Email Marketing: The Money Is in Your List!

How many times have you heard that? Every time someone complains about the time necessary to do a newsletter or a blog, we repeat the List Mantra: "The Money Is in the List…"

We’ve heard horror stories about $20,000 websites that have no way to capture email addresses and build a list. What’s your list building horror story?

How many ways are there to build a list? Let me count them….Ali Brown says there are 101 ways. You can buy her downloadable report for $97 or so…

Or you can start reading about the importance of list building every where on the Web. Here’s a good post by Brian Clark at Copyblogger.com, in response to Where’s the Money in Blogging?…

The money’s not in your archives.
The money’s not in your Technorati rank.
The money’s not in your Google juice.
The money’s not in being on the A-List.
The money’s not in AdSense (unless you started 2+ years ago).
There is money in page views, but you’ll need a whole, whole bunch of them (which means you’ll need a whole, whole bunch of return visits).

Since the old days of mail order sales, magazine subscriptions, and all the way up to permission email marketing, there’s a saying that remains true, even for bloggers.

The money’s in the list.

But blogging actually provides so much more than a simple subscriber list of people to market to. Blogging allows for interactive relationships that force you to be your best, all while allowing your message to spread virally.

So, when it comes to blogging… The money’s in your fan club.

Sound like the start of a new tutorial, right? And this one is soooo money.

P.S. Want to learn List Building Tips, what works, what is a waste of time?

If you need to learn more, it will be worth much more than $27… that’s the price of our List Building teleclass on June 28.

Denise and I brought just one of our website lists from 800 names to 6800 in one year…And that has meant enough money to support us both in a lifestyle that we love. We worked at it, but we worked smart. Not everything we tried paid off. We know what worked for us, and want to share that with you.

Sign up for our List Building SuperClass on June 28, 8:30 p.m. to learn about this important part of your Smart Online Marketing plan.