One of the mysteries of the universe may be measuring the exact return on investment for your business blog. You can spend a lot of time writing, tweaking, doing outreach in the Blogosphere, and still wonder what it all means.
Sure, you’ve got traffic stats. But what do they all mean? If you’re not using a blog to generate ad revenues, then sales are indirect. Indirect is hard to measure with any certainty.
The most important questions to ask are these:
- “Does my blog do a good job for getting my business found online?”
- "When people find my blog online, do they stay to read and do they subscribe to come back?”
- "Will readers grow to know, like and trust me from reading my posts?”
- “Does my blog make it easy for people to interact with me and use my services?”
Denise and I have invited Chris Baggott, an expert in measuring and tracking blog success for an interview. Won’t you join us? It’s free but you’ll need to register to get the call in number.
The Blog Squad interviews special guest, Chris Baggott, co-founder of Compendium Blogware
Among the topic we’ll cover are:
- How businesses can get measurable value from blogging
- Budget-friendly analytic tools to monitor your blog
- How to benchmark your blogging success
- Whether or not comments are important
- Measuring blog traffic for quality vs. quantity
- Calls to action for your blog and how to test them
Thursday, July 24, 2008 at 5 p.m. Eastern time (2 p.m. Pacific)
Register now. The LIVE event is free.