©2007 Patsi Krakoff, Psy. D. & Denise Wakeman, The Blog Squadtm
In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: “Should I publish a newsletter?” As part of our Customized Newsletter Services program, we have reviewed hundreds of e-newsletters, or ezines, and can spot common errors immediately.
We have found ezines that work well for attracting new clients usually have these eight key ingredients:
1. A great name that defines the topic
2. A defined audience and clear purpose
3. A compelling headline or subject line
4. Valuable information readers can use
5. A call to action
6. A customized template or plain text formatting
7. A bonus incentive for subscribing
8. CAN-SPAM Compliance and a privacy statement
You will notice that the first five ingredients refer to the actual content of the ezine; the last three elements refer to how it is delivered. Each element contributes to the overall effectiveness of a newsletter for growing your business.
First, are newsletters really necessary for a strong online marketing system?
Should You Publish an Ezine?
