Archive for In the News…

How to Become a #1 Expert with a Blog

Dr.CharlesParkerAre you #1? If you’re a doctor, lawyer, author, or consultant, you’d like your clients to believe they’ve come to the best professional around. It may be hard to make that claim. Unless, of course, you can stake out a niche online, and show that you’re a number one expert in your field with a blog.

Dr. Charles Parker, for example, is an excellent psychiatrist and certainly not the only one with years of experience treating people with ADHD – attention deficit disorders. But he is #1 in health care blogs for that specialty, according to ShareCare, a key site that ranks health care providers and links them up with people in need.

Dr. Parker’s blog is at CorePsych. I know him personally because I helped him get started blogging. I didn’t teach him everything, but I remember the day he called me from his office in Virginia, with questions. That initial phone call stands out because I was still in a fog, getting coffee at 5 a.m. in San Diego. He was on ET, of course, and ready to go. I don’t usually pick up the phone that early, but that day I did. Read More→

Customer Media Congress: Patsi’s in Dutch…

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom.

Somewhow in my family it meant you were in real trouble when you were “in dutch…”

Patsi Krakoff keynote speaker op 7 november: een effectieve tekst raakt je onderbewuste

Met wat voor tekst scoor je nu het beste op het web. Internetguru Patsi Krakoff uit Mexico blogt dagelijks en heeft wereldwijd veel volgers. Ze komt speciaal voor het jubleumcongres naar Haarlem om haar kennis te delen. 11 topvrouwen in marketing en communicatie op het netwerkcongres over customer media in de Philharmonie in Haarlem. Verzeker jezelf van een plaats. Schrijf nu in.

I don’t suppose I’ll see you there, but consider yourself invited. Here’s the line-up: 11 top notch experts in creating content that engages the hearts and minds of customers through custom publishing. Who says print is dying? Read More→

Top 100 Women Creating Online Income Streams

Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women.

Here’s what Milana tells us about why she created this list:

Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires.  In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online!

First, here are the criteria I used to identify them:

  • Content-rich blog
  • High quality web site
  • Clear strong personal brand
  • Prominent free giveaway
  • Book or signature product
  • Information products
  • Coaching programs
  • Live events
  • Membership programs
  • Use of audio and video
  • Active community

I can’t say I currently participate in all of these income streams, but I have at one time. And please note that Milana doesn’t say  “Passive Streams of Income” here.

None of these income sources are passive, although many are automatic. All require work, promotion, and constant “minding the store.” Don’t let anybody tell you online income products are “passive.”

I am very honored to be among such a strong list of creative women, who are pioneers in each of their own ways. Be sure to check out these women on the list.

Milana herself has forged the way for many independent women and work-at-home moms. She has a talented ability to create and sell popular information products, membership programs and telesummits. If you don’t know her yet, be sure to visit Milana.com.

Milana came to this country from the Ukraine, to study music. Even though English is her second language (or maybe 3rd or 4th?), she communicates to others with clarity and passion.

As her tag line says, she helps “awaken your fortune within.” She brands herself as “your multiple income streams business coach.” Who wouldn’t want to work with a coach like Milana who certainly walks the talk?

Quality stands out and leaves a memorable mark. Listen to her speak and tell her story about how she quadrupled her income in one year and now works less to have more time with her family.

Darwin’s Origin of Species’ 150th Anniversary

Charles_Darwin Charles Darwin published The Origin of Species on November 24, 1859, just 150 years ago. As college zoology major, I'm a big fan. One of my favorite Darwin quotes is this:

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

To celebrate his wisdom, I share with you here some selected quotes…

A man who dares to waste one hour of time has not discovered the value of life.

A man's friendships are one of the best measures of his worth.

A moral being is one who is capable of reflecting on his past actions and their motives – of approving of some and disapproving of others.

A scientific man ought to have no wishes, no affections, – a mere heart of stone.

Read More→

E-Newsletters, White Papers & Case Studies Are Preferred for B-to-B Content Marketing

In a survey of business-to-business marketing decision makers in March 2008 about their custom content preferences, there was a clear preference for newsletters, white papers and case studies. The report is being released today by Joe Pulizzi over at Junta42, who ran the survey in partnership with BtoB Magazine.

Chart_3_contentmktg_2This survey was conducted among larger businesses, and has implications for the small business or independent service professional, if you want to follow best practices.

When companies invest almost 30% of their marketing budget in content, you know it’s important.

And the good news here is that even as a solo professional, with a small budget, and no staff, you can compete with larger businesses since it costs almost nothing to publish your own blog. Your customized content can be as professional and worthy as any large company’s.

Read More→

Healthy Hearts for Women…

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It’s American Heart Month in February. I normally don’t post about such things here, but being aware of how fragile the heart can be is crucial.  Here’s why…

In April 2005 I just got back from a trip with my husband to Singapore. The return trip was grueling and took 22 hours. I noticed I couldn’t sleep but marked it off to insomnia. The next day at home I woke up with a severe headache and vomiting. Thinking I had picked up some sort of Asian bug, I took a taxi to the doctor’s.

