Author Archive for Patsi Krakoff – Page 134

List Writing Technique: More on Writing Faster, Better

Colleague Adam Urbanski also advocates writing a list to jump start your article writing process. Here’s his article, Six Easy Steps to Marketing Your Business With Articles and here’s an excerpt:

"Begin with listing ideas you want to cover, write down key words and phrases you would like to use… Next, write a paragraph on each idea or key word you listed. Add examples and stories to illustrate your points, list additional resources. .. Spend time creating a strong opening and a good summary or call to action to close your article."

The more you read about a technique or tip, the more variations on it, and the more you hear it from different sources, the more likely you are to remember it, and to try it out. So it is my pleasure to share Adam’s well-written article with you (he has others you might want to check on on the site.)

If you know of other experts who promote the list-writing technique, let me know (besides Jeff Herring of course!).

Writers Book Camp: Come In Out of the Cold

If you are one of the many professionals working on a book, there’s a writer’s book camp in sunny Santa Monica CA Dec. 11 & 12th. Our colleague and friend (and accomplished author) Ruth Klein invites you to join her for a two-day action workshop.

I can’t think of a better way to jump start your book writing process, or to catapult it to completion. No matter what stage your book is in (incubation, half-way, or editing) you will benefit from this event. Plus, Santa Monica is a very nice place to be in December (think ‘biz expense’ too)!

Ruth knows books; she has published five. Two of Ruth’s books are in the book stores now and one will be on a PBS Special in 2007. She’s been quoted in business, health and women’s magazines, newspapers, television, radio and Internet media sites.

Read More→

Writing Better: 10 Simple Steps to Writing an Article

Yesterday while I was writing about the "secret writing tip" that has made my writing easier and faster (make a list) I ended up with a list of 10 steps I go through each time I write an article.

That’s how powerful the "Make a List" technique is for writing. You will actually create another article while writing the first one.

So from yesterday’s post, here’s my new list of writing tips:

  1. Find out what keywords you need to use in your next article.
  2. Write out a headline or general subject title (you will revise the title later).
  3. Make a list.
  4. Write one or two sentences about each point on the list.
  5. Write an introduction that tells people why this is important to them.
  6. Create a dynamic headline. (Use a headline/copywriter’s manual if you need help)
  7. Write the conclusion. (Don’t forget a call to action.)
  8. Include links in your resource box or author’s information paragraph
  9. Submit to EzineArticles.com, or to your favorite article directory.
  10. Repurpose the article for your ezine, blogs, and other uses (use it as a special report, etc.)

There really should be an 11th step here: What other lists did you see while writing the first article? Is there another article you could develop based on the first article? There usually is.

Come by this blog tomorrow because I just created another post while writing this one: how to create dynamic headlines, step #6, is worthy of expanding into its own article.

See how this works? Just walkin’ my talk…

Writing Better: Secret Tip Revealed for Writing Faster, Easier

The day I learned this writing tip was the day my writing just got a whole lot easier, faster, and more fun. It’s no secret really, but this one tip could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing with content.

Make a list.

That’s right. Not too complicated, is it? As Jeff Herring, The Article Guy, puts it: "If you can write a 7-item grocery list, you can write an article."

Ever since I learned that, getting started with writing (some say this is the most difficult part) has become a snap. If I’d known it was this simple, I might have skipped graduate school.

Here’s how it goes in my head: Say I want or need to write an article on ezine publishing.

How do I know that I need to write about ezine publishing? I did a keyword search and my newsletter site doesn’t come up on the first page of Google when people use the search term "ezine publishing." I only come up on page 3.

If I have more web pages using the keywords "ezine publishing" I should improve my ranking. So I need to publish more articles using those keywords, either in article directories, on my website, on my blog, or in my ezine which gets archived on the Web.

Here’s how the "Make a List" writing tip works:

Read More→

Ezine Publishing: Everything You Need to Know

I recently sat down to write an introduction to an article, Ten New Rules for E-Newsletters. but it turned into a definitive special report, all about what goes into writing, formatting, and distributing an ezine, the four components of an ezine, 8 reasons to do one, and then the 10 new rules. If you want to learn all about ezine publishing, you should get this special report.

Denise and I are using this special report over on our sales page for the All-in-One Ezine Publishing System. The report is free to download and at the moment the only place to get it is on the sales page for our Ezine Publishing System.

