Author Archive for Patsi Krakoff – Page 123

Info Products: Why People Fail

By Patsi Krakoff
Wednesday, March 14th, 2007

I got an email this morning from marketer Bob Serling. He says that a survey of people who have taken info product development courses reveals a surprising fact on why people fail.

I would have guessed inadequate marketing, a badly put together product, inability to set up a merchant account or shopping cart system, or a number of other reasons. It turns out that while those are important, they aren’t what really stops people from being successful.

What is really the number one reason why so many people fail, according to Bob? Quite simply, it’s:

The failure to ever create their information product.

Ouch! You can’t get to first base unless you pick up the bat and swing.

We’ll be discussing info products Thursday morning on the Blogging and Beyond radio show, www.VoiceAmerica.com, at 8 a.m. PDT/11 a.m. EDT with Paulette Ensign. For info on the show, visit www.BloggingandBeyond.com.

Categories : Online Marketing, Teleclasses & Seminars, Writing Great Copy

Headlines: Extreme Makeovers From Brian Clark, The Copyblogger Master

By Patsi Krakoff
Tuesday, March 13th, 2007

Daily_times May the Headline Gods bless Brian Clark: he’s undertaken a Herculean task of rewriting headlines for over 100 people who submitted their samples to him.

He calls it March Madness, and I at first thought it would be more like Headline Hell. But wait, no, these sample headlines were actually good to start with.

Master that he is, he’s managed to turn good headlines into great. Here are some samples from the first round:

1. Here’s How You Improved My Blog
Original headline: How My Readers Helped Improve My Blog

2. Passion or the Illusion of Job Security?
Original headline: Non-Existence of Job Security

3. Why the Next Web Will Be Smarter Than You
Original headline: The Web Next Revolution

4. Six Reasons Why You Might Want to Avoid the Tracks GTD Software
Original headline: Digital GTD: A Review of the ‘Tracks’ Software

5. How to Transform Your Boring Bedroom Into a “Boudoir”
Original headline: Transforming Your Space… Can You Say Boudoir?

You can read Brian’s reasoning for making these changes at the Copyblogger blog post here.

Categories : Writing Great Copy

Info Products: What You Need to Know to Grow Your Business

By Patsi Krakoff
Tuesday, March 13th, 2007

Blogging and Beyond: Episode 10 Internet Radio Show with The Blog Squad

Thursday March 15, 11 a.m. EDT (8 a.m. PDT)
"Promoting Your Business with Information Products"
with guest expert Paulette Ensign

Audiomicrophone_2 Struggling with how to create more revenue? Providing services is great, but there are only so many hours in a day.  Turn your expertise into information products and watch your income grow.  Transform your knowledge into ebooks, a tips booklet, or other digital format. With low production costs and high profits, you can’t afford not to repackage your expertise so you can reach more customers world-wide. The Blog Squad interviews Paulette Ensign who has sold over a million copies of her tips booklet. In the second half, Ideal Client Erik Feder shares his progress promoting and marketing his online business.

Categories : Teleclasses & Seminars

Time: Don’t Forget to Change Your Clocks & Computer

By Patsi Krakoff
Saturday, March 10th, 2007

Time Unless you’ve got your computer set to get automatic updates from Microsoft, you may need to change the time settings to agree with Daylight Savings Time which comes three weeks early this year, at midnight Saturday, at the start of March 12.

Fear not. Microsoft provides a free Time Zone Date update program that is easy to use.

Simply go to their site http://support.microsoft.com/gp/cp_dst and follow the simple instructions.

Failure to do so will mean that your calendar and clock functions will be an hour off.

Categories : How to...Tips

Headlines: More Tips from Clayton Makepeace

By Patsi Krakoff
Friday, March 9th, 2007

Daily_times Denise shares these great headline tips over on BizTipsBlog: In a recent newsletter from copywriter Bob Bly, he posted a 7-point checklist for writing stronger headlines..

Clayton Makepeace, arguably the most successful freelance copywriter on the planet, suggests asking these 7 questions about the headline you’ve just written:

1. Does your headline touch a nerve?

2. Does it make a unique claim or statement?

3. Does it provoke curiosity?

4. Is it credible?

5. It is specific?

6. Does it have a news element?

7. Does it offer a compelling benefit for reading?

Source: Clayton Makepeace teleconference, 12/20/06.

