Before you write a single word of your expert ebook, step back and reconsider your goals in becoming an author. Most experts I speak with are driven to publish a book or ebook because of several factors: They’re accomplished in their fields and have reached a level of expertise that merits showcasing in an ebook. […]
For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Most small businesses and professionals like doctors, psychologists and leadership coaches aren’t media or Internet experts. Many don’t even know what content marketing means. I’m a big fan of the […]
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