Which comes first: a brand or a blog? And, is social media effective at reaching a corporate audience if that’s who your intended clients are?
There’s a heated debate about these questions on some popular business blogs and you’d do well to read up on these posts.
Before embarking on a marketing plan that includes blogging for your business, you need to be aware that there’s still one big-time consultant who isn’t convinced blogging and online social networking are worth it.
Alan Weiss is a self-proclaimed contrarian, and he says, "Blogs are only effective if you already have a brand… a blog follows a brand, not the other way around."
To which a whole bunch of famous bloggers left comments to dispute
Weiss. It got a little nasty and names were thrown around. Read our
complete article on Build a Better Blog along with the others
referenced in these posts:
1. BuildabetterBlog.com
2. Alan Weiss: ContrarianConsulting.com
3. Debbie Weil: BlogWriteforCEOs.com
4. Newt Barrett: ContentMarketingToday.com
The only question that’s important is the one you need to ask yourself for your own business:
“How will I get found online, and when people find me online, will they grow to know, like and trust me?”
You need to be in control of your brand and the message you want
prospects to get about your business. If you don’t write about your
business, who will?
We’re discussing Branding and Blogging and more of the issues of
getting found online on Thursday, July 10, 2008 with Arvee Robinson and
Lee Pound on a free teleseminar. Details below.
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Blog Squad Events
Thursday, July 10, 8 p.m. Eastern Time
Learn the New Success Secret for Attracting More Clients and More Money – Blogging and Branding
Free Teleseminar with The Blog Squad™ and The Speak Your Way to Wealth team, Arvee Robinson and
Lee Pound
Registration details Speak Your Way to Wealth teleseminars
=>Scroll to bottom of page and click on 2008 Teleseminars
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