You know that your blog is a key part of your search strategy, but do you know how to get the most out of it? What would Oscar Wilde advise for better blogging? Thousands of blog guides exist, but do they really help or just cloud the issue further? This is what you need to […]
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"Become a journalist," advises John Jantsch, of Duct Tape Marketing. That’s his best marketing secret shared on Anita Campbell’s blog Small Business Trends. “… no, I’m not really suggesting that you join the staff of some publication, but the acceptance of new media tools like blogs and podcasts has turned the marketing tables – so […]
Here’s a nugget gleaned from 37 Signals’ Signal vs Noise blog about writing advice given by master story teller Stephen King in his book On Writing: "Formula for success: 2nd Draft = 1st Draft – 10%…" I’m one of those picky writers who trained as an editor in an earlier life, so I even reread […]
How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. In my last post, I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality […]
The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect. Bloggers are so passionate about their message and their expertise, they preach. They shout. They proclaim. They implore. They explain. They document and support their logic. But […]
One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can […]
It must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly. After all, my morning […]
Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.” Younger people, in particular, like to write like they talk. Speech can be a great way […]
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