If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason.

Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. If you persist, however, the rewards are huge.

Example: public speaking. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. The larger the group, the better. In my experience, they are extroverts. They love people and love conversations.

On the other hand, they usually don’t like writing. (Which is why they are my clients… they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.)

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. They would rather have a root canal than deliver even a 3 minute elevator speech at a networking event. Read More→