Holiday Newsletters for Business: How-to Stay Connected and Engage Readers | Writing On The Web by Patsi Krakoff, The Blog Squad

Shortcuts to Newsletters

Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog, a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity.

Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, for the holidays, or any time of year, and then judge for yourself if it’s worth the time and effort (and money).

Here’s a great example of what I hear:

Patsi,

The success I have had because of “our” newsletter has been terrific. I have great results gaining new business today because people have been reading as far back as three years ago when they first started receiving my newsletter. A longtime reader just referred me to Airbus North America after reading my February issue. Yes, I will be working with Airbus North America because of the indirect response to the newsletter.

I love hearing from people who say, “I know you, I love your newsletter. My boss or someone passed it on to me.” Being known throughout Palm Beach and Broward County due to the newsletter is the best marketing and branding I can do.

I have been asked to be a keynote speaker with many organizations such as BAIFA, BOMA and Executive Forums because people read a particular article and asked me to speak on that subject. Of course, I close business every time.

Thanks for lending credibility to Proffitt Management Solutions. You are a tremendous asset to me and my business.

Nancy Proffitt, MBA
Turning Potential into Performance

Here are a few tips on business holiday newsletters:

If you haven’t already, create your list. It should include clients, prospects, referral sources and anyone in your industry – or remotely related.

Reflect on the past year -your accomplishments, the lessons you learned, and the relationships you have made. Write a story that incorporates the highlights.

Use photos or videos. Maybe the highlight was a lesson you learned, and results were not quite what you expected. Capture it (or re-create it) in a photo or video.

Make it personal. Now may be the time to share a story about your hobbies, family or friends that connects you to your readers in a more personal way. Do you have a favorite charity? What success have they had this year? What about a favorite family tradition?

Look ahead. What is your vision, goals or plans for 2015? Now may be the time to share those big plans.

The holidays are a great time to say thank you, and an enewsletter can be a great way to say thanks and give credit to those who contributed to your success.