand that sustaining peak performance requires a commitment to developing leaders at all levels. Management experts Drs. Paul Hersey and Kenneth Blanchard have defined leadership as “working with and through others to achieve objectives.”

To meet the demands of today’s fast-paced and competitive business environment, people at all levels are being asked to step up and assume leadership behaviors. As retired Harvard Business School Professor John P. Kotter explains in the Summer 2004 issue of strategy+business, this means we must “create 100 million new leaders” throughout society.

Read More→

Newsletter Nuggets – Octuber 19, 2006

…tips and tricks for writing great ezines and blogs

To meet the demands of today’s fast-paced and competitive business environment, people at all levels are being asked to step up and assume leadership behaviors. As retired Harvard Business School Professor John P. Kotter explains in the Summer 2004 issue of strategy+business, this means we must “create 100 million new leaders” throughout society.

Leadership isn’t just for leaders anymore. Top companies are beginning to understand that sustaining peak performance requires a commitment to developing leaders at all levels. Management experts Drs. Paul Hersey and Kenneth Blanchard have defined leadership as “working with and through others to achieve objectives.”

Categories: Leadership, Coaching, Careers

http://snipurl.com/LdrshpNov06

Featured Article for October: How Do You Develop Leaders? Practice, Practice, Practice

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This newsletter will be short, however. The main point today is to check out the new article available for you November newsletters on leadership development.

In fact, I might just be working more over the next few months, as I sure can’t be out on the tennis courts until next Spring!

I will be recovering for the next 6 weeks, and I’ll be able to sit up and use a computer in a few more days.

Thanks to automated business systems, I am able to carry on with some parts of my work. Of course, I wrote this newsletter before going into the hospital, and put it into my KickStartCart broadcasting system to go out today.

I am lying in a hospital bed right now, down for the next few days. On Tuesday Oct. 17 I had surgery on my back, to relieve pressure on the sciatic nerve. No gory details here. I just wanted to let you know that I won’t be responding to emails right away. If you need anything – either for your newsletters, blogs, or Internet marketing, please contact Denise@blogsquad.biz.

A note from Patsi –

1. A Note from the Hospital… Patsi gets a new back.
2. Featured articles for November: How Do You Develop Leaders?
3. What’s New on the Blogs?

Table of Contents

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