Archive for Writing Great Copy – Page 9

List Writing Technique: More on Writing Faster, Better

Colleague Adam Urbanski also advocates writing a list to jump start your article writing process. Here’s his article, Six Easy Steps to Marketing Your Business With Articles and here’s an excerpt:

"Begin with listing ideas you want to cover, write down key words and phrases you would like to use… Next, write a paragraph on each idea or key word you listed. Add examples and stories to illustrate your points, list additional resources. .. Spend time creating a strong opening and a good summary or call to action to close your article."

The more you read about a technique or tip, the more variations on it, and the more you hear it from different sources, the more likely you are to remember it, and to try it out. So it is my pleasure to share Adam’s well-written article with you (he has others you might want to check on on the site.)

If you know of other experts who promote the list-writing technique, let me know (besides Jeff Herring of course!).

Writers Book Camp: Come In Out of the Cold

If you are one of the many professionals working on a book, there’s a writer’s book camp in sunny Santa Monica CA Dec. 11 & 12th. Our colleague and friend (and accomplished author) Ruth Klein invites you to join her for a two-day action workshop.

I can’t think of a better way to jump start your book writing process, or to catapult it to completion. No matter what stage your book is in (incubation, half-way, or editing) you will benefit from this event. Plus, Santa Monica is a very nice place to be in December (think ‘biz expense’ too)!

Ruth knows books; she has published five. Two of Ruth’s books are in the book stores now and one will be on a PBS Special in 2007. She’s been quoted in business, health and women’s magazines, newspapers, television, radio and Internet media sites.

Read More→

Writing Better: 10 Simple Steps to Writing an Article

Yesterday while I was writing about the "secret writing tip" that has made my writing easier and faster (make a list) I ended up with a list of 10 steps I go through each time I write an article.

That’s how powerful the "Make a List" technique is for writing. You will actually create another article while writing the first one.

So from yesterday’s post, here’s my new list of writing tips:

  1. Find out what keywords you need to use in your next article.
  2. Write out a headline or general subject title (you will revise the title later).
  3. Make a list.
  4. Write one or two sentences about each point on the list.
  5. Write an introduction that tells people why this is important to them.
  6. Create a dynamic headline. (Use a headline/copywriter’s manual if you need help)
  7. Write the conclusion. (Don’t forget a call to action.)
  8. Include links in your resource box or author’s information paragraph
  9. Submit to EzineArticles.com, or to your favorite article directory.
  10. Repurpose the article for your ezine, blogs, and other uses (use it as a special report, etc.)

There really should be an 11th step here: What other lists did you see while writing the first article? Is there another article you could develop based on the first article? There usually is.

Come by this blog tomorrow because I just created another post while writing this one: how to create dynamic headlines, step #6, is worthy of expanding into its own article.

See how this works? Just walkin’ my talk…

Writing Better: Secret Tip Revealed for Writing Faster, Easier

The day I learned this writing tip was the day my writing just got a whole lot easier, faster, and more fun. It’s no secret really, but this one tip could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing with content.

Make a list.

That’s right. Not too complicated, is it? As Jeff Herring, The Article Guy, puts it: "If you can write a 7-item grocery list, you can write an article."

Ever since I learned that, getting started with writing (some say this is the most difficult part) has become a snap. If I’d known it was this simple, I might have skipped graduate school.

Here’s how it goes in my head: Say I want or need to write an article on ezine publishing.

How do I know that I need to write about ezine publishing? I did a keyword search and my newsletter site doesn’t come up on the first page of Google when people use the search term "ezine publishing." I only come up on page 3.

If I have more web pages using the keywords "ezine publishing" I should improve my ranking. So I need to publish more articles using those keywords, either in article directories, on my website, on my blog, or in my ezine which gets archived on the Web.

Here’s how the "Make a List" writing tip works:

Read More→

Writer’s Block Declared Dead

Great post over at the ezinearticles.com blog. Jeff Herring, the Article Guy, proclaims writer’s block doesn’t exist.

He says, "My position is that writer’s block does not exist. I believe people get caught up in it because it sounds so cool, and makes you sound like a writer. ‘Oh, I have writer’s block’ etc. Do you know anyone that runs? Have they ever had runner’s block? They might not have felt like running, but they ran any way.”

And Chris Knight responds, "For me, I have so many articles or writing ideas floating in my head at any given moment that all it usually takes is for me to stop, sit down at the keyboard and release my ideas. Usually, I’ll have a core idea or theme that has been brewing in my head before I even sit down to write the next article, blog entry or email newsletter issue.

"I know that writers who fail to plan or fail to setup an environement that supports their article writing goals (if they have them) are more prone to feelings of writers block.

"Perhaps if EzineArticles were Nike, instead of JUST DO IT, our slogan would be, JUST WRITE IT! "

I suggest the slogan proposed by Andy Wibbels: "Shut up and write!"

Writing Better: 5 Negative Mind Games

This article was written by Daphne Gray-Grant, the Publication Coach, and is worth the read over on her website. Although Daphne doesn’t have a blog (yet), she frequently updates her website with fresh articles about writing. I recommend you go there to read the full article.

Can you identify with any of these negative thoughts when you go to write something?

