Using Direct Marketing Techniques to Sell Thousands of Copies of Your Book
Wednesday, August 24, 2005, 8:30 p.m. ET
Guest Expert:  Bob Bly of bly.com

One out of three hardcover books distributed to bookstores is returned to the publisher unsold, but you can still make your book a best-seller by selling it through ads, direct mail, and the Internet. In this interview, author and direct response copywriter Bob Bly shows you marketing techniques that can boost your book sales.

Guest: Bob Bly is a freelance copywriter specializing in direct marketing and the author of more than 60 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books)

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

P.S. Don’t forget, if you’re still wondering whether to start blogging for your business yet or not, Denise & I are leading a class Tuesday 4 p.m. ET through the Business Building Center. For more info, go here, and Start Blogging Now!

Denise Wakeman and I have been invited to teach an intro blogging class for the Business Building Center.  We just found out it’s open to EVERYONE so if you still haven’t started your blog or you know others who are interested, you’re invited to join us for an intro to business blogging.

4 Reasons to Start Blogging Now!
Brought to you by: www.BusinessBuildingCenter.com
With Patsi Krakoff and Denise Wakeman

Date: Tuesday, August 23rd – FREE
Time: 4-5pm Eastern/NY (1-2pm Pacific/CA)

Blogs are the wave of the future on the Internet. Learn how you can use a blog to build your business with very little expense. Blogs are being used in big, small and micro businesses as a dynamic vehicle for communication between business and customers to build trust, credibility and awareness.  But not every blog gets results. Join us and learn:

    * What the heck is a blog!
    * 4 reasons you should have a blog
    * Why blogs are such an effective marketing strategy
    * How to start blogging quickly
    * The 3 deadly mistakes you must avoid

To reserve your spot and receive the telephone bridge number send a blank email to:
bbc2005-119451@autocontactor.com.

The Business Building Center is the most comprehensive, research-based online training and resource center for professional coaches.  Members of www.BusinesssBuildingCenter.com enjoy 24/7 access to:

    * Comprehensive training classes that walk you the proven, step-by-step Coach & Grow R.I.C.H. Practice-building system.
    * A large resource library of downloadable forms, checklists, templates, charts, models, marketing materials, sales letters, coaching proposals and much more that you can customize and immediately start using in your practice.
    * Easily accessible, coaching specific articles and special reports on marketing, sales, branding your business, pricing strategies, cash flow control, making guarantees, case studies, and a host of other topics written by the best minds in the business.
    * The opportunity to attend live teleclasses and monthly community calls at no additional charge.
    * And much more!

Want to learn more about the Business Building Center?  Take a test drive on us! Click here to activate a f’ree one month trial:
http://www.businessbuildingcenter.com/trial.htm

What ever possessed us to schedule two teleclasses on books this week? You guys are going to be sick of us…

Today at 8 p.m. ET, we are teaching about how to use your blog to write your book through the www.teledevelop.com system. It’s a freebie, and you can register there to get the phone number.

Then tomorrow at 8:30 p.m. ET is our regular Wednesday teleseries through www.conversationswithexperts.com and we are featuring Yvonne Divita, of Windsor Media Enterprises. Yvonne’s speaking on how to avoid publishing pitfalls. Also free, have to register.

Obviously, we are seeing a trend for savvy solopreneurs and professionals to get a book published as part of their informational portfolio that builds credibility. More than that, it is one more way potential clients can sample you, your beliefs, and your experiences, before contracting with you for services.

Let’s face it, we all have a story, and we all have a book that we could/should write. Hopefully, these telecalls will clear up some of the cobwebs, bring clarity, and valuable information on how/why/when to write and get published.

Today there are many options for publishing: self-publishing and print-on-demand and e-books are all easily accessible. But make no mistake, there are all sorts of ‘things not to do’…

But the thing most of all ‘not to do’, would be to stand around thinking about it and not do anything at all.

Just a note if you are living around Orange county in California: if you like early breakfast and would like to hear me reveal key marketing tips over ham and eggs, don’t miss the Institute of Management Consultants monthly meeting Thursday Aug. 4.

Here’s what I’m talking about: Three Keys for Thriving Solo, Newsletters, Blogs & Autoresponders.

You can read about it here.

Book Experts Share Secrets of Successful Publishing Every Wednesday in August

The book business is thriving as more professionals and small business owners are writing books to build business on and offline; Now they get access to book experts through the weekly teleseminar series, "Conversations with Experts: How to Build Your Business On and Offline" Wednesday s at 8:30 pm ET.

(PRWEB) July 28, 2005 – What do Kim Dushinski, Brian Taylor, Bob Bly, Dan Poynter, Yvonne DiVita, Arielle Ford, Jacob LeWinter and Jerrold Jenkins have in common? They’re all book publishing experts. And they are all featured guest speakers during the upcoming Conversations with Experts teleseminar series Wednesdays at 8:30 p.m. ET. Registration is free at www.converstationswithexperts.com.

Hosted by Denise Wakeman, www.biztipsblog.com, and Patsi Krakoff, www.customizednewsletters.com, the TeleSeries features experts who are authorities in helping independent professionals and small businesses to grow and prosper, both on and offline.

