"More megaphones don’t equal a better dialogue."
This is a quote from Howard Mann, author of Your Business Brickyard, and I read it in an ebook just published by Seth Godin and Ishita Gupta. (You can get it online for free, What Matters Now.)
More participation on Twitter, Facebook and LinkedIn isn't going to make you a better person, or richer, or wiser. Well, you may get richer. People are doing business through Social Media. But you gotta know how to do the dance.
My concern "over there" on Social Media sites, is there's too much chatter, and not enough meaning. It's the reason I got burned-out going to networking breakfasts and Chamber meetings. You have to kiss a lot of frogs to find one or two Princes worth talking to. Oh, but when you find that Prince…
I've figured out a few things that work on Twitter, etc. But I need to get better at this, because it's not going away, and it's getting more crucial to harness the marketing power of Social Media. I've got a card up my sleeve how I'm going to master this, so read on.
I've learned that there are definite steps to the social media dance. If you do the boogie while others are waltzing, you look like a jerk. And if you don't know the latest Hip-Hop moves, you can look like a real doofus trying to get anybody to talk with you.
Sure, it's easy as pie to set up accounts and start updating your status. But does anyone really care what you're doing? Not really, unless they're doing the same things and can relate to what you have to say.
There's an art to content marketing on Twitter, Facebook and LinkedIn. Sure you can get free info and ebooks all over the Web that tell you how to use Social Media, how to get set up and all that.
But the secret is in the sauce. It's the art part, not the how-to science that makes Social Media work.
Like Howard Mann says, it's not the megaphone that counts. It's the meaningful dialogue that gets created and leads to real human beings connecting and making music together.
I know this is possible through Social Media, but I can't explain it. So I've asked two of my favorite Social Media experts to have a conversation with me to help me wrap my head around it. Won't you join me?
I'm interviewing MySocialMediaSolution Experts Joan Stewart, The Publicity Hound, and Dr. Jeanne Hurlbert this Thusday, December 17, 2009 at 4 p.m. ET.
Click here to register:
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