I'm proud to say I snagged a big fish to interview the other day futzin' around on Twitter. None other than Jonathan Kranz of Kranz Communications. Jonathan's everywhere on the Web these days, and he's so nice, he even called me for a chat about our favorite topic, content marketing. It's getting so phone call's […]
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If you write (and who doesn't these days with the Internet, blogs, and Twitter!) then you probably love to read. Books entertain and educate, and subconsciously work to improve your writing. Here are some suggestions for high value books so you don't waste time wondering what to read. (It's no wonder my mind's a bit […]
I'm a skimmer. In the 20 minutes since I got my coffee and opened my email, I've learned what happened to these friends and colleagues: Kathleen Gage broke her ankle training for the Portland marathon What Sherman Hu had at his barbeque for dessert That an internet marketer made $21,365 How to avoid throwaway lines […]
I work with a lot of coaches, writers, and consultants. Some of them are doing well, in spite of the recession. Others are struggling. I often wonder what the difference is between those that stay afloat in a downturn and the others. I think it's their marketing savvy more than their talent or education, but […]
I have a secret Internet crush on Havi Brooks. Everything she writes I wish I had written. I have a serious case of Content Envy. It's all I can do to not steal her stuff. Well, that's not true, I got the "Internet crush" phrase from her because she said she has an Internet crush […]
Newt Barrett on Content Marketing Today recently reported what I have long suspected: visitors to company websites spend a lot of time reading the people or team member pages, you know the ones that describe "who we are"? It's common knowledge that one of the most clicked on blog pages is the About page, where […]
Here are 6 key questions to ask yourself every time you review your online content that markets you and your business: What problem do you solve? Who are you writing for? Why should anyone read this? Does the headline compel people to read more? How are you different from your competitors? If your ideal clients […]
I'm a writer. I write leadership development articles for executive coaches. Some serious stuff, you know? That's how I make my living. (I actually spend more of my time playing tennis and writing blog posts, but nobody pays me to do either of those things.) (Justification for having fun: Writing blog posts helps keep me […]
Sometimes easy is better than hard. Finding great blog content for your business blog doesn't have to be a struggle. You can make great use of "OPC" – other people's content. I stumbled upon this tactic while trying to find blog content before going away on vacation. Remember the old Yellow Pages ad, "Let your […]
You know the old saying about throwing spaghetti against the wall to see what sticks? I've never understood why you would throw it in the first place, or what you do with it afterwards, yet some very smart professionals are using this as their content marketing strategy. They've got a Facebook page, they Twitter for […]
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