Ingredient #3: Email Subject Line: Clear, Clever, and Compelling Creating a good ezine article title or email subject line is probably more important than the actual content, given that so few readers (11%) actually read the entire content of emailed newsletters. Most readers scan, making the headline and subheadings very important. In the context of […]
Effective online writing often compresses information into bullet points. Doesn’t matter if you are writing an article, an ezine, or a blog post; using lists will not only make your points clear and compelling, but will ensure you get read. But did you know there were basic rules for writing effective bullet points? Brian Clark […]
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