Archive for On Writing Better – Page 35

Power Writing Series with Liz Strauss

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9 + 1 Things Every Reader Wants from a Writer

by Liz Strauss 
Where to Start

It can seem complicated to write for a readership that includes beginners to experts. I’ve done it for over two decades. It can seem like there’s too much to consider to meet them all at their own level.

Yet my experience is that beginners and experts are not that different when they read. They might choose to read different things, but we all do. Beyond that difference of content, beginners, experts and those of us in the middle — every reader — wants the same things from a writer.

9 +1 Things Every Reader Wants

Basically there are 9 things every reader wants, plus one for blog readers. Let’s imagine I’m one of those readers. Actually I am one. I’ll tell you the things readers want as they’ve been telling me for over 20 years.

  1. Pick an idea that intrigues you. If it intrigues you, I’m likely to be intrigued by it too. At the very least, I’ll be curious about what it was about the idea that captured your interest and intrigued you.
  2. Trace out a simple structure. Use the structure to cut a path through your idea. Then it’s easy for me to follow you.
  3. Write for someone who’s like you, but doesn’t know what you know
    about the topic. Trying to write for everyone is like trying to talk
    penguins and parachutes at the same time.
  4. Make clear decisions about what to include. Look things over and be
    lethal about taking out what doesn’t need to be there. Believe me, I’ll
    remember that you don’t waste words when I decide I want to return.

Read More→

Things to Know Before You Write for a Living

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This post was written one year ago and is so good it’s worth repeating: This week I’ve asked Liz Strauss of Successful Blog to guest author some posts about writing. Here it is her post about writing for a living:

The Problem with Writing . . . 25 Things to Know BEFORE You Write for a Living
by Liz Strauss, Successful Blog

Let’s Be Honest

Every morning I get up and write blog posts . Then I go do my other writing work. I’ve been writing for a living for very long time. So I feel qualified to write this post. It’s not a rant. It’s a list. It’s a set of things that folks who think they might want to write for a living ought to know before they blindly follow their dream.

The problem with writing is

  • that, when you start, no one will believe you are a writer.
  • that all writing jobs takes longer than folks think they will.
  • that even talent needs ideas.
  • that getting to a living wage takes time and boring work.
  • that, when you write well, the finished product looks like it was easy.
  • that no one cares how hard it was.
  • that the lifestyle isn’t glamorous.
  • that the pay can be less glamorous. 
  • that you’re always interrupted in the middle of the perfect thought.
  • that you’ll probably have to edit your own work.
  • that, if you get noticed, your mistakes are very public.

Read More→

Business Writing: Are You Using Gobbledygook?

David Meerman Scott updated his Goobledygook Manifesto this week. He proves his point: news releases from company and pr writers use the same old worn-out empty phrases … worse than a teenager’s annoying talk, like totally inane.

I’m reprinting David’s graph here just so you can see the catch phrases to avoid in your next piece of writing for the web.Gobbledygook_us_2007_5

The words mentioned most often were similar to last year’s analysis. In North America – next generation (10,427 mentions), robust (8868 mentions), flexible (8515 mentions), and world class (7887 mentions) were the leaders.

Others are easy to use, scalable, cutting edge, well positioned, market leading, mission critical, turnkey, groundbreaking, industry standard, user friendly, enterprise class, best of breed, enterprise wide, interoperable, extensible, and breakthrough.

Duplicate Content on the Web: Myth Busting

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Finally someone has busted the duplicate content penalty myth in plain simple language we can all understand. My readers and clients worry when I tell them to re-purpose blog posts into articles and submit them to article directories and news release sites.

Read this from SEO expert Jill Whalen before you let the duplicate content myth stop you from getting mileage out of your articles and blog posts.

I discovered this great explanation thanks to Patrice-Anne Rutledge who writes the Web-Savvy Writers Blog.

If you are sitting your content worried about getting penalized for having duplicate content published in more than one place on the Web, you can breath easy. Go submit and prosper.

New Rules for Writing for the Web: Write Like You Speak

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What’s the hardest part about writing for your online business? Many people tell me it’s getting started: writing that first sentence.

Before you get started you face mental assumptions about writing that have been ingrained in you. When writing for the web, there are some new rules to keep in mind.

I think some people make writing for their business more difficult than it should be. Especially the professionals with graduate degrees. I know about that: with a doctorate degree in psychology, I still write complicated, compound sentences worthy of a dissertation. But my clarity suffers.

Does that happen to you? Are you making writing more difficult by trying to sound business-like? Get off it. Write for the Web like you speak to an ideal client.

So keep your sentences short.

Don’t use big words.

Keep plenty of free space around your copy, so it looks easy.

The mind can only really think of one thing at a time.

Write in plain talk, like you would to a friend across the table.

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Copywriting & Sales: Leading Challenge for Web Writers, Poll Results Show

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Writing sales copy is the biggest challenge in our informal poll of writing challenges, after a week of open voting on this blog.

