What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your […]
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If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. […]
Are you #1? If you’re a doctor, lawyer, author, or consultant, you’d like your clients to believe they’ve come to the best professional around. It may be hard to make that claim. Unless, of course, you can stake out a niche online, and show that you’re a number one expert in your field with a […]
If a blog is the best marketing tool on the planet, then how does it convert readers to clients? It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy? (Please don’t groan […]
There were three great resources launched this week for learning how to use the Internet to market your business. All you need is your smart brain, a computer, and a few tools to create content that attracts clients. One of these resources is completely free: the newly launched Content Marketing Institute. This is a new […]
Ever wished you could start over? Take everything you’ve learned and pretend to be a “noob’… a newbie blogger? Start with a fresh blog, and see what happens? Okay, maybe not trash everything, but start afresh, with your current know-how, with a fresh design, a new focus, and improved clarity. Sort of like when you […]
There’s nothing worse than spending time and energy writing on your blog and not reaching the very people who need your help, the ones who have the problems you solve. I take that back, there is one thing worse, and that’s NOT to write your message at all. At least when you publish on a […]
Here's a quick heads-up via Michael Martine, Remarkablogger, about a new ebook just out, for building a better blog, from Grant Griffiths of Blog for Profit: Have you been thinking your blog needs a little extra… something? Probably just needs a kick in the patootie. (Yes, I said "patootie.") 🙂 Grant Griffiths over at Blog for Profit has […]
[Please note: Patsi’s Private List is now closed. Please subscribe to this blog by using the form in the upper right hand corner, that way you will get updates and know when it opens again…] “Writing optimized, compelling, keyword-rich content on the Internet is the quickest, least expensive, easiest way to grow sales and build […]
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