List Profit Secrets Revealed!
I get a lot of marketing messages from so-called experts who claim they have the secrets to building a profitable subscriber list with things like, "How one email and a list of just 1279 subscribers brought in $13,979 in sales in 24-hours."
I sign up for these things to see how other people are marketing. And most of the time, the claims are just so over the top I delete and move on. Some of my colleagues are actually promoting the above quoted claim and the seminar that goes with it. There is some kind of seminar next week that promises to tell you all the secrets you’ll ever need to know, including the middle name of Homer Simpson. Go figure…
In the midst of all the marketing hype, I did find these nuggets worthy of sharing. In fact, these tips were buried in the P.S. section.
From Kevin Wilke at Nitro Marketing:
"Here are just a few of the ways I came up
with off the top of my head on how to get
your message opened and read –
– Tell a story
– Create suspense for future issues
– Create curiosity so they read through
the entire email
– Use a subject line that is personally
relevant to the reader
– Use a piece of trivia to relate to
what you are talking about.
– write as a series (installments) to keep
readership up
– Ask a question in subject (but not one
that can be answered unless they open your
email)
– Use the news (relate what you are writing
about to something in the recent news)
– Create some conflict (think soap operas)
– Relate things to your personal life while
always injecting your own personality and
flair.
Use one or many of these together in your
emails. You can do one or two in every
email you send to increase your open
rate and response.
To find out much, much more detail about
all these and other tactics, (and also .
learn Homer Simpson’s middle name),
listen to Craig "The List Profit Coach"
Perrine’s exclusive audio training right now:"
"7 Ways To Make Sure Your Emails Get Read"
Trust me, I am not an affiliate or promoting them, but some of their tips are good sense for getting your emails and ezines opened and read. You be the judge on whether you feel their seminar is worth attending or not.
Here’s to better content,
Patsi
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