The doctor put a stethoscope to my heart and immediately called an ambulance. My heart had gone into fibrillation, a kind of spasm. I spent 18 hours in the Emergency room at the hospital.

Here I was a healthy, athletic woman with low to average blood pressure and no weight problem or history of heart problems. I never had a clue that this was a serious sign of heart failure. I thought I had just eaten something funny.

Women experience different heart symptoms than men when having a heart attack. If I had just waited it out at home, it could have been a very different story.

Be sure your heart is healthy with regular check ups, a healthy diet and good exercise! Mama Patsi says so…;-)

Reddresspin
If you’d like to contribute to the American Heart Association, here’s a cute red dress pin they’ve created to celebrate the 5th year of their Heart Awareness program for women… The Heart Truth for Women Campaign...

Getting Back to “Normal”…

Thanks so much for all your kind emails all week asking if we’re safe from the fires. Fortunately, I was only evacuated one night and the fires only came within 5 miles of our neighborhood in Del Mar Heights.

But it has been a week full of fear and anxiety, horrific stories on the TV, and sadness for all the families who lost so much.

To be truthful, like so many others, I’m struggling to get back to work.

Some thing’s just don’t seem urgent or vital after a major disruption to your life like evacuating because of fire danger.

I just want to sit and count my blessings. I am so grateful I can get back to my home, my hubby and my two kitties.

I’m grateful I don’t have to reconstruct my computer files, that I have all my books next to me, and that I can continue to work this week uninterrupted, almost as if nothing happened.

But something did happen. And we’ll not be the same again. You can’t experience an evacuation like this and not be forever marked by the memory, by the anxiety, by the sadness.

In an effort to get back to "normal," whatever that is, I am reminding myself that I’ve promised you the following blog posts coming up soon:

  1. Continue with the Pathway to Profits series about making money with content online
  2. Continue posting my notes from Lorrie Morgan Ferrero’s Red Hot Copywriting Workshop
  3. Continue updates about our upcoming teleseminar on legal issues and protecting your business’ intellectual property and creative assets

There you go! I know once I put it in writing, I’m committed to doing it…

Fires Continue in San Diego

FirefighterI’m back home and safe with Hubby and 2 kitties. The skies are back to blue with hazy clouds in the distance. But for 750 1,300 home owners in San Diego, things aren’t so safe or happy.

(photo Sean M Hafffey/San Diego Union-Tribune/Zuma Press) For more photos visit SignOnSanDiego.com.

Fires, Smoke & 2 Scared Kitties

Fireenginewildfire
We got the "reverse 911" call at 9 p.m. last night: an automated voice announced mandatory evacuation for our neighborhood. We’d already packed up a bag of kitty food and essentials, but since the fires were still 8-9 miles away, we didn’t have a clue where to go.

So we went to the beach and sat on a bench with our kitties, Huey and Dewey. At least the air was cooler and not as smoky. We finally got on the I-5 freeway north and went to Hubby’s office in Carlsbad where we slept on the floor with our 2 unhappy boys.

We’re back home now, in spite of the mandatory order. We called a couple of friends who are also staying in their houses until the fires get closer. The wind is died down, at least here, but not where the fires are still raging – inland from us.

Now I understand more about how people get caught in Hurricane regions – you always think it’s safer at home and put off leaving until the last minute.

We’re staying informed by TV and Google earth on the Internet. While Google earth pictures are interesting, we haven’t been able to discern any burning fires. Maybe the pictures are delayed.

As I write this from my home office, I can see blue sky for the first time in 2 days, mixed with soot and smoke. That’s good news, right? That and the fact that the kitties and Hubby are sleeping soundly…

Blog Action Day: What are you doing for a healthy environment?

Bloggers Unite - Blog Action Day

How do you live in the space you occupy in this world? Today is Blog Action Day and I’ve got a different rant about environmental issues. It’s personal.

While there is much to be done by our governments, I believe each of us must act on an individual level. We’re not as conscientious as we could be. Let’s take some personal responsibility for our environments.

Clean up our homes, our streets and our habits. Our environment is a direct result of our attitudes and actions. Legislation must be pushed through by citizens who care, AND we could all act more responsibly in our own environments.

I believe that charity and health begins at home and each of us can contribute to a healthy world in our own ways. For myself, I choose not to drink alcohol, take drugs, smoke cigarettes or consume unhealthy foods manufactured in factories and fast food dives… I also believe in taking responsibility for physical health through plenty of exercise.

How are you taking care of your own environment? Do you pay attention to your personal environment? Do you act with care for your home, business and local area? Or are you counting on Al Gore and politicians to clean up after you? Laws are necessary, AND we don’t have to wait for them.

Act locally, think globally. Use today, Blog Action Day, to consider how you can improve your own environment.

As always, Brian Clark of Copyblogger wrote eloquently about this problem and what you can do about it; don’t mis his post The Butterfly Effect and the Environment.