9 + 1 Things Every Reader Wants from a Writer
by Liz Strauss
Where to Start
It can seem complicated to write for a readership that includes beginners to experts. I’ve done it for over two decades. It can seem like there’s too much to consider to meet them all at their own level.
Yet my experience is that beginners and experts are not that different when they read. They might choose to read different things, but we all do. Beyond that difference of content, beginners, experts and those of us in the middle — every reader — wants the same things from a writer.
9 +1 Things Every Reader Wants
Basically there are 9 things every reader wants, plus one for blog readers. Let’s imagine I’m one of those readers. Actually I am one. I’ll tell you the things readers want as they’ve been telling me for over 20 years.
- Pick an idea that intrigues you. If it intrigues you, I’m likely to be intrigued by it too. At the very least, I’ll be curious about what it was about the idea that captured your interest and intrigued you.
- Trace out a simple structure. Use the structure to cut a path through your idea. Then it’s easy for me to follow you.
- Write for someone who’s like you, but doesn’t know what you know
about the topic. Trying to write for everyone is like trying to talk
penguins and parachutes at the same time. - Make clear decisions about what to include. Look things over and be
lethal about taking out what doesn’t need to be there. Believe me, I’ll
remember that you don’t waste words when I decide I want to return.