I’ll admit that the concept of Content Marketing makes sense to me. It ties together all the different kinds of content you need to publish for business online and off.

So I was thrilled to find Joe Pulizzi and his blog, Junta42. He’s a Content Marketing guru. In fact, he’s written a book called Get Content, Get Customers (being published with co-author Newt Barrett  in 2008). I just downloaded a digital excerpt and can’t wait to read it.

Here’s his definition from his blog post 5 Pillars of Content Marketing:

Content Marketing is:

1. Editorial-based (or long-form) content. It must tell a relevant, valuable story. Must be informative, educational or entertaining.
2. Marketing-backed. The content has underlying marketing and sales objectives that a corporation, association or institution is trying to accomplish.
3. Behavior-driven. Seeks out to maintain or alter the recipient’s behavior.
4. Multi-platform (print, digital, audio, video, events). It can be, does not have to be, integrated.
5. Targeted toward a specific audience. If you can’t name the audience, it’s not content marketing.

When you think about it, everything you write for your business should include these elements:  interesting content, with an underlying marketing objective, appealing to universal human behaviors, delivered in an attractive easy-to-read-hear-see message, and specifically targeted to an identified group of people.

Joe makes a big point that the reason content is so important is that traditional marketing isn’t working. You can no longer blast a message in people’s faces.  Maybe you never really could.

Anyway, there are more reasons to learn to write better, or to hire someone who does it for you and your business.

Copywriting is the single most important skill you must have if you want to do business online and make money. Yet most of us struggle with writing our own persuasive copy that sells.

Just look at the poll here on most challenging writing tasks: promotional copy is ranked the hardest, and has been top of the poll since day one. And few of us can hire expensive copywriters for our businesses. To make matters worse, many copywriting seminars cost thousands of dollars to attend.

Here’s a solution, that will pay off in $$$ for you. Attend this one-day copywriting intensive and learn from an expert who’s very familiar with our kind of businesses:

On Friday, October 19 my friend, Lorrie Morgan-Ferrero of Red Hot Copy is holding a one-time only, hands-on copywriting workshop.

This means you will actually be molding your own copy into a powerhouse ready to work for you 24/7 ON-SITE, at the workshop one-day event.

This high-touch, hands-on event takes place in Burbank, California. It’s called, *The Insider Copywriting Formula: What Every Business Owner and Entrepreneur Must Know For Maximum Profit and Prestige.*

There are only 50 39 seats available and GOING FAST! Visit http://snipurl.com/greatcopy now to claim your spot! Click here to register.

This event will actually be in Redondo Beach, but you can fly into Burbank airport for convenience. If you come, I’ll buy you a big coffee latte! Hope to see you there.