Author Archive for Patsi Krakoff – Page 105

Getting Back to “Normal”…

Thanks so much for all your kind emails all week asking if we’re safe from the fires. Fortunately, I was only evacuated one night and the fires only came within 5 miles of our neighborhood in Del Mar Heights.

But it has been a week full of fear and anxiety, horrific stories on the TV, and sadness for all the families who lost so much.

To be truthful, like so many others, I’m struggling to get back to work.

Some thing’s just don’t seem urgent or vital after a major disruption to your life like evacuating because of fire danger.

I just want to sit and count my blessings. I am so grateful I can get back to my home, my hubby and my two kitties.

I’m grateful I don’t have to reconstruct my computer files, that I have all my books next to me, and that I can continue to work this week uninterrupted, almost as if nothing happened.

But something did happen. And we’ll not be the same again. You can’t experience an evacuation like this and not be forever marked by the memory, by the anxiety, by the sadness.

In an effort to get back to "normal," whatever that is, I am reminding myself that I’ve promised you the following blog posts coming up soon:

  1. Continue with the Pathway to Profits series about making money with content online
  2. Continue posting my notes from Lorrie Morgan Ferrero’s Red Hot Copywriting Workshop
  3. Continue updates about our upcoming teleseminar on legal issues and protecting your business’ intellectual property and creative assets

There you go! I know once I put it in writing, I’m committed to doing it…

Teaching, Writing, and Making Money Online

Teaching Sells Free Report

Have  you read Brian Clark’s Teaching Sells free report yet? Do it now. Brian says what I want to say, only better, way better. Read it and look at what he does by writing this significant report:

Brian creates a mindset for learning by linking historical events to what is going on right now with
Internet businesses trying to make money the wrong ways, and putting events into perspective. He wakes you up to opportunities right under your noses you might not be seeing. And he creates a desire to learn more. He demonstrates clearly that teaching does sell, and offers you that opportunity to learn more.

That opportunity to learn is in the form of a Teaching Sells 3-month training course, only open to charter members until next Wednesday October 31, 2007. If you’re in any business and want to learn how to make money online the right way, register for this course presented by Brian and his partner Tony Clark.

For example, you probably realized this already, but do you recognize this huge significance to your business?

From page 18:

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A Personal Story Backfires…

In trying to be more personal and share my own experiences, I goofed. Yesterday, I wrote about the San Diego fires in an email promotion. I said I thought the reason there weren’t more deaths is that people were more prepared to evacuate early – much earlier than they were in 2003.

In that fire, there were more deaths because people waited until the last minute to evacuate. In my email message, I meant to express that preparation and caution were good things in times of disasters. Even though packing up and evacuating was a real pain for our household, being prepared is worth it.

Then I made an error in using this story. Here’s my mistake: I went on to say that you need to be prepared and cautious about protecting your online business too.

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Fires Continue in San Diego

FirefighterI’m back home and safe with Hubby and 2 kitties. The skies are back to blue with hazy clouds in the distance. But for 750 1,300 home owners in San Diego, things aren’t so safe or happy.

(photo Sean M Hafffey/San Diego Union-Tribune/Zuma Press) For more photos visit SignOnSanDiego.com.

Fires, Smoke & 2 Scared Kitties

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We got the "reverse 911" call at 9 p.m. last night: an automated voice announced mandatory evacuation for our neighborhood. We’d already packed up a bag of kitty food and essentials, but since the fires were still 8-9 miles away, we didn’t have a clue where to go.

So we went to the beach and sat on a bench with our kitties, Huey and Dewey. At least the air was cooler and not as smoky. We finally got on the I-5 freeway north and went to Hubby’s office in Carlsbad where we slept on the floor with our 2 unhappy boys.

We’re back home now, in spite of the mandatory order. We called a couple of friends who are also staying in their houses until the fires get closer. The wind is died down, at least here, but not where the fires are still raging – inland from us.

Now I understand more about how people get caught in Hurricane regions – you always think it’s safer at home and put off leaving until the last minute.

