Archive for About Blogs – Page 50

B is for Blogiversary…

Party_time2Some birthdays you remember more than others. On Sept. 4, 2004 I got up early and went to my computer. I was sad because I couldn’t play tennis, having injured my shoulder.

Bummer. What a way to spend a birthday, behind the computer working. There was an email from Debbie Weil about blogs and how easy they were to set up that even a techno-idiot could start one in an hour.

My eyes lit up. “Techno-idiot?” That was what my husband called me. I acted immediately, went over to Typepad, got a free trial account. Bingo. I had my own blog set up and published, live on the Internet: right here at www.coachezines.com. 

My own mini web page, up on the Internet, no muss, no fuss, no web designer.

I emailed Denise to tell her about my miraculous creation. It was like one of those moments when you know you’ve stumbled upon something big.

The rest is blogging history. We began working with other professionals to help them master blogging. The Blog Squad™ partnership was born, and we launched several how-to ebooks and services as we became expert in how to use a blog for business and marketing.

That’s why the first week in September every year we like to have a Blogiversary celebration by giving our dear readers and clients an opportunity to save 50% on our informational products and 10% off our services.

You can get information here: www.theblogsquad.net/blogiversary07/. There is a catch though. The blogiversary birthday sale is for 24 hours only and ends at 11:59 p.m ET Thursday, September 6.  If you’ve been waiting for the right deal to get started with your business blog or take your blog to the next level, today is the day to do it.

So you see September is a double birthday month for me. This blog is 3 years old, and I am, well…old enough to not tell anymore! 😉

Know the Law: How to Protect Your Intellectual Property

Hollander100 Blogging and Beyond Radio Show with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman on Blog Talk Radio

With Guest Expert: Jay Hollander, intellectual property law attorney, www.ExpertPreneurlawblog.com 

Know the Law: How to Protect Your Business’ Creative Assets
September 6, 2007, 3:00 p.m. PT (6 p.m. ET)

What are the legal issues relevant to entrepreneurs who sell
information products and services? Jay Hollander, Esq. shares his legal
expertise and shows how you can use intellectual property law to help
build brand value in your business, protect your business’ creative
assets, and avoid being sued for infringing on the intellectual
property of others.

Use this link to listen live on the air at 6:00 p.m. ET on September 6.

 

Great Branding Makes Your Work Easier, Faster & More Profitable

Global_network
It’s true: having a brand name that’s easy to say, easy to remember, and quickly connects people to what you do for a living makes your work and your marketing easy. Having a blog makes it even more easier to get known and get the kind of work and clients that make for a successful business.

Today, August 31, 2007, is the last day to get $100 off and the bonus consultations for joining The Blog Squad’s and Ruth Klein’s Blogging and Branding workshop starting September 11th. To get more information and register now, you should visit www.brandingandblogging.com.

It’s not always easy to find a great brand name, and there are some great action steps to help you find what will work for you. The Blog Squad(tm) is something we brainstormed with friends one day over coffee. While that’s one way to find your brand, there actually are more than 25 ways you can search and find clever names for you and your business. Join us for the 4 week teleseminar and find your own great brand.

Pillar to Post: Do you have 5 pillar articles on your blog?

This suggestion comes from Yaro Starak, on the Small Business CEO blog, by way of Henri Schauffler who writes at www.CeoCoachBlog.com. This suggested blog writing tip makes sense to me for any business blog, especially where there are several subtopics the author is writing about.   

Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice.

This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

I’ve been meaning to do this for some time for this blog: take the 4-5 main subtopics of writing great ezines, blogs, articles, white papers and sales copy (and maybe also news releases) and put them on stand-alone pages. That way anyone visiting this blog for the first time can immediately access core information on writing better for various online purposes.

What do you think? Would this be helpful to readers? And, have you done this for your own blogs?

Are You Under-Branded? What you need to know about branding & blogging…

Global_network
You don’t want to miss this class today August 29, 2007. – our recent analysis of business blogs show that most are brandless or at least under-branded. That makes your marketing really hard and far less effective.

Learn how to get good results by combining branding with your blog.

Join The Blog Squad and branding guru Ruth Klein for the first ever teleseminar on Branding AND Blogging: what many experts consider to be the new ‘success secret’ of smart professionals and entrepreneurs with online businesses.

There is no charge to attend.

Branding & Blogging: The new ‘success secret’ of today’s smart professionals

A complimentary teleseminar brought to you by The Blog Squad and Branding Guru Ruth Klein

Wednesday, August 29, 2007
5:00 p.m. ET (2:00 p.m. PT)
No charge!

Register here. You’ll get the dial-in number and information about how to listen live online via simulcast, if you prefer.

