Branding for Your Business: How Important Is It, Really?

Branding: if you’re an American brought up on Western movies, "branding" probably makes you think of cowboys rustling up calves and sticking a hot iron to their haunches. Now that’s gotta hurt, even if it’s only for a little while…

If you’re in business, you should know that having a ho-hum brand will make all of your marketing that much harder – if nobody can remember you or what you do. What really hurts is not having a brand, or having one that doesn’t work.

Now when you combine a good brand name with great blog writing – well, the cows come running…dare I continue the metaphor by saying clients will stampede to your door? Yippey ay yea and git along li’l doggies…

Okay, I’ll stop. The point is, branding and blogging are two marketing tasks you really need to take care of, if you want to stand out from your competitors and make money, on or off-line.

Two things you should do about that right now:

1. Go over to Build a Better Blog and read some of the Q & A’s Denise is writing about blogging for your brand
2. Go read about why you should grab one of the 5 seats left in the Branding and Blogging tele-workshop we’re doing starting September 11, next Tuesday, with Ruth Klein

You see, if you are writing online for your business, you will find that everything you write about should reflect your brand, both your personal and external business brand. Most professionals aren’t clear what that means and how important that is for business.

When Denise and I "branded" ourselves as The Blog Squad(tm), the lid blew off our business. It really made a big difference. (And it didn’t hurt at all!)