Here’s why I’ve changed this blog’s name from CoachEzines, to Writing on the Web: I started in 2004 primarily focusing on writing great ezines and blogs, but today’s Internet marketing includes many more ways to communicate. If you want to leverage the Internet to Attract, Sell, and Profit, you must learn new ways of Writing on the Web.
Read this page if you want to know more: Why Writing on the Web is Key to Internet Marketing
…a person submitted this question to us in preparation for our teleseminar Monday December 17: 5 Traps of Internet Marketing That Can Derail Your Business.
We speak about how there’s a lot of hype and fluff being sold on the Internet. So it’s a valid question: what makes us any different from the other marketers?
Kathleen Gage did a great job writing about the criteria people should use when evaluating a program, and how to research an expert to find out their reputation.
This is a post full of good info and well written by both Kathleen and Denise. Read it here: http://www.biztipsblog.com/2007/12/internet-expert.html.
What are the 5 traps of Internet marketing that can eat up your time and money? Denise and I along with Kathleen Gage are speaking out on a free teleseminar Monday December 17 at 6 p.m. ET.
Discover the 5 Traps of Internet Marketing that Can Derail Your Business
We’re fed up with some of the myths LIES about how to get rich quick on the Web that are hyped by testosterone-fueled ego-driven shysters. We’re fed up with the hype and fluff of email marketers.
And, we’re going to do something about it!
You should be getting money OUT of your marketing efforts, not throwing it away on programs that are nothing more than motivational hype.
Register here: www.blogsquadteleseminars.com/5traps/
Win an Amazon book certificate being given away everyday to a random commenter over on BuildaBetterBlog.com.
Denise and I started this blog in February 2005 to support our work and ebook all about blogs, Build a Better Blog: the Ultimate Guide to Boosting Your Business with a Professional Blog, and today we posted our 1000th post announcing the give away contest.
All you have to do is answer one question a day and be entered into the drawing.
Today’s question: How do you think blogging will evolve over the next few years?
There are already 5 comments entered.
So go over there now and submit your comment and enter the contest to win a gift book certificate.
www.buildabetterblog.com/2007/12/contest-celebra.html
About a fourth of the people who have participated in our Internet marketing poll find that their biggest problem when it comes to marketing on the Web is that they don’t know where to start. That poll is up on BizTipsBlog and I urge you to take it now.
In second place is "I don’t have any money to market on the Web." Which baffles us since so much is free now days.
Several things may be going on with this poll, including that it is a closed poll with set answers you must choose from, which limits the way you can respond. Still, it should be giving us a sampling of where readers to that blog are in regards to their marketing challenges.
What trap do you fall into when it comes to your Internet marketing? Take the poll and let us know.
This is leading up to a free teleseminar that Denise and I are giving on December 17th with Kathleen Gage, the Street Smarts Marketer:
Discover the 5 Traps of Internet Marketing that Can Derail Your Business
Join us for a lively discussion on what these traps are, and the 5 truths that can save you. Go here to read more information and sign up for the free class.
If you get stuck on what to write on your blog, start with a photo. Any photo. I usually peruse IstockPhoto.com and download interesting photos whenever I have time.
First, it amuses me what you can find, especially searching for abstract terms like, "values" or "content" or "serendipity." Secondly, I know if I’m stuck and haven’t a clue, I can find a photo and build an entire philosophical discourse around it, and even tie it into a program we have going!
Case in point: this happy elephant. I post it, then write a headline and first paragraph to tell you "how to eat an elephant, one bite at a time."
Sometimes I feel overwhelmed when faced with copywriting assignments and Internet marketing for my business. Sort of like trying to eat an elephant – there’s just too much there for one tiny fork.
I’m actually taming the beast since I’ve learned how to break big projects down into prioritized pieces.
Denise and I have chunked Internet marketing steps down into a clear Pathway to Profits. Last year we opened up our program to teach others. You can be a part of our Blogging and Beyond Mentor Group for a mere $9.95 trial month.
You get access to monthly teleseminars, including the one on copywriting with Lorrie Morgan Ferrero this Monday Dec. 10.
Related Posts on using Photos:
Easy Blog Photos Make Your Blog Fabulous
Tips from the Experts About Using Photos on Your Blog
Related Post on Blogging and Beyond Teleseminars:
Spend Less Time Selling and More Time Making Money
Blogging Education Opportunities with the Blog Squad
Copywriting Made Easy: Faster, Better, & More Fun
There is no question that whenever I sit down to write a sales letter for our business these days, I get the job done better, faster, and have more fun doing it.
I just wrote a 2,000 word sales letter this morning. Most of it is finished and it took me two hours so far.
I especially like the part where I talk about feeding the bulimic dragon…but wait!… You’ll read it when it’s finished!
I’m not bragging yet: the proof is in number of clicks that buy! What I am saying is that you too can learn how to do this.
Lorrie Morgan Ferrero helped me a great deal. Maybe she can help you too. Next Monday, we’re having her reveal her top tips for speed copywriting success.
Just got off the phone with Kathleen Gage, of Street Smarts Marketing with a Big Idea in the works… But I can’t tell you what it is because we’re not ready yet to take the paper off!
The Blog Squad is teaming up with Kathleen to bring you a really important gift on December 17th… but that’s the problem – when you’re not working alone you can’t spill the beans ahead of time… Denise and Kathleen swore me to secrecy…of course they can’t stop me from letting you know the date and just the fact that something’s coming…
It used to be that writing content was the way to inform people, establish your expertise, and seed the search engines with keywords. The more content on your website or blog, the more keywords, the better your chances of being found by the people who need you and your services or products.
All that’s changed. Now you can easily publish in video and audio, giving visitors a more complete view of who you are, what you know, and whether or not they would want to do business with you.
Here’s a list of all the tools you can use to get found online:
When our clients want to know how to take their existing business online, we usually tell them they must get published, get found, and get leads. Your online presence, whether a blog or a website, must do these things:
It’s all about them, your visitors or readers to your site. The more you address their issues, their problems, their interests, the better your site will work for your business.
Your site, website or blog, must offer content with keywords that work as bait. When someone sits down and types in what they are looking for in a Google, Yahoo, MSN or other search box, will they find you? They will if you’re updating your site frequently with those same keywords and phrases.
But most professionals set up their websites to be all about them, their business, their great products and services. Unless you’re well known, people aren’t going to be searching for you or your products or services, are they?
Put on the shoes of your clients, and figure out how they would go about finding solutions to their problems. Then write about that and publish your content on your website pages or blog.