1) I’m a lousy writer; I don’t have the talent to do this- (If you discover that you’re constantly bad-mouthing yourself as you write, replace the inner negative chatter with the following statement: “Writing is about practice. The more I do, the better I’ll get.")

2) I don’t have the time to write- (When you’re planning your writing time, think in small increments, not big chunks. Remember: If you write 300-350 words a day, you’ll have written a decent-length book by the end of a year.)

3) I’d better do a really good job on this (article, report, letter) because my reputation/sales results hinge on it- (When you’re writing, you need to shut down the tiny yet persistent voice that tells you how much you have riding on this job. Instead, do what the athletes do. Focus on the ball –- in your case that means: focus on what you’re writing.)

4) I need to write about this topic- (Instead, choose a topic that excites you and has you fairly bursting to write.)

5) Writing is too hard- (Lifting bricks is hard; waiting tables is hard; telling someone they have cancer is hard. Writing is not hard. Writing is just writing.)

My favorite, most frequent pesky voice says this: "As soon as I get caught up with (email, ezines, blogging…fill in the blanks) I’ll write that article…"

What’s yours?

Remember, the gremlin you share is a gremlin you squash…

Writing Better: 5 Positive Thought Tips

This is article is worth reading, if you struggle whenever you sit down to the computer screen to write:

Five Positive Thoughts That Will Turbocharge Your Writing (and How to Channel Them)
by Daphne Gray-Grant  (From MarketingProfs.com, November 14, 2006)

1. Writing is simply talking on paper

2. Writing can be done quickly, in little bits of time

3. Writing is easy to change

4. Writing always gets better and easier with practice

5. Your writing "voice" is unique

I find the thought of writing 2000 words makes it harder for me to get started, so I tell myself, I’m writing 200-300 words, or, I’m writing just the introductory paragraph. That usually gets me going, and gets me to set onto paper the main concept. Once the main concept is stated, then it becomes clearer what  supporting evidence must follow in the next paragraphs.

What about you? What sort of positive thoughts get you started when you have a writing task?

Boring Emails: Are Yours Getting Past the Snooze Filters?

Nick Usborne is a great writer, and offers great advice about email and web writing. His recent Excess Voice ezine talks about the lack of imagination in commercial email, and is worth the read…

Where is Email 2.0? And why is commercial email so boring?

"Web 2.0 is in full swing. The dollars are flowing, and more and more social network sites are being launched every week.

"Word of mouth marketing is hot. The customer-empowered marketplace is finally coming of age.

"On the web, people can feel more connected with each other, with communities of people who share their interests and passions. They can personalize their online experiences more than ever before. They can express themselves through blogs, photo sites, MySpace pages and lenses at Squidoo.

"But in my email inbox, I’m still reading emails that are as passive, as bland and as unimaginative as they were two years ago, five years ago, ten years ago…"

He concludes, "Just imagine…if there were social networks devoted to email and e-newsletters, companies would find themselves under pressure to deliver interesting content.

They only get away with sending boring emails right now, because each email is received in isolation, rather than being shared as part of a passionate community."

Good points. Anybody got any idea how email can be taken to the next level, to Email 2.0, as Nick suggests?

Writing Better & Darwin’s Theory of Evolution

You know the old joke about how to get to Carnegie Hall? Practice, practice, practice. How do you become a better writer? Write, write and write some more. How do you get readers to come to your blog? Write more.

Now here is scientific proof from Darwin’s Theory of Evolution that writing more and posting more to your blog will get better just because of the increase in quantity. I may be exaggerating a little, but I’m serious. I knew my undergraduate degree in biology would come in handy one day, and I also recently read this in a book. So bear with me as I explain:

Weirdideas_1  Excerpt from the book 111/2 Weird Ideas that Work, by Professor Robert I. Sutton of Stanford: "Research by Dean Keith Simonton shows that the success of individual geniuses like Mozart, Shakespeare, Picasso, Einstein annd Darwin himself, is best understood from an evolutionary perspective, where excellence results from "a range of differences." These famous creators generated a wider range of ideas and completed more products than their contemporaries. They didn’t succeed at a higher rate than others. They simply did more. So they had both more successes and more failures.

"The great artist Vermeer created fewer than 50 paintings in his lifetime, all in a similar style. He achieved a singular excellence that, despite the stunning beauty of his art, adds something less than Picasso’s astonishing range and history-changing influence."

This makes sense, doesn’t it? You don’t have to be a biologist to understand the concept that more is better, based on the fact that the more you produce, the better are the chances that you will produce something excellent.

You can’t win the lottery if you don’t buy a ticket. So, in the words of Andy Wibbels, "Shut up and write!"

Writing Mistakes Your Spell Checker Won’t Catch

I make these all the time, and even the best spell checker won’t catch them, because the words are actually spelled correctly, but used incorrectly. This usually happens when I’m typing too fast. It’s not that I don’t know the grammar rules, it’s my fingers…it’s their fault.

For example, I’ll type you when I mean your, and your when I mean you: "Be sure to catch these mistakes by reading over you blog post before your save it."

Here’s a great review of Ten Common Writing Mistakes Your Spell Checker Won’t Find over on Judy Rose’s Writing English blog. It’s a good review of what to look for before you save and publish.