A headline can be for a sales letter, a blog post, or an email message.

Related posts:
Recipe for an Ezine: Email Subject Lines

Categories : Writing Great Copy

Writing Great Press Releases: Tips from The Hound

By Patsi Krakoff
Thursday, March 8th, 2007

Blogging and Beyond: Episode 9
New Rules for Press Releases
with guest expert Joan Stewart, the Publicity Hound


MP3 File
During the show we talked a bit about Craigslist and what a great place it is to get free exposure for your company.  But you have to do it right or they will cancel your account.  Check out Joan’s program about Craigslist.
Categories : Teleclasses & Seminars, Writing Great Press Releases

The Secret: There’s More To This Law of Abundance That They Tell You

By Patsi Krakoff
Thursday, March 8th, 2007

Thesecret Visualize it, see it, believe it, live it. There’s a lot of controversy being stirred up by those in the self-help fields about whether the underground video The Secret has merit or is a bunch of New Age hooey touted by self-appointed gurus wanting to sell their programs.

The Secret and its authors have been on Oprah and Larry King Live, so I guess its really not a secret anymore. No matter which side of the argument you take, be sure to read this excellent article about the Law of Abundance and what goes wrong with some people’s attempts to wish riches their way.

Molly Gordon is about a fine a writer around and I’d like to invite you to read her excellent post on her Shaboom blog: What Abundance Gurus Don’t Tell You About the Law of Attraction .

Categories : Coaching/Personal Development

Executives Read Email at Lunch

By Patsi Krakoff
Thursday, March 8th, 2007

Recently I read a tidbit in Bob Bly’s ezine on the the best day to send email, specifically to executives.


According to a new survey by eROI, Inc., high-level executives read most of their e-mail messages on Mondays and Tuesdays. Best time to send messages on those days: during lunch hour.

Source: What’s Working in Sales Management, 1/10/07 , p. 4.

Categories : Email Marketing Tips

BlogHer Conference NYC: Ask The Blog Squad

By Patsi Krakoff
Thursday, March 8th, 2007

Bhb150x150_1 The Blog Squad will be in New York City for the BlogHer Business conference at the end of this month – March 22-23.  Will we see you there? We’re part of the Ask the Experts segment, talking about how to monetize your blog.

From BlogHer: "We also want to let you know there are 12 more days to register for BlogHer Business. If you’ve been following the conference as we add speakers and populate our Ask the Experts segment, you know it’s shaping up to be the business blogging event of 2007! We look forward to meeting you in NYC."

Categories : Teleclasses & Seminars

New Rules for Writing a Press Release

By Patsi Krakoff
Thursday, March 8th, 2007

Newsletter Nuggets – March 8, 2007
…tips and tricks for writing great ezines and blogs

Table of Contents

1. A Note from Patsi –New Rules for Writing a Press Release
2. March 07 Featured Article: Good Boss, Bad Boss: 20 Habits Leaders Should Stop Doing Now
3. What’s New on the Blogs?

A note from Patsi –There are new rules for writing a press release. Here are a few tips from Joan Stewart, affectionately known as the Publicity Hound. She’s an expert on writing press releases that work.

She shares these “new rules for writing a press release” with our listeners on our  Blogging and Beyond radio show (the audio file is posted by Thursday afternoon).

• Press releases no longer have to announce legitimate news
• They no longer have to be only one page
• We can distribute them online as often as we want.
• They can include links so consumers can click through to a landing page or a sales page.
• We no longer have to use the "who, what, when, where and why" formula high in the press release.
• No longer do we have to consider a press release a failure if it gets no media attention. If it brings people into our sales funnel, we can proclaim the release a success.
• Under the new rules, we don’t measure the success of our releases by the number of clippings it has generated but by whether the press release has been able to change people’s behavior

To read Marketing with Press Releases: 10 Steps for Writing Internet Press Releases, visit
http://www.coachezines.com/2007/03/marketing_with_.html

Read More→

Categories : Newsletter Nuggets Ezine
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