Author Archive for Patsi Krakoff – Page 58

How to Make Your Readers Feel at Home…

By Patsi Krakoff
Thursday, November 12th, 2009

At-home Do first-time visitors to your blog feel at home? How can your site visitors know if your stuff is for them?

Without wading through a lot of blog posts, it needs to be clear in the blink of an eye that your blog or website is written specifically for them.

How can you do that? A good tag line after the title of your blog helps.

Another way is to create a page listing your typical readers and clients.

Is This YOU?

I just added a page to this blog and you can see it in the navigation bar: Is This YOU? On the page, I describe some of the typical clients I've helped over the years.

Read More→

Categories : About Blogs, Content Marketing, How to...Tips, Online Marketing

Is This YOU?

By Patsi Krakoff
Wednesday, November 11th, 2009

Guy-with-a-symbol-series Here’s who I typically work with to improve online content marketing:

  • People who are professionals who need a better online presence
  • People who are highly educated and smart
    • …some of whom are new to computers and Internet tools
    • …some of whom are tech-savvy but don’t like to write
    • …some of whom are savvy but time-constricted
    • …some need everything done for them, others just a portion
    • …most are very good at what they do for a living, but need help with online marketing and content marketing
  • Many are over 45-50 and are self-employed or thinking about becoming so
  • Some are over 60 and thinking about another business or consulting service
  • Many offer services in-person and would like to expand opportunities to the Web & phone
  • Most have a ton of knowledge that could easily be packaged, marketing and sold via Web

Are you sitting on a gold mine that isn’t making money? What are you waiting for? Your knowledge and expertise can be monetized. In fact, if you’re really interested in making a difference in the world, it behooves you to take some steps to make your wisdom available to a global audience of people  who need it.

Who are you?

Are you a professional with degrees out the wazoo and years of expertise? Or, maybe a street-smarts business owner? Or you may be a talented person who needs to let the world know you exist so people can buy your stuff or hire you to help them…

Maybe you’re a lawyer, doctor, psychologist, nurse, teacher, chiropractor, consultant, artist, speaker? Maybe you’re at a point in your career you’d like to develop some passive income through the Internet? Or retire, but keep some money coming in…

You know a ton of stuff about the field you’re in. You’ve been using the Web and computers for research and communicating. You’d like to start a blog, or learn to use some of the social sites like Twitter for business. You might want to publish an e-newsletter, white paper, or ebook as well.

You’re not an idiot…

Why is it when it comes to Internet marketing, there’s so much stuff online, you can’t help but feel like a techno-idiot? It’s not true, of course, but it can feel that way.

I know, I can relate. I make a good living online now, but it took many years for me to learn how to put up a web page, build a marketing list, use a shopping cart, publish a blog that gets traffic, and sell info products so that I could profit from the Internet.

If this is you, then you’ve come to the right place.

This blog’s for you: Attract, Sell and Profit

I probably have some products or services you can use. And there’s a lot of free information here to make the Internet marketing learning curve easier.

Subscribe to this blog so you can get email updates. I post almost daily about things you need to know if you want to attract the right people to your business, sell them products and services, and profit online.

There’s a subscription form in the upper right corner of this blog. Fill it out and stay informed.

Or, if you’re RSS savvy, if you prefer to add this blog’s feed to your feed reader by RSS, use the subscribe link above in the navigation bar.

Keep in touch, leave me comments, and let me know what you need to know. This blog’s for you…

Categories : Uncategorized

How to Attract, Sell and Profit Using Content Marketing: Unraveling the Mysteries of Why People Buy

By Patsi Krakoff
Wednesday, November 11th, 2009

Marketing-plan How would you define marketing? Who cares? I just know I have to do it. I never bother defining anything, I just jump in with assumptions, which is probably why it took me so long to build an online business. Maybe you shouldn't do what I do…

I just like to get in there and get crackin' with whatever I'm seeing successful people do. Yesterday I bought a really good book on marketing, not because I thought I could learn something new, but because it's written by my favorite potty-mouth writer, Naomi Dunsford of IttyBiz. She makes me laugh.

