Author Archive for Patsi Krakoff – Page 156

The Blog Squad Donates a Blog to The I AM Foundation

By Patsi Krakoff
Monday, November 28th, 2005

Iamlogo20resized The I AM Foundation just got a new blog, www.millionbooksforkids.com. Denise and I created the blog for our favorite charity, an organization that is raising a million dollars to gift books and music to needy children world-wide.

You can read about it here, by downloading the Press Release:

Download i_am_foundation_press_release.doc

This is my first experience with what is called cause marketing. I highly recommend you adopt a favorite charity for your business, and then donate money, or time, or both whenever you can. It is truly a great way to feel good, and to contribute something of value.

It is really win-win-win. The charity wins, the recipients of the charity wins, and you as a business win, because people are more likely to use your services if they also know that you donate a portion to a worthy cause.

For the I AM Foundation blog, we wanted Steve Viglione, president and founder, and his staff to be able to report out whenever they made a contribution to children somewhere in the world. They will soon leave for Sri Lanka to donate 25,000 book to children affected by the Tsunami. Now they will be able to blog from there and upload pictures onto their blog, instead of having to wait to get back and use their web designer.

Visit The I AM Foundation blog to see where in the world they are doing good deeds.

Categories : In the News...

A Conversation with Expert Tom Evslin, Hackoff.com

By Patsi Krakoff
Sunday, November 27th, 2005

Wednesday, Nov. 30 our guest expert will be Tom Evslin, Hackoff.com
8:30 p.m. ET

Tomphotocopy_1 Blooks – More choice for readers; more opportunity for authors

Book publishing is undergoing the same Internet-induced disruptive change in marketing, promotion and distribution that has confounded the traditional music industry. Readers benefit from increased choice and online access to content including fiction; authors will benefit from reduced barriers to publication.

Blogs are both a new distribution platform for fiction and a new marketing and promotional channel. Although some readers will always prefer a book they can hold in their hands, online books can have interactive features which traditional books don’t – including reader interaction, subscription via email or RSS feed, and linked online support material.

hackoff.com: an historic murder mystery set in the Internet bubble and rubble is written by Tom Evslin, the exCEO of an Internet company who is a well-known blogger. The blook (book on a blog) includes a faux company website, an online store, a wiki, and a user forum. Although the book will have a hard-cover edition, the Internet is its first distribution platform and the basis for its publicity campaign.

To learn more about Tom Evslin and his history in the evolution of the Internet, go here.

To learn more, be our guest at our weekly free teleseminar:
Register: www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System: www.BuildaBetterBlogSystem.com

Categories : Teleclasses & Seminars

3 Keys to Writing Better Ezines

By Patsi Krakoff
Wednesday, November 23rd, 2005

In a recent conversation with Internet Marketing Wizard Tom Antion, he gave 3 keys to making great presentations:

  1. Content
  2. Humor
  3. Sales, or a Call to Action

And what a great tip for writing good ezines and blog posts, no? You need valuable meaty content your readers can use, you need some humor, or a way of building rapport and connection (telling a personal story, for example), and you never want to forget a request or a call for action, like register for a teleseminar, download an ebook, and/or leave a comment on the blog.

Most good tips seem to come in three’s, don’t they? At least it seems the good ones do, either that, or they are just easy to remember.

Content, humor, action. Which part are you strong on, and which could use some improvement?

Leave a comment below.

Now if I could only insert a really funny joke here…I’d get all three into this post.

Categories : Writing Better Ezines

How to Pick a Topic for Your Newsletter

By Patsi Krakoff
Wednesday, November 23rd, 2005

People ask me the best way to choose what to write about. I use the principle of NOW.

Ask yourself, "What am I doing NOW in my business week that would be valuable to share with my readers?" Because if you’re like me, what occupies my mind and gets my energy flowing is probably something that my clients and readers would want to know something about.

Secondly, if you write about what’s going on right NOW, you will write with energy and passion. After all, if a task or a situation is worthy of your energy and attention, you will write about it with gusto.

This week, since it is a Holiday week, there is a little bit of slowing down. Not as much as I’d like, but for the most part, I have some extra time. So I went in and rewrote a couple of my web pages, (the prices were redone, and the newsletter format options) and while there, took a look at my products and autoresponders in my Shopping Cart system.

Behold! I saw that some of my autoresponders had huge numbers of sign ups, and others hardly any. That got me to thinking, this is a good time of year to clean out the Cart. It will help me with my end of year clearance sale on articles and ebooks.

Most importantly, I can see what products and topics people are interested in, and use this info in my planning for 2006.

Presto, my next Newsletter Nuggets is all about Taking Stock of Your Stats before the end of the year. Stay tuned…I’ll write this article in a short nugget form with lots of bulleted points for all you scanners, and publish it for next Tuesday’s emailing.

If you haven’t signed up yet for Newsletter Nuggets, I suggest you do so now. Go to the home page and use the sign up form. Of, if you send a blank email to dr.patsi-45475@autocontactor.com, you will be subscribed also, but don’t forget to confirm by email request.

Categories : How to...Tips

Blog Squad Featured in Coaching Insider

By Patsi Krakoff
Sunday, November 20th, 2005

Blog Squad Interviewed by The Coaching Insider

During last week’s International Coach Federation’s 10th Annual Conference, yours truly — The Blog Squad, was interviewed by Ken Winston Caine of The Coaching Insider.  You can check out The Blog Squad intereview here.