We’re staying informed by TV and Google earth on the Internet. While Google earth pictures are interesting, we haven’t been able to discern any burning fires. Maybe the pictures are delayed.

As I write this from my home office, I can see blue sky for the first time in 2 days, mixed with soot and smoke. That’s good news, right? That and the fact that the kitties and Hubby are sleeping soundly…

Copywriting Workshop: Red Hot Stories from San Diego

FireNote: It’s ironic in a sad way that this post on Red Hot Copywriting tips is being published in Southern California on a weekend of horrific wildfires whipped by winds. The air is full of ash.

People in East San Diego county have been forced to evacuate their homes. The winds haven’t died down and fires are spreading rapidly in the direction of the Wild Animal Park. Many residents have fled with their horses, and of course other pets.

Here in my home office, my desk and papers are covered with soot. We put the air conditioning on to close up the house. My nose is running and sneezing. But for the 21,000 500,000 people who have to flee their homes, it’s much worse. The fires are spreading. The morning TV news is not good.

Red Hot Copywriting Workshop Notes

It’s hard for me to concentrate with the view outside of red skies and smoke. Here’s what I wrote before the fires broke out…

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Pathway to Profits: A general plan for making money with content

Let me ask you… What do you want your content marketing efforts to accomplish for you?

Money_laundry2
Here’s a general plan, what we call our "Pathway to Profits…" It starts like this:

• Communicate with prospects and customers
• Build relationships with both prospects, customers, and strategic partners
• Create informational products
• Give information away and sell some
• Up-sell current customers to higher ticket products
• Attract more people to your business through useful content
• Keep building your list of prospects by providing more useful, relevant content to readers

Soak, wash, rinse… and repeat.

We think that a blog is the best way to provide content to people who need solutions to problems. But there are other important elements necessary to make the pathway go from content to marketing to sales and profit.

Next up – The second most important step: using a great shopping cart and database management tool.

Pathway to Profits: Blog First

Stairway_concept_ii_opening_doorThe first thing we recommend for any professional or business that wants to go online to grow business is to set up a business blog.

What about a website? Well, you can put up a website if you want, but if you want to get results (get published, get found, get clients) right away, then starting a blog is the best bang for your buck.

A blog is your first priority. Because a blog will get you found quickly on the Web by the people who need you, we recommend starting a business blog even before a website, if you don’t have one already.

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What’s the Greatest Online Marketing Challenge?

Greatestinternetmarketing3_4
The Great Internet Challenge:
How to Get Your Business Found on the Web
by The Blog Squad(tm), Patsi Krakoff, Psy.D. and Denise Wakeman. Go here to register to get the full report (no fee) with our compliments.

Blog Action Day: What are you doing for a healthy environment?

Bloggers Unite - Blog Action Day

How do you live in the space you occupy in this world? Today is Blog Action Day and I’ve got a different rant about environmental issues. It’s personal.

While there is much to be done by our governments, I believe each of us must act on an individual level. We’re not as conscientious as we could be. Let’s take some personal responsibility for our environments.

Clean up our homes, our streets and our habits. Our environment is a direct result of our attitudes and actions. Legislation must be pushed through by citizens who care, AND we could all act more responsibly in our own environments.

I believe that charity and health begins at home and each of us can contribute to a healthy world in our own ways. For myself, I choose not to drink alcohol, take drugs, smoke cigarettes or consume unhealthy foods manufactured in factories and fast food dives… I also believe in taking responsibility for physical health through plenty of exercise.

How are you taking care of your own environment? Do you pay attention to your personal environment? Do you act with care for your home, business and local area? Or are you counting on Al Gore and politicians to clean up after you? Laws are necessary, AND we don’t have to wait for them.

Act locally, think globally. Use today, Blog Action Day, to consider how you can improve your own environment.

As always, Brian Clark of Copyblogger wrote eloquently about this problem and what you can do about it; don’t mis his post The Butterfly Effect and the Environment.