The 5 Traps of Internet Marketing that Can Derail Your Business
Kathleen Gage, the Street Smarts Marketer, reveals the #5 Internet Marketing trap: it takes more than the Law of Attraction to be successful online. You have to get into Action! Success on the Internet requires effort…the right kind of effort. Learn the truth about marketing on the Internet.
The 5 Traps of Internet Marketing that Can Derail Your Business
Kathleen Gage, the Street Smarts Marketer, reveals the #4 Internet Marketing trap: you only need one really great product to make a lot of money. Success on the Internet requires more than one book or product and the right kind of smart effort. Learn the truth about marketing on the Internet.
Are you puzzled by buzzwords like "web 2.0" and "social media?" If you’re like me, you probably cringed when you started hearing the buzz about MySpace, Facebook and Twitter. At first you could ignore it because it was just for ‘the kids.’
Not any longer. You can’t ignore social sites if you’re in business and want to get known, get leads, and be seen as a credible, trustworthy professional.
Fortunately people like my partner Denise paid attention to this phenomenon early on. Another person who was a skeptic ("Online networking is a total waste of time!") is Adam Urbanski, the Marketing Mentor. He’s become a raving fan.
Read the rest of this post if you’re a skeptic but have a gnawing feeling you really should find out the essentials of how to work things like Facebook into your marketing mix. To solve the problem about what to pay attention to and what to ignore, (and how to save time doing all this) there’s a series of free teleseminars you can register for at the end of this post.
5 Traps of Internet Marketing that Can Derail Your Business
In this video, I talk about how easy it is to fall for smooth marketing hype that promise you millions.
Internet "gurus" don’t always have the right answer for you and your business. Success on the Internet requires more than throwing money at a guru. Learn the truth about marketing on the Internet.
The 5 Traps of Internet Marketing that Can Derail Your Business
In this video, I talk about Internet Marketing Trap #2: You can buy website success. Not. It’s a myth. Success on the Internet requires effort…the right kind of effort. You can’t buy ads and expect great results. It’s better for the long term to use organic search strategies with relevant content.
The other part of this myth is that you can outsource everything to freelancers. Avoid these costly mistakes. Learn the truth about marketing on the Internet.
I don’t normally post on Friday afternoons, but if you use the Internet to market your business, you need to learn how to ask your people what their needs are. I posted this morning about our survey, but what’s important is for you to learn what’s involved in running a survey, as well as why this is so important.
Denise, my trusty Blog Squad partner just posted a step by step outline of how we used Survey Monkey to survey our 20,000 people interested in learning Internet marketing. Please read her post to learn how easy this really is.
It doesn’t matter if you ask one question or 10, or if you ask 20,000 people or 20: You need to know what your people want and need. Asking them has so many other benefits as Denise also mentions. Read the post, it’s a good one, and tell me what you think.
We’re teaching this tactic, and more, so much more. You’re invited to attend our free teleseminar on June 24 to discover The 5 Traps of Internet Marketing.
Oh, and be sure to take our survey, on what your biggest Internet marketing challenges are!
Will you take our survey and tell us what your biggest challenges are when it comes to Internet marketing for your business? It takes 2 1/2 minutes only. You’d be doing me a great big favor.
I’d like to know so I can get a better sense of what you’re struggling with. You’ve probably heard about our teleseminar (free) coming up June 24: The 5 Traps of Internet Marketing that Can Derail Your Business? Well, we want to hear from YOU! What are YOUR traps?
When you put in your answers on the Survey, you’ll contribute to the content we’re presenting and make it more meaningful. We are doing research to discover where professionals and business owners get stuck most often with their Internet marketing.
To learn about the results of the survey, be sure to register for the free teleseminar on June 24. Even if you can’t attend, registration will get you the audio recording afterwards. Thanks so much for your time.
Pivotal Moments…
I was thinking about something really scary last week. You see, I almost missed the boat with my business and I don’t want you to do the same.
Over five years ago I was sitting at home down in Mexico going through emails, deleting some, reading some, deleting, reading… you know what it’s like.
You sign up for newsletters and e-courses and get information overload; you sit there in a kind of hypnotic trance trying to sort out what’s good and what’s junk.
Depending on your mood, you actually read some of the marketing hype. Sometimes you get caught up believing a promise and once again sign up for a program, only to be disappointed later.
Same business, same lackluster sales, same size list, same income, month after month.
How can you avoid falling into costly traps when it comes to marketing your business online? If the Internet were a soap opera, Kathleen Gage suggests in would be called Days of Our Internet Lives. She asks why is everyone trying to make Web marketing so complicated these days?
Here’s an excerpt from her post, Web 2.0 – Is It a Trap or What?
For many people this can be confusing and overwhelming. Trying to figure it out by yourself can actually be a huge trap. At every turn of the Days of our Internet Lives someone is recommending we join this social network, that social network, use this video site to market our business, try this latest technology and on and on.
Suggestion to learn more: Go read Kathleen Gage’s post, it makes so much sense.
Next, go to www.actandattract.com/5traps and join Kathleen and The Blog Squad for an interesting tell-all free teleseminar to expose some of the worst traps that are out there when it comes to trying to use the Internet for marketing your business.
If you find writing on your business blog at times challenging, I’d like to invite you to join us on Monday May 19, 2008 and Wednesday, May 21:
Better Business Blog Writing with The Blog Squad. We’re going to be covering in depth how to write Cornerstone Content that connects with readers and turns them into fans and clients.
We’ll cover the basics, then go into how to deepen your posts so they educate, entertain, engage and enrich your readers. Go read the details here, and if you find this could be helpful, please register. You’ll get the audio files, transcripts, notes, articles and a ton of resources.
