Here’s a totally new format for your press releases that takes into account all the new social and multi-media possibilities. It has been formulated by the good folks over at PRSquared.com.
This week has been press release immersion for us…in preparing for our teleclass, How to Pitch Bloggers, next Wednesday with Joan Stewart, the Publicity Hound, I’ve been learning all about the new, new ways to use press releases to get bloggers’ attention.
Denise mentioned this new press release template yesterday on BuildaBetterBlog, and I don’t want readers here to miss this important evolution. Things are changing, and so there is no reason for you to write your press releases the old-fashioned way.
After reading Denise’s post, download the PDF of the press release template. To make it easy for you to use it, I translated it into a word doc. And, by the way, the folks over at PRSquared.com have made this copyright-free and encourage you to use it. Thank you very much.