Click here to view more details: Marketing School PDF by Naomi.

I thought I was going to get some sort of X-rated advice, but apart from the lessons I learned about penis spam, it's pretty much packed full of solid marketing advice. I'll share some of here, but my advice is to go get your own copy here. It's a fun read and you'll learn something, especially if you take the time to write out the exercises: Naomi Dunsford's Marketing School.

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Categories : Content Marketing, Online Marketing

Free Class: My Knowledge Genie with Milo Sindell

By Patsi Krakoff
Tuesday, November 10th, 2009

Join me on Thursday, Nov. 12 at 4 p.m. ET to find out about My Knowledge Genie, with founder Milo Sindell.

Name
Email

If you can't make the call, the recording will be available to you if you register. 

Categories : Content Marketing, E-Books, Online Marketing

Attract, Sell and Profit with Online Content Marketing:
The ASP School of Marketing

By Patsi Krakoff
Tuesday, November 10th, 2009

Orange-man-target-master Where did you learn your marketing? School or streets? TV or Web? Have you studied copywriters (many of whom were schooled to write direct marketing sales letters)? Or maybe you read some books like the classics from Claude Hopkins, David Olgivy?

I know some Internet peeps who, by copying Web gurus, and with luck and being in the right place at the right time with the right tools, wrote compelling content with irrestistable offers, and made a bundle. 

But most of us, even if we've read the books and studied marketing in college, have to figure much of it out for ourselves as it applies to our niche business on the Internet. This means finding out what others are doing, and learning which Web tools are appropriate and effective.

It boils down to this:

  • It doesn't matter what size your business is (solo entrepreneur, small, mid-size, or large corporation)
  • It doesn't matter if you have a marketing budget or what size it is
  • It doesn't matter if you are your own marketing department, or you have someone in it, or a whole group of dedicated professionals do your marketing for you

You must do Internet marketing to get found, get leads, get sales, and get profitable. The problem lies in the fact that some of us don't like writing or marketing, and we don't spend sufficient time doing it or learning to do it right. What's right is what works.

All marketing involves writing. Content. Copywriting. The quality of your writing will drive the results of your content marketing. So, what are you gonna do about this?

Where You Gonna Go?

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Categories : About Blogs, Content Marketing, Online Marketing

How to Get a New Business Site Going Quickly & Easily,
without the Tech Hassles

By Patsi Krakoff
Sunday, November 8th, 2009

Http-yoursite Want a vastly improved website/blog? One that will help you drive more traffic and more revenue to your business than ever before?

Want an attractive, modern business website – at a great price – WITHOUT all the guesswork, technical difficulties and hassles…

If so, I have a very special offer for you.

You and 19 16 13 9 other smart people, to be exact.

Dawud Miracle and Easton Ellsworth have partnered to offer business website design services through WebsiteHabitat.com.

To celebrate their new partnership and the birth of Dawud’s fourth child, they’re offering an unbeatable deal to the next 20 17 14 10 customers – but only through midnight Pacific time Monday, November 9.

For info and samples, and to be one of the lucky 10 people to get a new site at an incredibly good price, go to WebsiteHabitat.com.

I've been preaching blog platforms for so long now, you probably think I'm just a blog-crazy blonde.

Here's a couple of web-savvy guys who agree with me, and Dawud and Easton will help you learn everything you need to run a business off a WordPress blog site.

Read More→

Categories : About Blogs, Online Marketing

4 Ways to Show Me the Money on Twitter,
Facebook & LinkedIn…

By Patsi Krakoff
Sunday, November 8th, 2009

Bull-market Are you using Twitter every day to increase your revenues? How about to get more traffic to your blog?

Last week I got a $600 order from a person who found me through Twitter. She had read a message that was re-tweeted from a follower who included a link to my website. I had never heard of this person before, but they liked something I said and followed the trail back to my Content for Coaches site.

The problem with new tools like Twitter is that most businesses don't understand how to use them quite yet, which encourages the contrarians to say things like, "Oh, it's just a fad; yes, but there's no way to measure the ROI; what a waste of time."

