Content Marketing Strategies for Smart Professionals
  • Home
  • Meet Patsi Krakoff, Psy.D.
  • How It Works
  • Writing & Editing Services
  • What Clients Say
  • Free Ebook for Bloggers
  • Contact

The Biggest Mistake Business Bloggers Make (and how to avoid it!)

By Patsi Krakoff in How to...Tips, On Writing Better, Writing Great Blog Content

Oops!The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect.

Bloggers are so passionate about their message and their expertise, they preach. They shout. They proclaim. They implore. They explain. They document and support their logic.

But they forget about that old background tune that repeats in the head of all readers: “What’s in it for me?” Bloggers assume that their readers are like them and interested in the same things.

How to Avoid Bad Blogging

If you want good advice, refer to the classics. There’s no better style writing advice than The Elements of Style by William Strunk, Jr. and E.B.White. Here are 10 tips that adapt Strunk and White’s advice to blog writing (the first 8 are from Dean Rieck over on Copyblogger and is titled The Ultimate Blogger Writing Guide):

  1. Put the reader first
  2. Organize your thoughts
  3. Use short paragraphs
  4. Use short sentences
  5. Use simple words
  6. Be specific
  7. Write in a conversational style
  8. Be clear

If you’re not keeping your eyes and ears open to what your readers want, then forget writing short, specific, clear, conversational blog posts. Readers probably left you at ‘hello.’

If you’re not engaging your readers to give you feedback, comments, and poll responses, you probably don’t really know what they want.

You can’t engage your readers without talking to them personally. Yes, I know, this may seem odd because a blog is published on the Internet and open to be read by the great unknown. But you can at least use the pronouns “you” and “I” and write like you would if they were there in the room with you.

So I’m adding a couple of writing keys I think are also essential for good business blog writing:

9. Use pronouns liberally, address readers as “you” and tell stories using “I”
10. Use bulleted lists to make your points easily grasped by scanners

What do you think? What is the biggest mistake you’ve seen in a blog?  How do you avoid it? Leave me a reply, I’d love to hear from you.

Tags : Attracting Clients, blog content, blog formatting, blog writing, business blogging

Receive Your Free Copy of Shortcuts to Writing and Publishing an Expert Ebook

* indicates required


Connect With Me

Facebook Google+ LinkedIn YouTube RSS email
Alltop, all the top stories
Featured Author on Business 2 Community

Subscribe to this Blog

Enter your email address:

Get our bonus tips!

* indicates required




Type your topic and hit enter to search…

Need Help?

WebsitesInWP

More Help…

Content Marketing with Blogs

Recent Posts

  • What Is Ghostwriting on the Web?
  • How to Harness the Power of Social Media
  • Compelling Newsletter Content:
    2 Big Problems
  • Managing Your Newsletter Email List:
    5 Must-Do’s
  • Great Newsletters:
    5 Must-Haves for Better Design

Recent Comments

  • izmir travesti on Connect Your Blog to Facebook Automatically
  • Turkana University on Serial Writing Formula: 1=5+2=7+1
  • خرید vpn on Serial Writing Formula: 1=5+2=7+1
  • خرید vpn on Guest Blogging: Just How Important Is It?
  • خرید vpn on Time Saving Tips for Smart Blogging – a Tutorial
Copyright © 2025 Writing On The Web by Patsi Krakoff, The Blog Squad. All Rights Reserved