The Persuasive Power of White Papersby Michael Stelzner, Writing White Papers blog, guest author Information overload.  Filters. Time constraints.  Limited patience. Marketing excess makes the task of influencing a chore! Getting an audience with someone important and presenting vital points have never been harder.  It is just plain tough to persuade people if you can’t […]

Luring Prospects With White Papersby Michael Stelzner, Writing White Papers blog, guest author Looking to drum up new business?  Need to generate some leads? Finding new business is hard work! If you want to persuade, white papers are the hot new marketing trend. Different than the brochure or ad, the white paper is used to […]

By Michael Stelzner, Writing White Papers blog, guest author Trying to get everyone to beat your drum?  Love the sound of others singing your praise?  Word of mouth still reigns.    A good white paper is like the Energizer Bunny.  It keeps going places you never imagined. Why?  People like valuable information AND can easily […]

In the next few days, I’m featuring guest author Michael Stelzner of Writing White Papers blog to teach us about writing these important business marketing tools. I recently asked Mike questions in an email: Hi, Mike. Some questions arose for me after reading your great posts on white papers. I was wondering if you could […]

While I am on vacation this week, we are fortunate to have some excellent guest authors. The first guest, Michael Stelzner, is author of the bestselling book Writing White Papers and has written more than 100 white papers for recognized companies, including Microsoft, FedEx, Motorola, Monster, HP and SAP. So while I am basking on […]