What should you look for in choosing a photo to illustrate your blog post? Or to illustrate any other type of web content, such as web pages or sales letter pages?

It’s rare that I don’t take an extra ten minutes to select a photo for each of my blog posts. Yes, no more than ten, but often it’s done in under a minute. I’ll share my tips for saving time on this. (This photo, from iStockPhoto.com took 35 seconds to find and upload…)

Why bother? Because the brain is attracted to photos and if you choose an interesting photo that evokes curiosity, you’ll draw more people into reading your blog.

Go to any photo site and register as a user (free). These are royalty-free photos you can use. If you’re using any photos for commercial purposes, you should purchase credits.

Use the search box to type in what you think you’d like to use as a photo. If you don’t know, just type in a keyword, especially an emotion or an abstract concept that you’re writing about. You’ll be surprised the variety of photos a word pulls up.

For example, in my previous post about grabbing readers’ attention, the emotion I wanted to convey was curiosity. A search for “curiosity” provided 787 pages of photos that included people, animals, babies… Most of which I wouldn’t want to use. I chose one of giraffes because it looked curious.

I’m looking for one or two photos that are attractive to the eye and pull in the kinds of readers I target – smart professionals. So I don’t want any boring photos of people who look happy and content. That may sound strange, but there’s nothing that’s compelling about happy and content people. It doesn’t trigger any reaction on an emotional level. Read More→