About Blogs | Writing On The Web by Patsi Krakoff, The Blog Squad

Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Archive for About Blogs – Page 27

10 Places to Publish Online Content

By Patsi Krakoff

Tuesday, December 29th, 2009

How many different places online are you publishing content that markets for you and your business?

Rapidly, as new software and user-friendly Web tools emerge, the Internet has been changing the way we communicate with words. Almost too rapidly, some would say.

Here’s a partial list of where you could (and should) write and publish online:

•    Blogs and web pages
•    Ezines, e-newsletters
•    Web-based press releases
•    White Papers, special reports
•    Articles posted on directories
•    E-books, e-courses and autoresponders
•    Surveys & Quizzes
•    Podcasts and audio files
•    Video clips, YouTube
•    Social communities and networks, Twitter, Facebook, LinkedIn

What am I missing on this list?

Categories : About Blogs, Content Marketing, E-Books, Online Marketing, Promoting Your Ezine +/or Blog

11 Content Marketing Steps to Master on the Web:
Bridging the Gap

By Patsi Krakoff

Saturday, December 26th, 2009

What do Holiday dinners have in common with the Internet? Apparently the two are becoming more friendly.

It's inevitable…at every holiday or family gathering, the discussion eventually rolls around to the Web, and the latest weird video on YouTube. Last night was a first for me, however: someone went and got their netbook and brought it to the table to show a clip of the "middle aged cracker rapper."

Such discussions about the Web are always eye-openers to me because the average person doesn't spend the majority of time connected to the 'Net like I do. Many of them aren't sure what a blog really is or how it's used for business. Email is (finally!) a normal communication channel.

But for most people, the use of Twitter and Facebook is still a rarity. Here's how most are using the Web: entertainment and education.

"I'll Google that question when I get home," one guest said. We were searching for the name of the evil character in the movie "The Usual Suspects." Another guest said, "What did we do before Google?"

Using the Web for Content Marketing

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing

2010 Musings: How can I work less and double my $$?

By Patsi Krakoff

Monday, December 21st, 2009

How do the "Holidays" affect your work life? Do you slow down and enjoy things, or hurry up and finish so you can leave? It's sometimes hard to be work-focused with so much cheer around!

Here's a Holiday pic of the Hubby and I sending you best wishes from Ajijic, Mexico.

I tend to get a little laid back this time of year, which means my brain isn't always thinking about the next tasks that need to be tended to. It opens up possibilities, creative thinking, and I get new ideas for projects.

I write them down and let them simmer and filter through the "is this really a good idea?" process. Sometimes my best ideas are way too much work. I want to work less this year, but double my income. It's not easy to double your income without doubling your work load. But that's my goal for 2010.

I've got a couple of things simmering right now. The best way to know about them is to sign up for Patsi's Private List. I'm going to leave it open for sign ups until Dec. 31. You'll get private access to previews of my new projects, plus big discounts.

Two things I think are in the cards for 2010… more fun woven into my work, more social media and more video. And, a great big info product is going to be announced soon, using MyKnowledgeGenie.com.

Categories : About Blogs, Content Marketing, Online Marketing

What Really Matters… the ebook

By Patsi Krakoff

Wednesday, December 16th, 2009

Seth Godin wants to put this ebook What Really Matters into the hands of 5 million people. I don't blame him. It's got some really good gems written by really good people.

You could take a page a day, and a quote from each page, and write something on your blog about it… with appropriate links to the authors, of course. That's over 80 blog posts almost written for you…

Please go download this book now, right here: Download What-matters-now-2.

Then tell me what you think's the best page… what best describes to you what really matters?

Categories : About Blogs, Content Marketing, E-Books, On Writing Better

Are You Boring Your Readers?

By Patsi Krakoff

Thursday, December 10th, 2009

How do you know you're boring? Like a fish that doesn't know he's in water, can we really tell when we're boring our readers?

Yesterday it was my turn to read at the Ajijic writers meeting, and I chose a piece about working from home using Web and social media tools. The piece was 1,700 words or 4 pages and takes a while to read. There's a lot of practical information in it, and not many compelling stories.

During the reading, I furtively looked up to gauge audience interest. At one point, I got a few chuckles and eyes were open and on me, so at least I knew no one was falling asleep.

