Last week I asked readers to respond to a poll (see Vizu poll on the right) on their preferred formatting and distribution for emailed newsletters: plain text, HTML, or PDF versions. So far, half of responders prefer using HTML, and a third are using plain text. There haven’t been any who say they prefer PDF, […]
Crafting the headline for an article you publish is probably more important than writing the actual article. I say probably, but many professional copywriters who make lotsa money doing this will tell you it is THE most important task. If your headline is ho-hum nobody will read what you have to say. If your headline […]
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