Customized Newsletter Services is announcing an article available for use in executive coaching newsletters called Beware of Busyness: Harnessing Willpower for Purposeful Action.
This article is available in three versions, long (2000 words), short (1000 words), and nugget version, 600 words. Full reprint rights are given with purchase.
Some people don’t really understand how to use OPC (other people’s content) in their newsletters. If you don’t buy the reprint rights, you must cite the author’s name and web link address.
But with reprint rights you can use the article as your own, put your name on it, and send it out as if you had written it. But WAIT! This is much more effective when you use the article as a base, then add your own personal stories to it.
For Customized Newsletters, I write the articles using plenty of research and resources from business books that are relevant to executives who are the readers of your newsletters. It is up to you to add an introduction, and/or a conclusion that brings in your experience and how this applies to the people you work with. This is key to making your content-rich newsletters work as a marketing magnet for you.
Beware of Busyness was based on the work of Heiki Bruch and Sumantra Ghoshal in their book, A Bias for Action: How Effective Managers Harness Their Willpower, Achieve Results and Stop Wasting Time. To read a synopsis of the article, go here.
Please visit Customized Newsletters if you are interested in using a newsletter service to improve the quality of your newsletters and informational products.
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