Practice What I Preach Department

I have high respect for people who have built their newsletter subscriber lists to the thousands, not so much because as the Internet marketing gurus proclaim, "thar’s gold in them thar lists," but because of the diligence it takes.

First of all you have to have something of value to say, or people won’t sign up, or they won’t stay signed up. If you bother people with useless information or excess promotion, they will unsubscribe. But if you give them valuable tips they can apply in their lives and work, they will love you for it, and recommend your newsletter to others.

I struggle with self-promotion, like many other professionals. I hate to bother people. I know how crowded our inboxes can get, and there are many ezines that just aren’t worth it, or they are too long and I don’t have time to read them all. So I’ve decided to practice what I preach:

I am revising my ezine Newsletter Nuggets, merging it with BizBook Nuggets, and starting to build the subscriber list once again. I intend to make it shorter and more valuable by giving a brief marketing nugget, a list of articles posted on my blogs, and an announcement of what’s new.

Want to see how list building can work? This week marks the start of week 1 for building a new subscriber list for my ezine Newsletter Nuggets. I’m hoping to model good list building tactics and grow subscribership quickly. You can help by letting colleagues know how to sign up on my website.

To sign up, go to my home page at www.customizednewsletters.com, and put in your name and email address in the upper left hand corner of the web page. You will automatically be subscribed and you will get Newsletter Nuggets delivered to your inbox.

When you sign up, I will donate $.50 to my favorite charity, the I AM Foundation. For every two new subscribers, the I AM Foundation will get $1 and a child will get a book to read. This is a great charity and I recommend checking them out and donating to their worthy cause to promote books to children.

As always, your feedback and suggestions on building this subscriber base for Newsletter Nuggets are most welcome.