Archive for Books – Page 3

MindTram Is a Gold Mine for Book Lovers

Books_stack I'm a firm believer in reading books and am amazed at how many people don't read them daily. I carry my Kindle with me and if I have to wait, I use the time to read.

(I read a quote somewhere and can't find it now, but it said something like …'one who can read books but doesn't is on a par with one who can't read'. I think it was Oscar Wilde but like I said, I can't find it now. Let me know if it rings a bell for you.)

I am thrilled to find a site called MindTram by Colin Ude-Lewis. Colin does what I do: reads and marks up books with yellow highlighter and makes notes. But he goes a step further. He makes his notes available to you. I've just signed up for his service, Wisdom Notes.

For a small subscription fee, you can get his notes and quotes on a huge library of self-development, philosophy and business books. This is a true treasure trove for anyone who loves books, and loves expanding their thinking and knowledge. It's also a great source of content ideas for blogs and newsletters.

Colin is an executive coach in Europe at Lewis Fields.

Be Happy – or Get Mad and Get Writing!

Emotional-choices Here's a question for you to think about …Does it help you to write when you're happy…or angry? I think about this a lot.

For example, I'm reading a couple of books on happiness right now. Did you know that the US isn't even in the top ten countries based on a measure of people's happiness?

This is from an article in Forbes, World's Happiest Places by Lauren Sherman:

Where in the world do people feel most content with their lives?

According to a new report released by the Organization for Economic Co-Operation and Development (OECD), a Paris-based group of 30 countries with democratic governments that provides economic and social statistics and data, happiness levels are highest in northern European countries.

Read More→

The Confident Leader by Dr. Larina Kase Launches

Kaseconfidentleader_2
Well, a fantastic new book recently came across my desk…

…and I suddenly realized, wow this is unprecedented. This is new. This is groundbreaking.

What is it?

It’s a brand new book (and teleseminar series…more on that in a moment) by my friend and colleague, Dr. Larina Kase, called:

The Confident Leader: How the Most Successful People Go from Effective to Exceptional

www.ConfidentLeaderBook.com/blogsquad

Read More→

Get Content, Get Customers – Get this book!

Getcontent2
I just got my copy of Joe Pulizzi & Newt Barrett’s content marketing book in the mail, and I’m happy as a pig!

Get Content, Get Customers is written exclusively to address a new style of marketing with content that is revolutionizing the way big and small companies attract clients on and off line.

This book has as it’s tag line: How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers.

It is thanks to Pulizzi and Barrett that I embarked on re-purposing this blog. Finally I had a name for the kind of marketing I was helping our clients do: market themselves by providing useful and unique content to a targeted audience.

I realized I wasn’t just writing about ezines or blog writing. The big picture is content marketing, how to use content to attract customers and grow business.

Here are a few choice morsels from the book:

Read More→

Gullible or not? Or just easy to persuade…

Influencecialdini I had to let out a sigh of relief when re-reading Robert Cialdini’s Influence: the Psychology of Persuasion. Seems the esteemed professor and expert on compelling behaviors admits to being somewhat of an easy sell himself. Which is why he says he started studying people who fall for sales scams and ways they are influenced to act.

Whew, I’m not alone. I love a good story and easily get roped in by expert copywriters. Even when I know an offer’s too good to be true, I want to buy it just to see, to make it work anyway.

Read More→

Amazon Kindle Lights My Heart…

Heart1
I think I’m falling in love again… I just got my Amazon Kindle delivered today! I feel so… ah, what’s that feeling, yes, young again, free again, in love. I’m the worst kind of kid with a new toy, an electronic toy and first in my Starbucks to get one, I’ll bet. Except I don’t go to Starbucks anymore, I’m getting ordinary coffee at Einstein’s Bagels, but that’s another story.

What I love about the Kindle: Instant free downloadable samples of books. When you decide which to buy, you order them onto your Kindle for about $10, and you get books instantly delivered via the wireless connection to your Kindle. Kindle_hand

There’s instant access to newspapers and magazines, and even blogs if I wanted to pay the $.99/month subscription to a blog i can read for free on my iPhone…huh?

What I don’t love about the Kindle: I can’t get my recent book purchases onto my Kindle without paying a $10 fee/per book.

I can access my Google calendar, send email through Gmail, visit Wikipedia and other favorite bookmarks… I can even listen to MP3 music or podcast files…it’s like a mini-laptop. This is particularly great for traveling when I hate stuffing books into my purse because they weigh so much…

Book Publishing: What you need to know first

How to Get Your Book in Print Without Breaking the Bank

August 23, 2007, 3:00 p.m. PT (6 p.m. ET)

Witty Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Adam Witty, CEO of Advantage Media Group,

You may have written the greatest book in the world, but it doesn’t
get edited, formatted AND printed, it doesn’t exist. Today there are a
lot of choices for authors to get published, including self-publishing
and print-on-demand. Being fully informed can help you avoid costly
mistakes that will kill your book and break your budget. Learn the pros
and cons of traditional, self and on-demand publishing with Adam Witty
of Advantage Media Group.

Use this link to listen live on the air at 6:00 p.m. ET on August 23.

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Publishing Your Book: Here’s what you need to know first

How to Get Your Book in Print Without Breaking the Bank

August 23, 2007, 3:00 p.m. PT (6 p.m. ET)

Witty Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D.,
and Denise Wakeman
With Guest Expert: Adam Witty, CEO of Advantage Media Group,

You may have written the greatest book in the world, but it doesn’t get
edited, formatted AND printed, it doesn’t exist. Today there are a lot of
choices for authors to get published, including self-publishing and
print-on-demand.

Being fully informed can help you avoid costly mistakes that
will kill your book and break your budget. Learn the pros and cons of
traditional, self and on-demand publishing with Adam Witty of Advantage Media Group.

Use this link to
listen live on the air at 6:00 p.m. ET on August 23.

New Rules of Internet Marketing & PR

NewrulescoverWe just learned that The Blog Squad is mentioned in a new book by David Meerman Scott: The New Rules of Marketing & PR. What an honor…you can see a list of all the others included and we’re in great company!

Scott writes an excellent blog called Web Ink Now, about online thought leadership and viral marketing. We’ve sent Scott an invitation to be a guest on Blogging and Beyond.  Stay tuned…

Book Publishing Secrets – 5 Experts, 1 Day in San Diego

Books Sooner or later you’re going to want to finish writing your book and get published. Thousands of independent professionals are joining the ranks of published authors and you should be too. A published book can boost your credibility and make some money while furthering your career.

But there is a lot of know-how involved in publishing successfully. So if you can be in San Diego this Thursday, February 22, don’t miss this all-day workshop from the San Diego Publishers and Writers group.

This conference is called "Books: Today’s Secret Marketing Tool" and here’s a glimpse of what you’ll learn from these five outstanding experts:

  • Andrew Chapman will teach you how to brand your business with a book.
  • Karla Olson will show you how easy it is to create a manuscript that achieves your marketing goals.
  • Jeniffer Thompson will help you create a Website that promotes both your book and your business.
  • Paulette Ensign will reveal product-line and brand-extension opportunities for your book and your business.
  • Lee Silber will uncover the unique business marketing opportunities that books afford.

Denise and I have had the pleasure of working with Paulette on Tips Booklets, and can recommend the quality of this workshop. For more information visit www.businesspublishingsecrets.com