Other than that, I had no idea if I was boring or not, since a lot of it was information about blogging, Twitter, teleseminars, shopping carts and the stuff I do everyday to make a living online. Of course, once the reading was over, there was feedback.

It turns out, the stuff I take for granted as being standard working-from-home tools are a mystery to the average writer in my community. Many of these folks are still computer-shy and working offline. Instead of it being boring in the sense of "old news," it passed into the realm of overwhelmingly "new school."

Categories : About Blogs, Content Marketing, On Writing Better

Kick Your Blog in the Butt!

By Patsi Krakoff

Tuesday, December 8th, 2009

Here's a quick heads-up via Michael Martine, Remarkablogger, about a new ebook just out, for building a better blog, from Grant Griffiths of Blog for Profit:

Have you been thinking your blog needs a little extra… something?

Probably just needs a kick in the patootie.

(Yes, I said "patootie.") 🙂

Grant Griffiths over at Blog for Profit has taken the outstanding mega-series of blog posts and expanded on them to create the ultimate "blog kick start" training package. It's called "31 Days to Kick Your Blog in the Butt" and it helped hundreds of bloggers when he ran the program live on his blog.

If you've been looking for "just the thing" for your blog, I invite you check it out here through Michael Martine's affiliate link: Click here to buy "31 Days to Kick Your Blog in the Butt" for only $12.50 US dollars.

Categories : About Blogs, Content Marketing, How to...Tips, Online Marketing

Content Marketing Favorites: Fishing for Business

By Patsi Krakoff

Thursday, December 3rd, 2009

Marketing with Blogs: Fishing for Business, or Catch-and-Release?

I had the best grilled salmon last night in one of my favorite
restaurants here in Ajijic…which got me thinking about fishing…

I
view business blogging as an attraction strategy, rather than an
activity that earns income via ads. A blog is like a fishing net that
you throw out onto the World Wide Pond to catch new leads, who nibble
on your words like fish on bait.

I believe a blog is a powerful
client magnet when done the smart way. It reverses the client chase.
But few bloggers have a grasp on how to write effective posts on a
business blog and what kinds of content make sense for their readers.

Categories : About Blogs, Attracting Clients, Content Marketing, On Writing Better

Content Marketing Favorites: Brain Based Blogging

By Patsi Krakoff

Tuesday, December 1st, 2009

Lessons from Neuroscience for Content Marketing

In the brain, emotions are closely linked to action. In our mammalian
past, they were the single most important function of our brains. Our
survival depended on quick action.

Feelings do not require
reflection or thought. We feel, we act. We think later and justify our
actions based on input from our more highly advanced reasoning brain.

Strong feelings are hot-wired into the brain's action centers, provoking any one of the "F" actions:

Feeding
Fleeing
Fighting
Fornicating

Emotions are simple and clear so that action is easy and fast. This
is built into our brains for very clear reasons of survival as a race.
We wouldn't be here talking about content marketing if our ancestors
hadn't become good at all four "F" actions.

Categories : About Blogs, Content Marketing, On Writing Better

3 Defining Content Marketing Goals Before You Write

By Patsi Krakoff

Tuesday, November 24th, 2009

Before you write one word of copy for your online content marketing, you must first:

Know your objectives
Know your target audience
Know your product or service

Objectives?

I know this seems so common sense it's not worth spending time on, but the time you take to write down a few notes on each of these things will be well worth it.

For example, writing on the web can have several objectives, besides making a sale. What is it you'd like readers to do? Contact you for more information? Sign up for a digital report? Leave a comment, watch a video, fill out a survey?

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing

Archive for About Blogs – Page 27

10 Places to Publish Online Content

11 Content Marketing Steps to Master on the Web:
Bridging the Gap

2010 Musings: How can I work less and double my $$?

What Really Matters… the ebook

Are You Boring Your Readers?

Top 42 Content Marketing Blogs You Can Learn From

Kick Your Blog in the Butt!

Content Marketing Favorites: Fishing for Business

Marketing with Blogs: Fishing for Business, or Catch-and-Release?

Content Marketing Favorites: Brain Based Blogging

Lessons from Neuroscience for Content Marketing

3 Defining Content Marketing Goals Before You Write

Content for Coaches and Consultants

Serenity Virtual Assistant Services

Social Buzz Club