Finally, Technorati, the largest blog directory in the world, is getting more reliable data about professional blogging. When they release their State of the Blogosphere report each year, there's usually plenty of interesting data on who's blogging and why, but since 70% of blogs are hobby blogs, there's been little data on people using blogs […]

Who’s the Target Visitor you're aiming for when you're writing on your blog? The "who" of your blog matters more than "what" your blog is all about. It’s bigger than when or where or how, too. Here's an excerpt of a recent article by Easton Ellsworth of Visionary Blogging: How to Create Blog Content That […]