
Denise and I had a session with a mentor this week about our upcoming speaking gigs. I don’t want to tell you who he is just yet, or what his real expertise is. But we worked with him for over an hour to flush out the core outcomes our clients derive from working with us and buying our services and products.
This is one of the most important pieces of work you must do when writing speeches, sales copy or other content that persuades people to want to do business with you.
What are the truly transformative benefits that your clients experience? What services do you provide to your clients that are profoundly meaningful to them?
When it comes to our blogging expertise and products, of course, our clients benefit from having a professionally customized business blog that is optimized for business and branding. There’s no doubt about that. But what else?
But what are the outcomes they experience as a result of working with us? Now that’s a much harder question to answer. It differs from client to client…but there’s no doubt that asking the question and exploring possible answers leads to writing better speeches, better sales copy, better marketing.
What are the benefits that are truly transformative and extend deeply into making our clients’ lives and work better, faster, more efficient, more meaningful and more enjoyable?