This is a preview class to our 4-week workshop in September. Check it out at www.brandingandblogging.com.

Branding AND Blogging: our free teleclass on this ‘secret success formula’

Global_network
Right on the heels of Lorrie Morgan-Ferreo’s free teleclass Monday night on copywriting, we’re giving our own free class on Branding and Blogging – the two missing ingredients to many online marketing campaigns.

You don’t want to miss this class on Wednesday – our recent analysis of business blogs show that most are brandless or at least under-branded. That makes your marketing really hard and far less effective.

Learn how to get good results by combining branding with your blog. Do these marketing problems sound familiar to you?

  • Not enough people know what you do
  • Not enough people have heard of your business
  • Not enough people are moved to action by your message
  • Not enough people can find you

Read More→

Horn-Tootin’ Friday: We make the “W List” and the “Execution Excellence” Hall of Fame

Backtobacktorsodp
This week Denise and I were honored on several lists for our Blog Squad services and blogging:

Thanks so much to Toby Bloomberg of Diva Marketing for adding Build a Better Blog to the W List of women bloggers, and to Susan Getgood for her comprehensive list of wonderful women bloggers. Now if only being on the ‘W List’ gave us rooms at The W… but, hey, I’m just grateful to be in such good company.

And to put icing on the cake, our dear colleague from waaay across the pond and down under, Ian Campbell initiated his blog’s Valu-Kudos "Execution Excellence" Hall of Fame by naming The Blog Squad as his first inductee!

Wow, I am so flattered! Part of me wants to say "We’re not worthy of all that," but then the other part of me says "You bet!" and wins out: I will brazenly re-publish his  glowing testimonial here:

Read More→

Blog Writing: How to Avoid Negative Comments

Denise posted this week over at Build a Better Blog about negative comments. It’s amazing how many professionals express this fear. I’m reminded of the old Hollywood press agents’ response about "any press is good as long as they spell your name right."

Boring_nerd_2
Of course, if you really want to avoid people saying anything negative about you or your business, all you need to be is bland. Or try to be perfect. Or never express a strong opinion. In other words, be boring.

On the other hand, if you want readers to pay attention to what you have to say, write with passion and purpose: be strong.  Take a risk and say something controversial.

Yesterday I expressed doubt about the effectiveness of email newsletters in today’s email environment, yet nobody responded.

So what? I probably don’t get hordes of vociferous commenters to this blog anyway, but that doesn’t stop me from making a strong statement that has many sides to it.

Lord knows, I love ezines and have built a business providing customized newsletters for consultants. I don’t want them to stop. But if blogging or white papers are more effective, then I want to be among the first to announce it.

Our business blogging clients often complain about lack of comments to their blogs, and I say: "When’s the last time you came out with a bold statement and dared readers to disagree or take a side?"

If you’re afraid of negative comments, then maybe you shouldn’t be blogging. Try to find a place where you can hang out and be perfect, or bland, or boring.

Here’s an excerpt from an excellent post I found on How to Avoid Negative Comments by British blogger Mark White:

Read More→

15 Ways to Find Content for Your Blog

Blog
Denise and I kicked off our first advanced blogging class yesterday, Better Business Blogging, with a select group of 10 professionals all eager to improve their blogs. It is so great working with a small group of passionate people, as opposed to spouting the blog gospel to the hordes on large bridge lines.

Each week we highlight several of their blogs and give suggestions for improvement. We’re following our CODA system for blog improvement: paying attention to Content, Outreach, Design and Action. Yesterday we worked on blog content issues.

Here’s my list of 15 ways to find content for writing your blog posts:

Finding Content for Your Blog

1. Set up Google Alerts for your topics and subtopics
2. Set up Technorati WatchLists
3. Monitor your blog feeds of your favorite blogs
4. Use other people’s blog posts as inspiration and jumping-off points to write your own post
5. Use a poll tool such as Vizu.com and set up a vote from readers on biggest challenges,

Read More→

Blog Failure: Here’s how to avoid it

Blogtipping
For the last couple of weeks I’ve written about blog failure, and how easy it is to fall into sloppy blogging habits…and why this is so dangerous to your business reputation.

Mostly, I’ve written on our Build a Better Blog, for example, check out these posts:

The slippery slope to blog failure

Biggest blog challenges – poll results show traffic is a concern

Blog content: when good isn’t good enough

Chair
You have 3 days left to claim one of two seats that are still available for our Better Business Blogging workshop, a 4-week series of teleconferencing calls: www.theblogsquad.net/BBB

The Blog Squad does blog makeovers and blog critiques all the time, and we’ve learned how to avoid blog failure. Don’t let it happen to you. Find out how you can make your blogging tasks easier and more profitable. Don’t wait, act now before we close out the class.