Gotta love it, this post by Brian Clark of Copyblogger. He writes about an astute headline published in the NY Times:
"This Boring Headline is Written for Google."
For those of you not familiar with "link baiting," it’s when you just know you are going to get picked up by the bloggers and get plenty of links back to you and your article…
Well, you know that bloggers drool when it comes to Mainstream Media and an opportunity to kick ’em in the shins, the ol’ David and Goliath thing.
Is it kosher? Sure, you can boost traffic this way. But the key is to get the right kind of traffic. Remember? You want those people to come to your blog or web site, but the ones who are going to become fans, clients, or referral sources for you and your business.
The point of the NY Times article? (Besides getting bloggers to write about them?) That headlines have to be written with key words so that searches on Google will be possible, and also they have to compel readers to read the article. And it shows how ‘Net savvy Goliath is becoming.
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