Ms. Wakeman and Dr. Krakoff are behind the successful Blog to Book Project, www.blogtobook.com, which features 30 participants from 6 countries who are writing their books through their blogs. To answer the need of first-time authors, they invited book experts to share what’s needed for successful writing, designing, marketing and publishing.

Non-fiction writing of all kinds is represented in the group, including many from the self-help and consulting fields. The book experts will include publicists, designers, publishers, book coaches, and marketers.

Among the experts being interviewed are:

8/3/2005     Kim Dushinski: Marketing Your Book the Easy Way
Choosing the right path for promoting your book will not only help you sell more books it will make your whole marketing experience that much easier.
       
8/10/2005    Yvonne DiVita: Ever Wanted to Write a Book? There Has Never Been A Better Time to Realize that Dream than Now!
If you have a story to tell, learn how to do it — cost-effectively, and successfully, without losing the rights to your work, or being led down the garden path, which happens to too many talented people when they approach publishing the old way — by asking a traditional publisher to handle their manuscript.
       
8/17/2005    Brian Taylor: Book Design and Development: The Secrets of Award-Winning Books
Do YOU want to publish an award-winning book? Get the secrets of successful book development and marketing from Pneuma Books CEO and Creative Director, Brian Taylor. Learn 5 ways to build a book better than your competition and the 5 biggest book design mistakes publishers make.

8/24/2005          Bob Bly: Using Direct Marketing Techniques to Sell Thousands of Copies of Your Book
One out of three hardcover books distributed to bookstores is returned to the publisher unsold, but you can still make your book a best-seller by selling it through ads, direct mail, and the Internet. In this interview, author and direct response copywriter Bob Bly shows you marketing techniques that can boost your book sales.
            
8/31/2005    Dan Poynter: Wringing More Value out of your Work
Write it once, sell it forever. Dan will describe how to publish, promote and sell eBooks, pBooks (printed), eDocuments, LARGE print books, aBooks (CDs), audio downloads and podcasting. If you don’t make your information available in multiple formats, some hungry customers will not be able to use it
       
September book experts are Arielle Ford, Jacob LeWinter and Jerrold Jenkins.

"We think it is important that professionals learn from these experts who have success in various niches of the book industry," says Dr. Krakoff, of www.CustomizedNewsletters.com. "Today there is so much going on in book publishing that first time authors can get lost, or worse, spend a lot of money without getting results."

Small business owners and professionals are realizing the credibility that having authored and published a book can bring. With self-publishing, print-on-demand and electronic means, book publishing is now easy for everyone… but it’s also a lot more complicated.

All that is required to attend is registration so the telephone number can be emailed. There are no costs involved other than the long distance charges for the call. Interested parties can get more information at www.conversationswithexperts.com

The Blog to Book Project is open to enrollment and information on participation is at www.blogtobook.com.

Krakoff and Wakeman publish a companion blog at http://www.buildabetterblog.com and offer blog design and marketing services for those professionals who don’t want to set up a blog themselves (www.buildabetterblogservices.com). Between them, they have 6 blogs they post to on a regular basis covering topics from Internet marketing, blogs, ezine marketing and business book reviews.

For more information contact:
Patsi Krakoff,
E-mail: Patsi at customizednewsletters.com
Denise Wakeman,
E-mail: denise at nextlevelpartnership.com

I was recently interviewed by Deborah Harper of PsychJourneys about marketing and why more professionals weren’t using ezines or blogs to get clients.

You can listen to to the interview here: Download PatsiInterview-070805-0.mp3 (10586.4K)

Advance notice to Coach Ezine readers:

Discover the Easy Way to Write, Publish and Market Your Book – FREE
Led by Denise Wakeman and Patsi Krakoff, Psy.D.
Tuesday, August 9, 2005, 8:00 p.m. ET

9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form. 

Having a book, whether in digital, soft-cover, or hard-cover establishes you as an expert in your field.  What if there was a way to help you get your book down in print and ready for publication in 90 days?

You’ll learn  about an easy way to write your content, organize it for publication, and build an eager audience for your book. You’ll learn about the system we discovered to create our two successful ebooks, The Secrets of Successful Ezines and Build a Better Blog System, both written and published in about 90 days.

Register here. 

Don’t be afraid to ask. Podcasting mysteries will be revealed with Andy Wibbels of Easy Bake Weblogs fame on our Conversations with Experts call. Here’s the scoop:

Podcasting Exposed!   
Wednesday, July 13, 2005, 8:30 p.m. ET – FREE
Guest Expert:  Andy Wibbels of Easy Bake Weblogs

What is podcasting? How does it work? Why would you use it? Blogger and podcaster Andy Wibbels takes you through the basics of how podcasting works and how businesses can use it to get a direct channel to their prospects and clients.

Andy Wibbels is creator of the Easy Bake Weblogs and has helped business all over the world use blogs to market and promote their business. He is also the leader of Podasting Bootcamp.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Look forward to speaking with you on Wednesday!