I take that back, there is one thing worse, and that’s NOT to write your message at all. At least when you publish on a blog, you put it out there on the world-wide bulletin board. Eventually someone will see it, and if you do a few things right, many will see it.
In my ongoing traffic survey, www.surveymonkey.com/s/getmoreblogtraffic, more than 80% respond that they don’t have enough readers to their blog, and more than half report they’re not sure how to attract their ideal clients.
If you haven’t taken the survey yet, please do so now. I’d like to find out what your challenges are with driving traffic to your blog.
If you’re going to use a business blog to drive sales and grow business, you’ve got to tackle the traffic problem. But don’t worry, you don’t have to hire an SEO expert and spend a lot of money. You don’t have to be a techie-geek type either.
A business blog is the best darn marketing tool on the planet, but only if you use it right. I found out the long, slow hard way. I fell into blogging backwards. I randomly wrote about my favorite topics without any training about keywords, search engines, tags, etc.
I was lucky because almost immediately people began to find me, even though I’d been working online for five years already. Within a year, my list had tripled and revenues had doubled, and it has continued to grow steadily ever since. I attribute all my business growth to blogging.
When I started blogging in 2004, Facebook had barely started, Twitter didn’t exist and nobody was using LinkedIn. All that’s changed and now social media has a major impact on the way visitors find you on the Web.
Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business.
Don’t do like I did. Don’t rely on random luck. If you’re going to spend time and energy blogging, do it right, do it smart. It’s not rocket science, and you’re probably not simplifying your traffic-driving tasks the way you could.
Here’s a suggestion: Take the survey and let me know what your questions and challenges are. If you don’t want to do that, leave me a comment here on this blog.
The other thing you could do (just saying) is sign up for the Get More Blog Traffic workshop I’m doing with Michael Martine May 12, 2010. There’s a fee, but what you learn could make the difference between blog success and blog oblivion. Find out more here: Get More Blog Traffic.