You need to survey your readers to find out what they want, what they need, and what their biggest challenges are. This is crucial information you need to know before promoting any event or teleseminar or informational product.

When we promoted our Law of Action 2.0 mentoring program, we used a survey to help us define what people wanted to learn the most when it comes to marketing their business online. We wanted to keep the survey short so people didn’t have to spend time filling out irrelevant information. We included 3 items:

1. One broad question with 10 choices where they were asked to rate degree of severity on a scale
2. One open ended question where they could write in anything they chose
3. One demographic question to define the number of years using Internet marketing

Writing survey questions can be tricky. There’s a reason most graduate schools require you to take a year of statistics. Unless you understand the pitfalls of surveys, you risk getting answers that tell you nothing. Keep it simple and make your questions as clear and neutral as possible.

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When staging a major online teleseminar program, quite often we use a free preview telecall to generate interest. We make the subject of this call compelling in order to draw in as many people as possible to the free call. (Recently we presented The 5 Traps of Internet Marketing that Can Derail Your Business – And How to Avoid Costly Mistakes.)

The free preview call is not a marketing call, although we do warn them we will tell them about the project we have coming up. Nobody wants to be on a telecall for an hour to hear you market a program.

But people do want to learn how to save time, money and energy. So we deliver plenty of free information that people can use right away in their business. Then we tell them if they need or want to know more how they can access more with the paid teleseminar.

Even when a call is free, you still have to write marketing materials and promote it. In today’s busy world, people are cautious about signing up for
even free things, because they’re afraid of too many emails.

So you must write landing page sales copy that’s persuasive and compelling to get people to register for the free preview call.

Writing this sales copy is similar to the one for the paid project, but a little different. It’s much shorter for one thing. Here are the steps we took to write sales copy for this free preview call:

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