I'm no expert on the use of social media sites like Twitter, LinkedIn and Facebook, but I use them daily. I can't afford not to because they are a major source of traffic to my blogs.

SMTM = Show Me the Money

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Categories : About Blogs, Content Marketing, Online Marketing

If You Work for Yourself, Be a Good Boss
(Weekend musings…)

By Patsi Krakoff
Saturday, November 7th, 2009

LuckyCalendar2010 Are you thinking about next year already? I am. I hate to say it, but this year's over. With the end-of-the-year holidays, and my vacation coming up, it's time to finish up projects, get them announced, and generate some revenues.

What are you doing to prepare for 2010? I'm writing a prediction about content marketing for a book, and I'm launching a couple of projects (sneak preview, Content Marketing for Smarties and Patsi's Private List).

(BIG announcement next week, on the teleseminar (don't forget to register here: How to Create Content Products with MyKnowledgeGenie.)

(Personal Note: This has been a strange year for everyone, political changes that leave one hopeful, excited, or scared, but certainly not apathetic; then there's been the economic uncertainty, global unrest, and, if you're nearing retirement age, some re-working of plans because of shrinking reserves. Whatever your situation, employed, self-employed, or out of work, I hope you do not give up, you maintain your energy and keep on working on those dreams.)  

My point is this: make sure you're doing work you really love and you like your boss. You may have to be together longer than you expect! In my case, my boss is myself (not The Hubby, as he would like to think!)…

I'm sometimes difficult to work for. It's not that I work myself too hard, au contraire. I have a pretty good work ethic, I'm responsible and reliable. But I've got an even stronger "play ethic." I firmly believe that playing tennis everyday is the way to keep a healthy body AND, more importantly, a healthy brain. If I'm not having fun, none of this really matters as much.

The problem is the 3-4 hours that it takes for tennis. Especially when I'm organizing a project like the upcoming teleseminar for My Knowledge Genie. (Details here, don't miss it!)

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Categories : Fun and Irrelevant Things About Patsi, Patsi's Story

Content Creation Made Easy, Interactive, and Affordable: My Knowledge Genie Free Class

By Patsi Krakoff
Friday, November 6th, 2009

Smoking-genie-lamp You may have heard the buzz about it already, My Knowledge Genie is a content creating wizard that will save you a ton of time and energy.

I don't promote products unless I see them as having really good value.  As soon as I set up a free account at MyKnowledgeGenie.com, I had to stop my fist from hitting my forehead too hard. This tool really is a genie.

I started a free trial last week, and I'm almost finished with a comprehensive ebook that includes chapters, checklists, definitions, learning reminders, and summary questions. I'll be publishing it soon, and selling it for $97. Cost for all this? $5/month hosting fees, nothing else.

If I wanted to create a free info product, I wouldn't need to upgrade my account. My "genie" would be completely free, yet hosted, created, formatted, and organized and published on their site. Easy as pie.

If you need to create and sell info products like ebooks, books, and training materials, don't miss this free teleseminar:

Join me on Thursday, Nov. 12 at 4 p.m. ET to take a virtual tour with founder Milo Sindell.

Name
Email

Read More→

Categories : Content Marketing, E-Books, How to...Tips, Online Marketing, Teleclasses & Seminars

3 Key Content Questions You Must Answer

By Patsi Krakoff
Wednesday, November 4th, 2009

Content_mktg_for_you To paraphrase Doug Kessler, Velocity Marketing:

While there’s a lot of craft in the practice of content marketing, the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly:

  1. Who the hell are you?
  2. Why should I care?
  3. Why should I believe you?

If you can answer these three questions well, you’ll have done the hardest and most important part of your content marketing job. You'll also make the other parts of your job a lot easier.

While Doug writes this as part of his Holy Trinity of Technology Marketing, these questions are foundational for writing any kind of marketing content.

The devil is in the nuances, of course. I'll give you a bad email marketing sample of how NOT to do this:

Read More→

Categories : About Blogs, Content Marketing, Email Marketing Tips, On Writing Better, Online Marketing
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