Consulting Services

How do you know if the content you write and publish on the Web is working for you?

Content marketing isn’t always easily measurable as ads can be. However, the payoffs can (and should) be better.

Here are a few things you’ll notice when we’ve done some work on your content marketing strategies together:

• Increase in web traffic and blog traffic
• More downloads of your key content pieces
• More requests for further information (new prospects, new leads)
• People who contact you are already “pre-qualified: and “pre-sold”
• Strong presence on social media sites, generating more contacts & leads
• More opportunities to improve your marketing reach through media contacts & joint ventures
• Improved reputation, brand recognition, and customer relations
• More clients, more work, more money… (and perhaps more time to do what you really love?) Call me, if you have questions: (US) 858-375-5048

Content Marketing Strategy Review: How can you get your online content to do a better job for you of attracting the right people, building trust with them and converting readers to customers?

Together we can create a plan that will get great results. Those can be measured and tracked. If you are in any kind of coaching, personal development, consulting, leadership development field, or health care field, I have the experience and background you need.

Here’s how we can work together:

I am an experienced online content marketing specialist, journalist and psychologist. I’ve been doing business online since 1999, and blogging since 2004 as The Blog Squad. (You may not think you need a psychologist for online marketing help, but you’d be surprised…!)

I guarantee you’ll come away with an inspired plan of action that will get results.

Stop working to create content, not knowing if it’s the right content or where and how you should be publishing. Instead, make your content work for you to get leads, get known, and make more money.

Here’s how I can help you get more mileage on your content marketing “tires.”

Content Strategy Review

By now you might have a clue that having a great blog is needed, but not enough. …

• Your Web pages need to be concise, and written for attracting leads…
• You need downloadable key content pieces like a survey or an ebook or white paper
• You need Social Media profiles and participation on Twitter, LinkedIn, and Facedbook
• It all needs to be linked with automatic RSS feeds
• And coordinated and tied to your merchant cart
• With a newsletter & email marketing promotions
• With landing pages for converting to sales
• Accompanied by autoresponders…

It can be overwhelming…Which is most important, how much time should you be spending, where should you be putting your energies and resources…? Many professionals don’t know how to re-purpose content to save time, energy and money. Some don’t know which online tools to use to save money. This is my area of expertise.

Let’s create a  smart content marketing strategy, and I can show you what it should be doing for you.

Content Marketing Strategy Consultation hourly fee: $200. We will work by phone, email and screen cast for 60-75 minutes. You will learn what you need to do next, for the week, the next month and the next six months. You will know which tools, which sites, which services to use (many of them free). You will have a clear road map to execute that will bring great results.

Questions? Of course you’ve got some! Call me as if I were in the US: 858-375-5048

One hour consulting services: $200.00

Three hours consulting services: $480.00

Other Writing, Blogging, Social Media & Content Marketing Services: I can also help a limited number of clients, particularly those in the coaching, consulting, leadership, health & wellness fields, with actual writing.

Web Writing, 6 pages: $3,000.

Blog Writing Services: $500/month

Fix-My-Blog Review: $195.

Social Media Services: $350/month

All-in-One Newsletter Services: $2,400/year. Please visit ContentforCoachesandConsultants.com.

White Papers: starting at $1900.

If you need additional help, such as back-office technical and virtual assistance, I can provide one of our low-cost overseas VAs.

Here’s an email from a happy customer:

Hi Patsi,

The Thailandgolfzone is 3 years old today and still remains the single best investment I have made in marketing and client communications, by a long mile.

From your excellent set-up work and encouragement my blog has grown to over 387 posts (and counting), generated new leads that resulted in $2,000,000 US dollars (yes 2 Million!) in new business, and even catapulted me into becoming the “Thailand Golf Guru.”

For the latter I have been asked to write for Asian Golf Monthly, a major golf publication here, invited to speak on golf tourism at the Asian Golf Business Summit, interviewed by Forbes magazine along side of billionaire Herbert Kohler, and even contracted by the Thai government to be Thailand’s golf ambassador to the world! Wow, now the fun really starts!

Who would have imagined that a small one man operation like Golfasian armed with great service and a Blog Squad business blog and a customized newsletter to get the word out could have achieved so much success and fame in just 3 short years, and this is in spite of the world’s economic and equity crisis.

Well once again I have to thank you, Denise and Patsi, for your initial consultations, advice, and encouragement. I am 100% convinced that without your assistance on the Thailandgolfzone, these accomplishments over the past 3 years would have not been realized.

Keep up the great work, count me in as a true believer in your services, and feel free to use me as a reference for business blogs as well as your current venture, social networking for business success.

Best Regards,
Mark Siegel
Managing Director
Golfasian Co. Ltd.
+66-(0)2-714-8470

The golf experts in Thailand, Vietnam, and Cambodia!

Another client reports…

Dear Patsi,

When we started working together back in 2001, I could never have envisioned the important role your newsletter service would play in the successful growth of my coaching business. As you recall, in the beginning we were only mailing a bi-monthly print newsletter to about XX subscribers. In the subsequent years, we converted from print to electronics and quadrupled our output.

Today, thanks to you, we’re e-mailing two newsletters per month to over 6000 readers! And because people like the newsletter and tell others about it, the list is rapidly growing.

Not long ago I received a call from the president of a company who wanted to talk about my coaching services. When I asked him how he got my name, he replied, “I’ve been reading your newsletter for the past six months. In every issue, you describe our problems so well that I’d swear you’ve been following me around. We know you understand us, so we want to talk to you about helping us.”

Patsi, that’s a tribute to your knowledge and skills. You pick timely subjects and express them in a manner that helps people do their jobs better. Readers see my newsletter as a valuable service, not as an advertisement.

I suppose I could publish my own newsletter. But you’re a talented writer, which I am not, and you know how to publish newsletters in attractive formats, which I don’t. Besides, you save me an enormous amount of time that I can devote to income-producing activities. Teaming up with you is a win-win proposition. It increases the effectiveness of my newsletter and the profits of my business.

This year, Joan Walsh and I launched a new business, Kashbox Coaching, which offers corporate and individual coaching, strategic planning, and assessment services. We plan to start a newsletter for it soon (in addition to the ones you are currently producing for me), so expect a call. You’re our “go-to” person for building a successful company!

David Herdlinger
Herdlinger Associates
St. Simons Island, GA

KashboxCoaching.com