    1. Writing sales and promo copy:                         30.8%
    2. Writing articles, newsletters, & white papers:  23.1%
    3. Writing news/press releases & web pages:       15.4%
    4. Writing blog posts:                                           7.7%

    What does this mean? This is far from a scientifically valid survey because voting is only from readers of this blog who may have biases and are not a representative sample of the general population. But we’re not interested in the general population, anyway.

    My purpose in running this survey was to be able to direct some information to readers that would be most helpful to them, and address my readers’ biggest needs.

    And you know what? I can do that now. Copywriting and sales or promotional messages can be one of the most difficult writing tasks a business person faces. Even more so now that many of us write our own sales copy for the Web, not having big budgets to hire expensive copywriters.

    There are many sites on the web that sell copywriting courses and provide information for that purpose. I have a big problem with many of them, and I don’t know if you do too, but here’s my beef:

    The big names in Internet copywriting are all very good marketers: that’s how they got to have big names and big salaries. But they all have big egos that go with it and I am fed up with all the ego-centric hype that goes with the terrain.

    Read More→

    White Papers: You’re Invited to San Diego for a Writing Workshop

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    It doesn’t get better than this: learn from  White Paper guru Michael Stelzner while overlooking Mission Bay in San Diego on a Friday in September. Then stay for a weekend of pleasure at the Mission Bay Hyatt. We can even have lunch together!

    Won’t you join me September 21 for a hands-on workshop to learn to write great white papers? Forget about staying on Mission Bay, the great weather here, and all that. If you must, to justify the expense, think about growing your business the smart way with intelligent, relationship-based white paper marketing.

    I’ve taking upon myself to learn how to write my own white papers, because they are so effective at lead generation, and because it’s very expensive to outsource to a writing specialist.

    Here’s why white papers are so important for your business:

    White papers are one of the most complex (and rewarding) writing
    projects you will likely ever undertake. They’re expensive to
    outsource, so I’m learning to write my own, and you should too.

    White papers also happen to be one of the most sought-after
    resources by prospects, according numerous studies by MarketingSherpa,
    CMO Council and KnowledgeStorm.

    If you register before next Tuesday, July 31st at midnight, you’ll
    get the early bird discount. This workshop will more than pay for
    itself in valuable writing skills that you can use to grow your
    business.

    It’s what you need to learn to write if you want to get new clients
    based on intelligent, well-researched, relationship marketing.

    For more information, visit Michael’s White Paper Seminar page here. The Mission Bay Hyatt is just gorgeous, so you can combine a weekend with a tax-deductible business expense.

    To learn more about why this is so important, we interviewed Michael on Blogging and Beyond radio. Michael also revealed important information in a white paper teleseminar last month. You can get the CD here.

    Misspellings, their our plenty and their impotent

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    I really wish this blog post over at Daily Writing Tips had been a contest to see how many mistakes you can catch. From the title to the ending, there are plenty of misspellings and misuses of simple common words.  How many can you catch?

    A great post on why you need to read, re-read and proofread before you click the save or publish button. I’d tell you who the author is, but it’s not apparent on the site. Daniel Scocco, is Editor of Daily Writing Tips.

    The Impotence of Proofreading

    Its a fact that a spell checker will not catch all the mistakes on your text. More specifically, it will not catch misspellings that form other valid words.

    So how do you solve this problem? Proofreading, of coarse!

    Read More→

    Voting Polls Are Open: Writing and Blog Tasks

    As you can see to the left, writing sales copy leads as the most challenging of writing tasks. Personally, I agree, although if more voters knew about what goes into writing a white paper, that too would get plenty of votes.

    Vote
    What about blog challenges? Denise and I are running a poll over on Build a Better Blog to find out what your most challenging tasks are with business blogs. Why don’t you go vote for your 2 biggest blog concerns?

    Great Blog Content: 4 Writing Pillars

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    I ran across this wise blog post last week over on Problogger, by a guest author Leo Babauta from Zen Habits: 4 Pillars of Writing Exceptional Blogs.

    While there are many things that go into great blogs, content is THE most important. Denise and I are preparing for our advanced business blogging class coming up, and we outline 4 areas that are key to business blogs:

    Content, Outreach, Design and Action. There’s a reason Content is first. You can’t have a good blog without great content.

    Here are Babuta’s 4 Pillars of Writing Exceptional Blogs:

    Pillar 1: Be extremely useful

    Pillar 2: Write great headlines

    Pillar 3: Make the post scannable

    Pillar 4: Write in a plain, concise, common-sense style

    The key is to focus on your readers and give them what they want. Your blog becomes more powerful if you omit the noise and leave the signal. Do this, and your reader will not only read the post, but will likely stick around long enough to become a long-term reader.

    Actually, when you think about it, these four pillars stand for other writing tasks: articles, ezines, white papers – even sales copy and advertorials. Do you agree?