Categories : In the News...

Blog Squad in the News

By Patsi Krakoff
Sunday, November 20th, 2005

1ShoppingCart.com Features The Blog Squad

Wow!  The Blog Squad strikes again.  Shop Talk, the online newsletter for 1ShoppingCart and their many private label systems, features us and the Build a Better Blog ebook in their November newsletter’s Merchant Spotlight.

This past Wednesday we interviewed Martin Wales, VP at 1ShoppingCart about the powerful automated shopping cart/marketing system.  Then he turns around and features us in their newsletter. Very cool.  Thanks, Martin! 

P.S.  Check out Martin’s other business, Customer Catcher and sign up for his marketing tips.  He’s good.

P.S.S. Need to automate your systems? Use my affiliate link to try out the best shopping cart system around. Thanks!

Categories : In the News...

Writing White Papers

By Patsi Krakoff
Tuesday, November 15th, 2005

This article comes from Marketing Profs.com, and to tell you the truth, I’d never read an actual piece on White Papers. Learn something new everyday, even though I’ve written them and used them…

How to Write Compelling White Papers (Your Audience Will Really Want to Read)
by Sandra Clutter

Sandra Clutter is the principal writer/consultant at unCluttered Communications,(www.unclutteredcom.com). She can be reached at sclutter@unclutteredcom.com.

November 15, 2005

Longer than print ads, Web site copy or case studies, white papers have the space (typically anywhere from 4 to 16 pages) to provide industry overviews, identify with the audience’s issues or "pain points," present findings, propose a solution and highlight the benefits of a product or service.

And white papers play a crucial role in the buying cycle of IT professionals, according to Bitpipe, a leading online source for white papers. A 2004 Bitpipe survey found that respondents downloaded, on average, 30 white papers per year. The survey also found that respondents passed white papers along to colleagues almost 70 percent of the time. Thirty-six percent of respondents contacted the company that published the white paper for more information, and over 35 percent forwarded the white papers to supervisors.

As the evidence shows, a white paper can be a powerful and persuasive marketing vehicle. Provided, of course, that the reader actually reads it.

Tips to Keep Readers Hooked

The biggest tip on hooking—and keeping—readers? Making your white paper informative and educational, and writing it in a positive, non-technical and "non-salesy" style.

Read More→

Categories : Writing Great Copy

Conversation with Martin Wales, 1ShoppingCart.com

By Patsi Krakoff
Tuesday, November 15th, 2005

Martin Wales from 1ShoppingCart.com joins us for a Conversation

Martinwales How to Make More CASH Online With Automated Systems
www.ConversationsWithExperts.com
Wednesday, November 16, 2005, 8:30 p.m. ET
Guest Expert: Martin Wales, 1ShoppingCart.com

Get practical tips and powerful insights from Martin Wales.  He’s a marketing specialist and business development expert who works with one of the Internet’s leading ecommerce providers, www.1ShoppingCart.com.  Listen in and model the leaders for the latest in online sales and marketing success!

A few simple changes bring you immediate and impressive results, whether you have a traditional offline business or pure online presence.  Using the right STRATEGY, you’re guaranteed to increase your sales and your profits today.

Martin Wales is featured in the #1 Best Seller Success Secrets of Online Marketing Superstars by Mitch Myerson and a co-author of Walking With The Wise Entrepreneur along with Suze Orman, Robert Kiyosaki, Harvey Mackay and Donald Trump. He’s published internationally and in several MBA programs. He’s also a technology marketing columnist, talk-radio and TV personality. Martin’s the former host The Entrepreneur Magazine E-Biz Show, Customer Catcher Radio, and Business Break television.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Categories : Teleclasses & Seminars

Peter F. Drucker Passes Away

By Patsi Krakoff
Tuesday, November 15th, 2005

Peter F. Drucker was an icon. His gift was in the ability to see the bigger picture, taking management consulting problems and seeing their relationship to the human condition, as well as re-defining the role of corporations in social responsibility.

Here’s a good summary of his social responsibility concepts from CJ Hayden’s blog:

Management by Social Objective

Peter Drucker died Nov. 11 at the age of 95. Known as the "father of modern management," Drucker was the author of more than 30 books, including the classic study Concept of the Corporation. As a former management consultant myself, I’ve known about Drucker for years. Although I’ve read the work of many people quoting Drucker, I had never read any of his books. But on the day he died, sitting on my coffee table was a copy of The World According to Peter Drucker by Jack Beatty, which arrived there purely by chance after someone discarded it at my neighborhood recycling center. It seems the universe wanted me to know a bit more about Drucker.

Read More→

Categories : In the News...

A Writer’s Excuse for Not Writing

By Patsi Krakoff
Thursday, November 10th, 2005

It’s not my fault! I’m not going to write on this blog for a few days, as I am at a conference for the International Coach Federation in San Jose, CA. But come on over to www.BlogSquadLive.com, and catch what’s happening.

The Blog Squad gals are talking up a storm about the beauty of blogs and newsletters to any one that comes within 3 feet of our booth. We’ve opened up a live blog for any of the 1600 coaches here to come and get a taste of what blogging is all about.

Whoops, it’s past 7 a.m. … gotta go. The booth is open!

Categories : In the News...
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