This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content.
You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. You know that what you are writing makes sense, and more importantly, your expertise could change someone’s outlook, or even their life!
However, you don’t seem to be getting responses. You check your blog, and the only comments are from your mother. What’s wrong, and how do you fix it?
While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. If you’re one of those individuals, you can change that by following one or more of these easy tips.
1. Have the right domain name: You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. In choosing your domain name, make sure that it states what your website is actually about. That way, it can also be searchable when people type in keywords.
2. Submit your work to article submission sites: You’ve gotten your domain right, but people are still not visiting your blog. Maybe you just need to inform a wider audience that you are indeed out there. Try taking a few blog posts or articles and submitting them to some article submission sites like ezinearticles.com or goarticles.com.
When submitting articles, take care to choose the right category. Also, don’t forget to put a link back to your blog, and come up with a catchy and interesting “about me” description. Those who stumble upon your article might love what they read, and be hungry for more!
3. Get to Know Your Circle: No man is an island, and that saying still remains true in the blogging community. It is always a good idea to check out blogs and websites with the same niches as yours. Get to know them as peers. If you find a post that resonates with you, leave a sincere and insightful comment on their blog or website, with a link back to yours. Chances are, their readers who agree with your comment might check back on your site. If you do this consistently, you may even develop a friendship with the blog owner, and you can exchange links.
Social media groups are great ways to connect with others of similar interests.
These tips are just the tip of the iceberg on marketing your online content. Keep producing your best work, be consistent and don’t lose hope! Your efforts are sure to pay off, and you will slowly gain the readership that you want.
Sam Briones is a writer who specializes in topics ranging from personal finance to saving money on auto insurance.