I don’t think I’m alone in my pain. What I find most difficult is having to juggle multiple tasks when it comes to marketing online. It’s not the tasks themselves – it’s the thinking clearly and maintaining focus that gets me down.
But it’s difficult for me to shift gears and focus on writing content for executive coaches and management consultants, which is a big part of my business, with a different target audience and different message.
Leadership development is an area of expertise for me. I write Ph.D.-quality content for coaches and consultants. Although I love reading business books and crafting articles for my successful executive coaches, or ghost-blogging for them, I’m suffering from a split brain and it hurts!
Half my days are spent doing right-brained creative writing. The other half is left-brained managing the business, operations, accounting, client services, etc. I don’t do either well when I have to do both. I can focus on marketing and operations. Or, I can focus on writing and creating quality content.
Factor in running a household and being supportive to my wonderful husband, and there’s not much time or energy. Okay, so I play 2-3 hours of tennis a day, but that’s good for body and brain, and trust me, I’m in a foul mood if I don’t exercise!
I also do some speaking: just got back from a Content Marketing conference in Amsterdam. Sunday I’m presenting on The Aging Brain at the local Lake Chapala Society.
Problem? You bet? Similar stories are heard all the time from my dear clients. I’m not alone.
Solution? Hire someone to do the operations and administration. Up until now, I’ve been married to the idea I can do it all myself, especially after experiencing a partnership during four years. Although that was successful in many ways, it didn’t give me satisfaction or fulfillment (once again proving that money isn’t all it’s cracked up to be).
The reason I bring this up – besides getting it off my chest – is that I don’t think I’m alone. Many entrepreneurs have several businesses and interests going at the same time that may only be slightly related. So I’m going to follow my own advice. I’ve hired an assistant.
Enter Kris DeVries. She’s my new project and operations manager. She’s amazingly well-organized. She’s smart. She’s a fast learner and has taken to the Web like a duck. Here’s Kris who wants to say “hello.”
“My name is Kris DeVries, and I am a recent administrative addition to Patsi’s team. I have worked with other small business owners, professionals, and corporations to increase their profitability through strategic development, training, marketing, communications, and finances, and I’m excited to work with Patsi and her clients.”
Welcome, Kris! You are just in time to help us all create a great new year in 2011, a year for everyone to get found, get known, and get clients.
If you haven’t considered this solution, give it some thought. The Internet has become user-friendly in many ways, but there are just hundreds of more things to do if you want to have a strong Web presence and still have time for creative projects.
I don’t care if you’re super gifted and have mastered both left and right brain activities. There’s now officially too much to do if you want to be successful and use the Internet to get found, get known and get clients.
Tell me what’s been your most painful struggle… I’m interested.