Even if you don’t need to learn how to do an ezine right now, the special report is a good review of what you should be doing. May I suggest you go over there now and sign up to get this free report sent to you?  There is no obligation to buy the All-in-One Ezine Publishing System, although if you did, you would really have everything you need to publish an ezine that gets results for you.

I think we all want our ezines to work, to get clients, to get results; otherwise you are working for your ezine and that’s just not right.

P.S. Happy Thanksgiving! Even if you aren’t in the U.S. I hope you take some time to tell your loved ones how grateful you are for them. I’m grateful you are reading this, thanks!

Ezine@rticles: I Love You Too!

Ezinearticlesmug2patsik Thank you, Chris Knight! Christmas came early this week. I received my very own special coffee mug, thanks to Chris and the great team over at EzineArticles.com. Of course, I have to post my "mug shot" here! (taken by myself with my cell phone, my oh my, aren’t I getting to be such a techie…!)

They sent mugs out to their Platinum writers, and it reminds me of how neat it is to be a writer, to earn my living writing, and how great it is to be supported by this organization.

http://www.ezinearticles.com also has a great logo: Ezine@rticles! To me they are clearly head and shoulders above every other article directory, especially in customer service. They set the bar for everyone else to model.

If you haven’t submitted your articles to this directory yet, what are you waiting for? Maybe next year you too will get a mug.

Writer’s Block: Tips for Unblocking

While the debate continues over on the Ezine Articles blog about Jeff Herring’s declaration (Jeff Herring Declares Writer’s Blog Dead), here are some unblocking ideas:

My favorite block-buster is writing more.

The more I write, the more I think about writing, and the more I think, the more ideas appear, seemingly from nowhere.

The more I write, the more chances there are that I will write something good, or maybe something that will resonates with me and energizing my writing further. Once this happens, well, you know the rest: that’s when nobody can stop you from writing.

So how do you "write more", if you are complaining about being blocked or stuck?

The answer is to write anyway, write poorly, write whatever you can, even if you think it is no good.

You can’t win the lottery if you don’t buy a ticket.

Write anyway. Do not sit there. Do not think about being blocked. Instead, pretend you are not blocked.

Ask yourself, what would I do if I weren’t blocked?

Here’s a couple of reference sites to help you unblock:

Niche Discovery: Wagging Your Long Tail

Finding a niche for yourself that works (one that works for business purposes and makes money) is hard work. But thanks to the Internet, and Long Tail marketing strategies, (read Chris Anderson’s book The Long Tail, and sign up for HitTail.com, for example) you have more chances for success today of finding customers for your narrow niche than ever before.

Here’s a good article written by Jane Genova on Wagging My Long Tail.

Jane makes a good point: finding your niche is not something you can do in your head or at your desk. Read her post on this to find out how she discovered her own long tail by getting out there and wagging it around.

How’s your long tail, found it yet?

Email vs Blogs: the Debate Continues

Clickzlogo There’s an interesting article by Jeanne Jennings, email expert over at ClickZNetwork, worth the read:

E-Mail vs. Blogs

Jeanne assumes some very common misperceptions about what a business blog should do, probably because she is an email expert and very knowledgeable about this area of expertise.

I suggest you read it and make up your own mind.

My opinion is this: The point is moot. Blogs are here to stay. Ezines and email is here to stay.

The smart professional will harness the power of both.

What’s your opinion?

Writer’s Block Declared Dead

Great post over at the ezinearticles.com blog. Jeff Herring, the Article Guy, proclaims writer’s block doesn’t exist.

He says, "My position is that writer’s block does not exist. I believe people get caught up in it because it sounds so cool, and makes you sound like a writer. ‘Oh, I have writer’s block’ etc. Do you know anyone that runs? Have they ever had runner’s block? They might not have felt like running, but they ran any way.”

And Chris Knight responds, "For me, I have so many articles or writing ideas floating in my head at any given moment that all it usually takes is for me to stop, sit down at the keyboard and release my ideas. Usually, I’ll have a core idea or theme that has been brewing in my head before I even sit down to write the next article, blog entry or email newsletter issue.

"I know that writers who fail to plan or fail to setup an environement that supports their article writing goals (if they have them) are more prone to feelings of writers block.

"Perhaps if EzineArticles were Nike, instead of JUST DO IT, our slogan would be, JUST WRITE IT! "

I suggest the slogan proposed by Andy Wibbels: "Shut up and write!"